Archives | Marketing/Internet

No Need for Rocket Surgery

By lesa | Wed, Dec 21, 2011

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I often joke that most of the business owners I know are not ‘rocket surgeons’. What I mean is that you don’t need to have the IQ of a rocket scientist or brain surgeon to succeed in business. It does, however, take persistence, passion, and an attitude of adding value to the world. But the [...]

The Best Gift ETR Can Give You

By lesa | Mon, Dec 19, 2011

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It was many years ago that I first read this wisdom in Early to Rise: “Every few months, you should spend a few minutes thinking about your four Life Goals – one for your wealth, one for your health, one for your social self, and one for your personal enrichment.” These are not goals that change every [...]

Taking Care of Your Money

By lesa | Thu, Dec 15, 2011

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Coming from a background of little money has its advantages. My parents taught me how to save and invest my money and to avoid debt. Today, guest author Mark Ford shows you what to do if you have debt, and how you can turn your finances around. Craig Ballantyne “As human beings, we are endowed with freedom of [...]

Great News

By lesa | Wed, Dec 14, 2011

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When I think of networking, I picture a side room at a seminar filled with people who have just one mindset. Need-Need-Need. The great news is you can stop “networking” and start using MaryEllen Tribby’s proven connection strategies to achieve greater success with less wasted time. Craig Ballantyne “I shall shape my future. Whether I fail or succeed shall [...]

Why You Must Not Wait

By lesa | Wed, Oct 5, 2011

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It certainly was an eclectic group of individuals that Matt Smith and I spent our day with on Monday while down in Austin, Texas. The meeting room was full of everyday – and colorful – people of all walks of life who had achieved financial independence. There was the middle-aged woman who just three years ago [...]

What Tina Fey Can Teach You About AdWords

By Howie Jacobson | Wed, Jun 22, 2011

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A 50-year-old comedy and improv school/theater in Chicago called The Second City has produced an alumni list consisting of many of the world’s most talented and successful comics. A short list would include Tina Fey, John Belushi, Gilda Radner, Stephen Colbert, Steve Carrell, Amy Poehler, Mike Myers, Chris Farley, John Candy, Bill Murray, Dan Akroyd, Joan [...]

Is Your Marketing Plan All About Fun?

By Jason Holland | Thu, Jun 16, 2011

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Your marketing team has looked at your products and has developed a plan for getting those products in front of your prospects. Part of that plan might include creative tasks like coming up with innovative copy approaches or design layouts. But don’t let the “fun” stuff take precedence over the plan’s real purpose: making a profit! According [...]

A Highly Profitable, Laughably Simple Lesson From the Great Depression

By Drayton Bird | Wed, Jun 15, 2011

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I have a daughter in Montclair, New Jersey – hometown of the inimitable Yogi Berra. As a result, I have made a bit of a study of his remarks. And one of my favorites is, “You can observe a lot just by looking.” Well, one thing I have observed a lot is the disinclination of most marketers [...]

Touching All the Bases

By Robert Ringer | Tue, Jun 14, 2011

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“Touching all the bases” is an appropriate metaphor that may well have its roots in the tragic tale of Fred Merkle. At the time, Merkle was only 19 years old and in his second major league season with the New York Giants. Merkle’s infamous mental lapse took place on September 23, 1908, in the last half [...]

Do You Know Who Your Customers Are?

By Bob Bly | Mon, Jun 13, 2011

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How well do you really know your customers? Reading the magazines or websites where you intend to advertise is a good way to learn something about the folks you market to, but it’s not enough. Knowing that you are writing to farmers, information technology (IT) professionals, or plumbers is just the start. You have to [...]

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