Marketing/Internet
You may feel very strongly that your website should look a certain way. But the fact is, it doesn't matter what you think. It doesn't matter what your designer thinks, either. And it doesn't matter what your webmaster thinks. What matters is what your customers think.
No matter which medium you choose to market your product, the vendors you deal with are going to try to talk you into spending money on various gimmicks - all under the guise of generating a higher response from prospective customers.
Many Internet entrepreneurs think they're doing everything they can to get the word out about their businesses. But they're ignoring a major source of potential traffic... which means they are losing hordes of potential new customers. Big mistake.
List brokers are people who recommend and rent out other people's e-mail lists for a commission - and there are lots of them.
Every time you launch a new product online, you have the chance to drastically increase your profits. As I explained last week, the best way to generate momentum, interest, and monster cash flow is to turn the launch into an event.
Universal search - more chances to have your website content ranking high in Google so you can general more traffic to your website.
Product launch techniques - If you want to give your business instant momentum, the best way to do it is with a major product launch.
Everything you think you know about attracting new customers and keeping existing customers is starting to become obsolete.
Today, I'll talk about one technique on how to use social media for building links to your website.
Today, I’m going to reveal web 2.0 social networking tools you can use to help attract targeted, qualified prospective customers to your website.
An email list is one of the most important things a business can own. Building an email takes some work but is worth the effort.
Saying "Thank You" to your customers is one of the easiest things you can do to make more money.
Since January marks the start of a profitable new year for your business, let’s work on your marketing calendar for the next 12 months.
Use Your Mouth
by MaryEllen Tribby (01/18/2008)
Word of mouth is about authentic consumer conversation. That means marketers join in a conversation with their customers, participating in it but never manipulating, faking, or degrading its fundamental honesty in any way.
ETR’s publisher MaryEllen Tribby and I are firm believers in leveraging our marketing message too. By circulating it in multiple channels - online, e-mail, print, direct mail, and so forth - we are able to touch our prospects through whatever medium they prefer.
You'd been hearing all about how great Google AdWords is for driving traffic to a business's website, and you were finally ready to get in on the action.
Are you a good gift giver? Well, if you are, you just might be a great marketer too.
Not everyone can take advantage of free publicity. You need to offer something new and different - or make it seem so. The secret to getting covered is to forget for a moment about yourself and your product and think about the editor/producer you are targeting.
Today I’m going to give you three of the most important areas of your site to use keywords if you want those coveted rankings.
Synchronization of your content distribution channels - via online media, PR, and SEM (search engine marketing) - will help maximize and monetize your website traffic.
Branding is perhaps the most commonly touted and least understood aspect of marketing.
Why would you want to start an e-newsletter? According to Michael Masterson, an e-newsletter is one of the best ways to make almost any business at least twice as valuable, to generate substantial cash flow, and to double or triple your profits.
Mastering organic search ranking has proven to be a fundamental part of the online marketing mix.
If you have an online business, a highly effective (and free) way to attract your customers' attention is to supply information - articles about your product, service, or industry - to multiple websites.
How do you get more people on your e-mail list to make it easier to hit your sales goals? Here are 11 ways:
"I know I need to be in Google ... but that can be expensive if you don't know what you're doing."
Here Are the Top 10 Ways to Build an E-Mail Subscriber List.
Every business needs to have a Unique Selling Proposition, or "USP" ... a reason why customers should buy from YOU instead of from your competitors.
Just recently, the heel on a pair of Doc Martens I'd ordered from them started falling off. So I e-mailed them explaining the problem. Their response was better than I could have expected. Look at how many things they do right in this letter...
Here's one company that knows the best person to sell shoes to is . . . someone who just bought shoes. Literally.
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