Marketing/Internet

If You Really Must Have a Design, (Im)Prove It
by David Cross (03/20/2008)

You may feel very strongly that your website should look a certain way. But the fact is, it doesn't matter what you think. It doesn't matter what your designer thinks, either. And it doesn't matter what your webmaster thinks. What matters is what your customers think.

7 Steps to More Profitable Marketing Decisions
by Gary Hennerberg (03/20/2008)

No matter which medium you choose to market your product, the vendors you deal with are going to try to talk you into spending money on various gimmicks - all under the guise of generating a higher response from prospective customers.

Don’t Overlook Organic Search Efforts in Your Online Marketing Mix
by Wendy Montes de Oca (03/18/2008)

Many Internet entrepreneurs think they're doing everything they can to get the word out about their businesses. But they're ignoring a major source of potential traffic... which means they are losing hordes of potential new customers. Big mistake.

Dear ETR: “I continue to have a problem finding a reputable e-mail list provider.”
by Patrick Coffey (03/13/2008)

List brokers are people who recommend and rent out other people's e-mail lists for a commission - and there are lots of them.

5 Ways to Make Your First Product Launch a Resounding Success
by Jeff Walker (03/12/2008)

Every time you launch a new product online, you have the chance to drastically increase your profits. As I explained last week, the best way to generate momentum, interest, and monster cash flow is to turn the launch into an event.

Optimizing for Universal Search
by Alexis Siemon (03/11/2008)

Universal search - more chances to have your website content ranking high in Google so you can general more traffic to your website.

How to Dominate Your Market With These Product Launch Techniques
by Jeff Walker (03/08/2008)

Product launch techniques - If you want to give your business instant momentum, the best way to do it is with a major product launch.

Are These 3 Marketing Sea-Changes Killing Your Response?
by Clayton Makepeace (03/05/2008)

Everything you think you know about attracting new customers and keeping existing customers is starting to become obsolete.

How to Get Search Engines to Love Your Site with Social Media
by Alexis Siemon (03/01/2008)

Today, I'll talk about one technique on how to use social media for building links to your website.

How to Find Customers in a Web 2.0 World
by Wendy Montes de Oca (02/22/2008)

Today, I’m going to reveal web 2.0 social networking tools you can use to help attract targeted, qualified prospective customers to your website.

The Value in the Email List
by David Cross (02/20/2008)

An email list is one of the most important things a business can own. Building an email takes some work but is worth the effort.

How a Simple "Thank You" Can Make You More Money
by Yanik Silver (02/20/2008)

Saying "Thank You" to your customers is one of the easiest things you can do to make more money.

Rev Up Your Sales With Theme-Driven Marketing
by Yanik Silver (01/23/2008)

Since January marks the start of a profitable new year for your business, let’s work on your marketing calendar for the next 12 months.

Use Your Mouth
by MaryEllen Tribby (01/18/2008)

Word of mouth is about authentic consumer conversation. That means marketers join in a conversation with their customers, participating in it but never manipulating, faking, or degrading its fundamental honesty in any way.

7 Foolproof Ways to Increase Your Market Presence and Build Your Business
by Wendy Montes de Oca (01/11/2008)

ETR’s publisher MaryEllen Tribby and I are firm believers in leveraging our marketing message too. By circulating it in multiple channels - online, e-mail, print, direct mail, and so forth - we are able to touch our prospects through whatever medium they prefer.

How a Google AdWords Campaign Can Help You Rev Up Your Sales
by Alexis Siemon (01/05/2008)

You'd been hearing all about how great Google AdWords is for driving traffic to a business's website, and you were finally ready to get in on the action.

Giving Gifts and Marketing Success
by Patrick Coffey (12/22/2007)

Are you a good gift giver? Well, if you are, you just might be a great marketer too.

How to Take Advantage of Free Publicity
by Michael Masterson (11/19/2007)

Not everyone can take advantage of free publicity. You need to offer something new and different - or make it seem so. The secret to getting covered is to forget for a moment about yourself and your product and think about the editor/producer you are targeting.

3 Places You Should Use Keywords but Probably Don’t
by Alexis Siemon (10/31/2007)

Today I’m going to give you three of the most important areas of your site to use keywords if you want those coveted rankings.

The SONAR Content Distribution Method of Getting More Traffic and More Sales
by Wendy Montes de Oca (10/27/2007)

Synchronization of your content distribution channels - via online media, PR, and SEM (search engine marketing) - will help maximize and monetize your website traffic.

The Myth of Branding: Why Entrepreneurs Should Focus on the USP
by Michael Masterson (09/21/2007)

Branding is perhaps the most commonly touted and least understood aspect of marketing.

The 3 Basics You Need to Start an E-mail Newsletter
by David Cross (09/08/2007)

Why would you want to start an e-newsletter? According to Michael Masterson, an e-newsletter is one of the best ways to make almost any business at least twice as valuable, to generate substantial cash flow, and to double or triple your profits.

Rescue Your Website From the Internet "Black Hole"
by Wendy Montes de Oca (07/03/2007)

Mastering organic search ranking has proven to be a fundamental part of the online marketing mix.

A "Real Simple" Way to Get Your Customers’ Attention
by David Cross (06/29/2007)

If you have an online business, a highly effective (and free) way to attract your customers' attention is to supply information - articles about your product, service, or industry - to multiple websites.

11 Ways to Get More Traffic to Your Website
by Craig Ballantyne (04/10/2007)

How do you get more people on your e-mail list to make it easier to hit your sales goals? Here are 11 ways:

Mastering Google AdWords in 3 Easy Steps
by Patrick Coffey (12/23/2006)

"I know I need to be in Google ... but that can be expensive if you don't know what you're doing."

How to Build Your E-Mail Subscriber List Quickly and Easily
by Patrick Coffey (08/15/2006)

Here Are the Top 10 Ways to Build an E-Mail Subscriber List.

The Worst Positioning Statement in the World- "We’re Better"
by Bob Bly (10/12/2005)

Every business needs to have a Unique Selling Proposition, or "USP" ... a reason why customers should buy from YOU instead of from your competitors.

"A Service Company That Just Happens to Sell Shoes"
by Charlie Byrne (03/17/2005)

Just recently, the heel on a pair of Doc Martens I'd ordered from them started falling off. So I e-mailed them explaining the problem. Their response was better than I could have expected. Look at how many things they do right in this letter...

Send E-Mail Bounce-Backs to Get More Sales
by Charlie Byrne (01/19/2005)

Here's one company that knows the best person to sell shoes to is . . . someone who just bought shoes. Literally.
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