According to LL, a young colleague of mine who’s recently become a real-estate broker, you should hit the prospect with “is its?”

“You want to sell the house, don’t you?”

“Well, yes.”

“And you plan to list it with a broker, right?”

“Well, I suppose so.”

“You appear to be hesitant. Is it because I’m a woman?”

“Oh, no. Of course not.”

“Is it because I’m too young?”

“No.”

And so on, until there are no more “is its?”

“It really works,” LL says.

LL didn’t say so, but I’d guess you would not want to offer an “is it?” that really could be “it.” For example, you wouldn’t want to say, “Is it because I’ve never sold a house this big before and I couldn’t possibly know anybody rich enough to buy it?” Ask a question like that, and you might be stumped by a “Yes, that’s exactly it.”

That qualification stated, the “is it?” technique makes a good deal of sense when you are dealing with irrational objections.

Though it’s not a traditional sales process or marketing campaign, direct-response marketing is at its heart. And it leverages the best parts of the Web — what Clayton calls the Internet’s “5 Golden Advantages”:

1. The emotional connection you can forge with your prospects and customers by telling compelling stories and providing valuable advice and information. (Online, you do it through e-mail newsletters, videos, blogs, and more.)

2. The power of your online community. People love to hang out with others like themselves. So you give them a place to hang out (where you can engage them with valuable content and sales messages). It could be a website, social network, blog, or e-newsletter.

3. The ability to contact your prospects and customers via e-mail as much as you want, whenever you want. There are no postage costs — and delivery is instant.

4. The capability to make limited-time-only offers and show your prospects how close the deadline is getting by using a countdown clock. (Visible deadlines trigger massive buying action.)

5. The capacity to react instantly to what’s going on right now, whether it’s in your business or industry or the national news. This “newsiness,” said Clayton in his Bootcamp presentation yesterday, “intensifies prospects’ engagement.”

The Online Profit Multiplier

Many Internet marketers go about building a customer base the wrong way, said Clayton. They send out the same “buy something” message every day. This turns off new prospects, people who just signed up to receive e-mails from them — and they opt out.

That’s where his strategy — the Online Profit Multiplier — comes in.

The Online Profit Multiplier begins with engagement — with an e-mailed customer-centric conversation. (What can we do for you? What do you need? What frustrates you? We’re here to help.)

This goes on for a week to 10 days, said Clayton.

Then there is an invitation to an event. (I know what you need. And I’ve got it. You talked, we listened. We’re going to host an event on such and such a date. Registration is free — but you must sign up by the deadline.) This goes on for five days.

The event itself could be presented in several different formats: a teleseminar (audio only), a PowerPoint-driven webinar, or a video webcast. And the content could be structured as “eavesdropping” on a private conversation, as news, as an expose, as a town meeting, or as a Q&A session.

You can’t skimp on quality with your event, or everything you’ve done up to this point — and everything you do after — will have been for nothing. And it must be live, a one-time-only event, said Clayton. Because that:

• Puts a limit on how many can attend.

• Requires your prospects to act before a certain date.

• Requires your prospects to make a commitment.

By the time the event rolls around, half a month has gone by. And in that time, you haven’t send out any sales messages to your new prospects. You look like somebody trying to help them. And you are — because you’ve been delivering valuable info. Your prospects are thinking, “This guy is great,” said Clayton.

Meanwhile, by keeping them engaged, you’re also priming them to take action.

Now it’s time to make the sale — starting with an e-mail sent immediately after the event. And with follow-up e-mails for the next several weeks.

Clayton calls the Online Profit Multiplier the most powerful strategy he’s used in his 37-year marketing career to generate sales. It can:

1. Attract more qualified prospects.
2. Transform more prospects into paying customers.
3. Help get your customers to buy more often.
4. Convince your customers to make ever-larger purchases.
5. Persuade your customers to stick with you longer.

In fact, said Clayton, the level of response you can expect with the Online Profit Multiplier has been unheard of in the marketing industry.

And although the results he reported from his biggest client were from a file with 500,000 names, the exact same techniques can be used no matter what the size of your e-mail subscriber list is.

If you have no list? Identify other sites and publications in your niche. And offer them a percentage of sales in return for access to their subscriber names.

[Ed. Note: As Clayton noted in his Bootcamp presentation, some people could take this information and run with it. But with 17 hours of video instruction from Clayton himself -- plus a ton of details on planning your marketing campaign, writing powerful copy, and more -- the above really is just a brief outline of what the Online Profit Multiplier program can offer. Check it out here.]

——————————————-Highly Recommended —————————————

What MBA Students Have That You Don’t (Until Now…)

An unconventional course has appeared on the curriculum at Columbia University’s prestigious business school… at London Business School… and at the Haas Business School at the University of California at Berkeley. Says student Brandon Peele, “I attribute 80% of my $120K MBA price tag to this one class. It changed my life in profound ways. ” Now you can get all the life-changing benefits of this program… From your home… For less than a thousandth of the tuition.

Right?

Wrong, says Brian Edmondson, Director of the Internet Money Club and featured speaker yesterday morning at ETR’s Info-Marketing Bootcamp.

Yes, bringing traffic to your website is key. But if this “pull” type of marketing is all you do, here’s the problem:

• Most people will never find your site.
• If they do, they’ll leave within seconds.
• If they don’t leave within seconds, they won’t buy.
• Once they leave, they’ll never come back.
• That traffic costs you time, money, energy, and effort.
• You’ll be lucky if 1 to 2 percent convert to sales.

If you want a truly successful online business, generating traffic is key. But what you do with that traffic is just as important.

You must take advantage of your website traffic. And that means building your list of e-mail subscribers. How does it work? You bring visitors to your site and sign them up, says Brian, capturing their names and e-mail addresses. Then you use direct marketing to follow up with them.

Eventually, you build a relationship with these potential customers. And that relationship leads to sales, sometimes multiple sales.

—————————————-Highly Recommended ——————————————

This Miracle Substance Protects against Diabetes… Stops Heart Disease Before it Starts… And Kills Cancer Cells on Contact

So, Why Haven’t You Heard About It?

Scientists have discovered a remarkable substance that has the power to prevent diabetes, stop heart disease before it starts and kill cancer cells on contact. In fact, this substance has been shown to prevent and treat more than 20 major diseases, in all!

However, more than 85% of the population is deficient at least part of the year. And believe it or not, but the medical profession and health authorities actually advise people to avoid the single greatest source for this vital substance.

Click here to learn why you probably haven’t heard about this revolutionary discovery.

What’s Old Is New Again

You have a hit info product. But what do you do now? How do you capitalize on the interest you’ve generated?

You know the product works — so sell it to the same customers again says Scott Martineau, founder of ConsciousOne.com and a featured speaker at ETR’s Info-Marketing Bootcamp yesterday afternoon.

It’s a strategy that brought ConsciousOne 52,000 customers, 300,000 e-mail subscribers, a line of 50 products, and $10 million in revenue.

The idea is to repurpose the content. In other words, you take material that was created in one format and convert it to a new format. You could, for example, take a book and turn into an audio course. Transcribe a teleconference and turn it into a special report. Record a live event and sell the DVDs as a home study course.

It works because some customers prefer to hear material, or watch it, instead of read it. Or they might prefer to access it online.

Repurposing is good for your customers — and it’s good for you, too. You don’t have to go to the trouble and expense to create new content. And your audience/market is already there.

It’s a quick way to build on the success of a bestseller product and expand your product line.

“Tell it like it is.”

“I just wanted to comment on Michael Masterson’s assessment of unemployment. While I agree with him — if a person really wanted a job, they could find one, even in today’s economy — there is one thing that I wish to add. If a person believes that he is ‘unworthy’ or ‘incapable’ for some reason, he will never find a job. Once you lose hope, it won’t matter how stunning your resume is or how many you send out.

“That is why I love ETR. It is always filled with positive thinking and great advice that I can put into action right now. It is a resource full of hope and insight that helps keep me from falling into the same pit of despair that my community and family have embraced.

“Thank you ETR for not being afraid to ‘tell it like it is.’”

Kathy Sullivan

——————————————Highly Recommended —————————————–

The Relaxation Technique that Eases Stress in Seconds

You’re stuck in a boring meeting… a long line at the bank… or bumper-to-bumper traffic… Your blood pressure is rising. Your stress is through the roof…

But with one unconventional (and often misunderstood) technique, your frustration, anxiety, and stress simply slip away. You’ll feel peaceful, in control, and happy within seconds. Any time. Anywhere.

Your 401(k) ain’t gonna do it. Neither is your day job.

The 200 aspiring Internet entrepreneurs at Bootcamp know. It was the subject of Michael Masterson’s keynote speech: The Special Theory of Automatic Wealth.

It all starts with the true nature of wealth.

“What is wealth?” asked Michael.

First, let’s consider what wealth is not. Wealth is not income. Even having a huge income is not wealth. Wealth is not a lifestyle with fancy cars and a huge house. Or investing in hot stocks. Anything rented, borrowed, or mortgaged – anything that can be taken away from you – is not wealth. Those are the trappings of wealth.

Wealth is stored, unencumbered value. That means retained income, savings, tangible investments, and financially-valuable and timeless skills. Anything with true value.

So how do you get this wealth?

Why is it that some people, no matter how privileged or how much income they have, are unable to really accumulate long-lasting wealth and others can?

It all boils down to the decisions you make.

Every conscious moment is an opportunity to become richer or poorer. Whether you’ll work on a project now… or later. Whether you’ll act on what you learn at a seminar… or get too busy and put it aside. Whether you’ll spend your “off” time gaining new skills… or watching game shows.

A person with a rich mind understands this concept. He is aware of these enriching opportunities. He can assess their value instantly. And he has the internal, emotional capacity to act on this information.

A person with a poor mind think the world is unfair. He believes in luck. He thinks there is a limited amount of wealth in the world – and he wants his cut. He feels powerless over his fate. He uses his energy criticizing, complaining, and condemning. This is someone who will never become wealthy.

Not all the decisions we make have to make us richer, said Michael. But when you make enough of these little decisions you start getting momentum. All these little decisions build and accumulate. Once you start making enriching decisions they will come easier and easier. And you will find more opportunities, accumulate more assets. Eventually, you’ll discover you’re very confident that you can build as much wealth as you want.

Here’s what it boils down to: Every situation is an opportunity. Every person you meet… every conversation… every book you read… every speech you  hear… every meal you eat… every spending decision… every chance you are given… every problem you face… is a chance to become richer or poorer.

And if you have a poor mind… or are just skeptical… or find it hard to “take action” all is not lost. You can change and develop your own rich mind in eight simple steps:

1. Forgive yourself for being imperfect

2. Educate yourself out of ignorance

3. Practice yourself out of incompetence.

4. Develop rich skills:

• Think well (have capacity to ask questions, gain an ability to trust your gut instinct)

• Speak well (speak from the heart and with enthusiasm, have purpose in your conversation, learn the art of persuasion)

• Write well (a combination of being persuasive and being able to identify great ideas)

5. Recognize opportunity in everything

6. Take action (start right away)

7. Take profits and save them (don’t spend more than you have. As your income increases, keep your spending reasonable. When you make money, pay yourself first – always put money in savings.)

8. Continue to learn. Be an avid learner, be interested in everything.

Michael continues to develop his Special Theory of Automatic Wealth. And you’ll see his thoughts in future issues of ETR. But this is the core idea – and what you can take away today:

Every conscious moment we all have the capacity to make these decisions. This gives all of us enormous potential power. You have this capacity if you just allow yourself to be aware of these opportunities, recognize their value, and take action.

As Michael said, “Right here, right now is your opportunity.”

————————————Highly Recommended ————————————-

Earn $10,000 a month in online revenues by May 2010

If you’ve ever tried building your own internet business from scratch… but always wound up quitting in frustration because you didn’t make any REAL progress…

… then today could mark a big turning point in your life.

That’s because I’m going to show you a REAL way to bring in as much as $10,000 a month in online revenues by May 2010…

… even if you’ve never made a single penny online before.

And the best part is, our elite team of internet marketing experts has already done ALL of the hard work for you.

All you need to do is “follow the lead” and you’ll be well on your way to big-time internet wealth.

Here’s how to get started…

Writing those Bootcamp dispatches will be Jason Holland, ETR’s Managing Editor. He’ll be playing the part of roving reporter. (His first dispatch is below.)

Jason will give you the skinny on the big-picture strategies being revealed in the presentations from the dozen experts joining us. But you’ll also hear about those little nuggets and “aha!” moments that pop up.

We don’t let any of our experts “rest on their laurels” when they come to Bootcamp. They must promise to reveal up-to-the-minute techniques they are using in their businesses right now. So you can be sure Clayton Makepeace, Rich Schefren, Scott Martineau, Joe Polish, Chris Chickering, and all the rest will be bringing their “A” game. And you’ll hear all about it.

But you won’t just get the scoop on what’s going on “on stage.” Jason will be interviewing these experts personally… talking to attendees… filling you in on the cocktail conversations and those deals that always seem to be made in the hallways. It’s between sessions and after hours that much of the business of Bootcamp goes down.

What ties it all together is Info-Net Marketing. That’s what I write about in my essay today… and it’s the great love (business love, that is) of my life. It really is the best business in the world. And it takes advantage of three forces coming together right now. Combined, they add up to explosive profit potential for start-up Internet businesses… like those being started at Bootcamp right now.

Bootcamp Dispatch From ETR Managing Editor Jason Holland

What do you really need to start building a life-changing amount of wealth?

Your 401(k) ain’t gonna do it. Neither is your day job.

The 200 aspiring Internet entrepreneurs at Bootcamp know what they need. It was the subject of Michael Masterson’s keynote speech: The Special Theory of Automatic Wealth.

It was a tough assignment. I was asked to speak to Agora’s top people about “everything we had learned in the last nine years about selling our publications through the Internet.”

There was so much to cover. So many new tricks, techniques, and protocols.

And most of it had been discovered by the same people I was talking to: the 40 people who headed our 20 divisions.

I made a long list of all the “new things” we had learned. It was overwhelming. So I put it down and forgot about it for a week. When I picked it up again, I sorted the items on the list into “very important, “important,” and “not-so important.” Then I put it away for another week.

The next time I picked up the list, it was no longer so discombobulating. I realized that I knew all the “very important” secrets quite well. They were the same ones we used back in the days when we did direct marketing through the mail.

But that raised some questions. If all the important secrets were the same, why had Agora’s revenues and profits soared? Why had Agora’s competitors not grown as much? What were they not doing that we were doing?

After some thought, I realized that it all came down to the business model Agora has been using. I don’t know whether I coined the term or borrowed it, but I dubbed it Info-Net Marketing.

Info-Net Marketing is a combination of information publishing (our industry), direct marketing via e-mail (our primary marketing method), and the Internet (our medium). And in the years since 2000, these three elements have converged in a very powerful way.

Looking back at it now, it’s clear that our getting involved with Info-Net Marketing 10 years ago was a good move. And although some of the bloom is off the rose, it is still a very good business to be in today.

In fact, it is probably the best way for newcomers to get in the game. By newcomers, I mean young people fresh out of college, middle-aged people who want a career change, and retired people looking to make extra income working a few hours a week.

You can understand why I say Info-Net Marketing is the “best business in the world” for newcomers by looking at the main advantages of each of its three elements.

Information Publishing

You can keep dozens, even hundreds, of digital products in “storage.” And you can sell them to your customer base, a little at a time, indefinitely.

Direct Marketing

You can start out small and keep testing new products and promotions cheaply. When you find something that works, you can “run it out” quickly.

The Internet

Because of the low cost of customer contact via e-mail, you can communicate with your customers daily — and thus significantly increase (even quintuple) the lifetime value of each buyer.

If you want get into a new business without spending a ton of money, you should definitely consider Info-Net Marketing. If you come to one of ETR’s Bootcamps, you will meet dozens of people who have already done it — the “chicken entrepreneurship” way — starting with very little and moving cautiously.

It’s the Info-Net Marketing model that sets Agora apart from its competitors — especially, the direct-marketing component.

Most people who have started online businesses in the past 10 years have used models based on affiliate marketing and advertising. These sometimes work, but they are more costly and much less efficient than direct marketing. Plus, they don’t give you the chance to “run” with your winners.

Let me give you a quick example of how Info-Net Marketing works:

Let’s say you write a book or have one written for you.

From the book, you create a special report. The special report focuses on one of the best ideas the book has to offer. You sell that report inexpensively online — maybe even give it away for free.

The report is used to draw in prospective customers, to develop your own house file. Essentially, you use the report to capture names and e-mail addresses. As they come in, you give those folks more stuff — good stuff — for free. You give them a free e-mail newsletter. You send them occasional news alerts. You start to build a relationship.

How often do you communicate with your house file? Daily. Why not? Thanks to the Internet, it costs next to nothing. And this has radically changed our business.

In the old days, when we communicated with our customers through the mail, it cost about 50 cents per contact (for printing costs, postage, etc.). If, on average, each customer was worth $30 in sales to you over the course of a year, how often could you afford to do a mailing? Maybe once a month. Tops.

But now, as I said, you can “talk” to your customers on a regular basis. And before long, they recognize your name. Not only that, but because of all that good free stuff you’ve been sending them, they think of you as a source of reliable, useful information.

That’s when you can begin to sell them things — starting with the book you used to create that original special report. Then, based on that same book, you sell webinars, teleconferences, live seminars, and thin-sliced reports. For each thin-sliced report, you take one of the chapters of the book and make it bigger and deeper. And you sell those reports for $50 apiece, $100 apiece, $500 apiece. And then they themselves can develop into personal coaching programs you sell for thousands.

Your fixed costs for all of these products — the book, the reports, the webinars, the teleconferences, the seminars — are extremely low. But the profit potential is huge.

This is the dynamic model Agora uses.

With Info-Net Marketing, direct marketing meets information publishing meets the Internet.

It really is the best business in the world.

P.S. Agora’s Info-Net Marketing model is what I (and a dozen other Internet, marketing, and business-building experts) am teaching right now during ETR’s Info-Marketing Bootcamp. If you’re not here with us… you can still attend the conference “virtually.”  Check out the Bootcamp Home Study Program here.

——————————————Highly Recommended ——————————————-

The Simple Six-Figure Marketing Strategy – Paul Lawrence spent less than $100 to start his first business. He used just one marketing plan. Soon he had so many customers, he hired someone to do the work. He went after new business. He used his marketing plan again. Almost instantly, he was making $4,000 a month. The people he sold the business to (so he could finish college — paid for by the sale, by the way) used the same plan. They are making $100,000 a year. Read more…

I also discuss what you should and shouldn’t be buying “on credit,” the rise of organic junk food, and a marketing trap that is all too easy to fall into.

Here’s what’s on tap for the rest of the week…

Rich Schefren, who is appearing at ETR’s Info-Marketing Bootcamp, lays down the four stages of learning. Before truly mastering any skill, you must go through these steps.

AWAI’s John Wood shows you how to meet powerful people in your industry. A simple “Hi, how are you?” could change your career and life.

Comedian, copywriter, and professional speaker Peter Fogel explains why self-confidence is not necessary to be a great public speaker. You just have to pretend you have it.

And finally, success mentor Brian Tracy explains the Law of Indirect Efforts. The quickest way to raise your self-esteem, says Brian, is to focus on making others feel good about themselves first.

—————————————————–Highly Recommended —————————————————–

Chicken, Oranges, Eggs, Apples, Beef, Lettuce, Cereal Bars, Tuna, Peaches, Spinach, Pork, Strawberries…

You want to keep your family healthy. But if you feed these foods to your family because you think it’s GOOD for them, you’ve been horribly misled.

MaryEllen Tribby has produced a special report that reveals why the products you buy may not be as healthful as you think… and what you can do to regain control.

In this free report, you’ll discover:

• 3 pesticides used illegally in scores of foods…

• Why following the USDA’s recommendation of eating 5 daily servings of fruits and veggies could be damaging your body…

• 13 foods that are chock-full of harmful chemicals…

• A sneaky trick Big Business plays to get you to buy products that AREN’T organic…

Plus, you’ll discover the best defense against pesticide abuse in the foods you and your family eat.

Take charge of your health and the health of your loved ones. It’s simpler than you think. Your first step is to read this free report.

There is a good chance that about 20 percent of your customers are responsible for more than 80 percent of your profits.

Astonishingly, some businesses don’t know who their best customers are. They are aware that some people are buying a lot of their stuff. But they don’t keep a list of those people or make a special effort to sell to them.

Big mistake.

Your best customers have already spent a lot of money with you. But they will also be the ones who will spend the most money with you in the future — if you give them the chance.

So if you don’t know who your best customers are, find out right away.

And then market to them (a) more frequently, (b) more personally, and (c) with more expensive products.

They will reward you. That’s guaranteed.

—————————————————–Highly Recommended —————————————————–

Chicken, Oranges, Eggs, Apples, Beef, Lettuce, Cereal Bars, Tuna, Peaches, Spinach, Pork, Strawberries…

You want to keep your family healthy. But if you feed these foods to your family because you think it’s GOOD for them, you’ve been horribly misled.

MaryEllen Tribby has produced a special report that reveals why the products you buy may not be as healthful as you think… and what you can do to regain control.

In this free report, you’ll discover:

• 3 pesticides used illegally in scores of foods…

• Why following the USDA’s recommendation of eating 5 daily servings of fruits and veggies could be damaging your body…

• 13 foods that are chock-full of harmful chemicals…

• A sneaky trick Big Business plays to get you to buy products that AREN’T organic…

Plus, you’ll discover the best defense against pesticide abuse in the foods you and your family eat.

Take charge of your health and the health of your loved ones. It’s simpler than you think. Your first step is to read this free report.

It seemed that consumers decided at the shelf that all ionizers are pretty much the same. So why should they spend 67 percent more on ours?

We had the premier ionizer on the market. Our factory employed more than 100 local people. And we sourced parts nationally. We’d enjoyed the top spot and great sales for years. But this upstart had quickly captured the market. They were running their company from a small office with a skeleton staff, doing all of their sourcing and manufacturing in China.

Our distributors were begging us to lower our prices. But the only way we could do that would be to cut corners and move our manufacturing operation to, yes, China.

We owed it to our customers, our brand, and our community to fight. But how? How could we compete without lowering our prices and, ultimately, closing our factory?

Science. We blinded them with science.

I started by discussing the problem with GG, who’d designed our ionizers. He knew everything there was to know about air filtration. And he’d recently conducted a study on all the ionizers on the market. He had measured every aspect of ion output — the concentration of ions at different distances, the range in which a person could experience the benefits, as well as how much ozone each ionizer produced. (It turns out that ozone, in high enough concentrations, is poisonous.)

We prepared a research report, backed by GG’s safety and performance data, and sent it to the head honchos at our distributors. The report explained why many of the ionizers coming onto the market did not meet their manufacturers’ claims and could even be dangerous.

We then scheduled a personal visit or conference call with each distributor. Meanwhile, I sent a series of press releases to newspapers and consumer and health-related publications. And I sent clips of the articles the press releases generated to the people we would be talking to.

This combined approach worked well. Very well. Over the next few months, our main distributor dropped our “made-in-China” competitor and promoted our ionizers in-store. Our sales returned to levels we’d not seen in years. Our other distributors ordered more of our products and discontinued our competitor’s products by selling them off and not reordering.

At face value, one company’s product claims appear the same as another company’s. It’s difficult to distinguish product A’s benefits from product B’s. And given nothing else to compare, consumers will often choose the lowest price.

Though our ionizer really was the best one on the market, simply saying that would have been a weak strategy. Our new competitor could have asseverated that theirs was better — and cheaper to boot. (”My brother is bigger than your brother. Nyah, nyah, nyah!”)

By bringing in the element of scientific proof, we changed the rules of the fight. And we won the battle.

In a squeezed economy, you might assume that lowering your price is the only way to beat the competition. It frequently isn’t. And doing so puts you in a difficult position. It compromises your ability to make or service your product and fulfill your orders.

In our case, we realized that what had to change wasn’t our price, it was our “unique selling proposition” (USP). It had to change from “the best air ionizer” to “the ionizer that cleans the air better than any other air ionizer”… with full scientific proof to back up that claim.

In his book Ready, Fire, Aim, Michael Masterson tells us that every successful USP has three characteristics:

1. The appearance of uniqueness. The feature you decide to promote in your USP does not have to be unique to your product, but it has to seem like it is.

2. Usefulness. The appearance of uniqueness is not enough. If the distinguishing feature of the product is not desirable, no one will want it. In deciding on your product’s USP, it is better to select some feature that isn’t entirely original and make it seem unique than it is to select a feature that is unique but useless.

3. Conceptual simplicity. It’s good to remember that you have to sell the USP — and nothing sells that is difficult to explain.

What about your USP?

Is it unique, useful, and simple?

Does it clearly define what sets you apart from your competition?

Can you prove it to your customers and prospects?

We did.

P.S. For more of my off-the-cuff, contrarian marketing advice, check out my Internet Rant newsletter. I teach you tips and techniques, from my own experience, that will accelerate the growth — and profits — of your business.

—————————————————–Highly Recommended —————————————————–

“But Marketing Bothers People, Right?” - Wrong, says Internet Rant editor David Cross. As he learned from Michael Masterson, the best time to send a product offer to a new customer is right after they buy from you. And this isn’t just some random “how are you?” e-mail. You say something very specific. One of David’s clients did just this… and doubled their sales in months. Read more…

I call it the Eureka Moment.

It’s the moment when you are so sold by the copy that you want to buy the product — even though you already have it. Even though you may have created it!

The Eureka Moment may seem like a high bar to set. But I have to tell you… I’ve never seen a breakthrough package that didn’t have one.

Latest News

• They’re streamlining over at Investor’s Daily Edge. They’ve brought together several editors and analysts to create one “super service.” All of them have studied their respective market niches for decades. And they’re ready to reveal their best recommendations. Check out their track records here…

“I would certainly recommend it to others.”

“Before I came to ETR’s Info-Marketing Bootcamp, I’d been a student of marketing for many years and had used many of the principles taught there successfully in the past. So I was on the edge, waffling as to whether or not to come, thinking that much of what I would hear would be redundant.

“It was a difficult decision, but in the end I decided to come. I knew from prior experience that I would hear maybe one or two nuggets of wisdom that might make a big difference to me in the future.

“The speakers blew me away. As I expected, I had heard much of the content before. But in each and every presentation there were a couple of nuggets that were very valuable to me.

“It was a good decision to come, and I’m glad I did. I would certainly recommend it to others.”

Garry Gladstone
Incline Village, NV

—————————————————–Highly Recommended —————————————————–

It’s Almost Too Late! – You might have been waiting until the last minute to decide whether to come to our Info-Marketing Bootcamp. Well, guess what? It is the last minute. This could be the event that finally makes your dream come true. It’s time to make a decision today…

But what solves today’s problem won’t necessarily solve tomorrow’s. We must constantly refine and reinvent to make our products “new.”

Many of today’s Internet entrepreneurs not only believe they can keep selling the same products, they also believe they can keep using the same promotional techniques.

That’s a serious mistake. And it is especially serious now because the market, as I see it, is already going through a sea change.

Having a good understanding of what’s working right now gives you the illusion of being in control. You can answer your colleagues’ questions. You can correct the technical guys… sometimes. And you are happy that the first promotion you wrote two years ago is still bringing in sales. You are the master!

Or so you think.

If you want to be in business 10 years from now, you can’t be complacent. You need to develop a deep understanding of the selling process. You have to know what works and why. What is essential and what is not.

In other words, you have to become an expert in direct marketing.

Rate yourself by answering these questions:

1. What is the most important psychological benefit your product offers?
2. What is the most common mistake other marketers make when they sell something similar?
3. How have your customers’ needs and desires changed in the recent past?
4. What changes have you made to accommodate those changes?

If you answered those questions quickly and confidently, you are doing the right kind of thinking. If you are hesitant about some of them, you’ve got to spend more time with your marketing hat on.

Becoming an expert in direct marketing will teach you how to know your market better than your competitors. It’s that deeper knowledge that will save you. Trust me. I’ve been there.

—————————————————–Highly Recommended —————————————————–

How to Make Fast Profits From Your Own Internet Import Company for Just 48 Cents a Day – Starting in Less Than 24 Hours

Right now, corporate America is getting filthy rich off of you.  And they do it every time you shell out money for almost any item – large or small.   These profits come from the massive mark-ups on imports from places like China, where a widget may cost a buck or two, but sells for $19.95.

But now the tables have turned on the corporations – thanks to the Internet and our global economy. And you can be the one reaping windfall profits from the import business.  Best part:  You can easily run the entire business online, with no employees, no previous experience or knowledge, and with as little as $50 in start-up costs.

All you need to do is simply follow a proven, step-by-step plan that is handed to you with this turnkey system. Learn how you can get started right now!