Marketing/Internet

Learn Internet marketing techniques from the experts at ETR! From general web marketing to search engine marketing, ETR has useful information that will help your campaigns. Join our free email newsletter and recieve great tips and advice from veteran marketers daily!

Show Me the Money
by MaryEllen Tribby (11/14/2008)

Radio, TV, banner ads, pay-per-click (PPC), magazine ads, billboards… There are dozens if not hundreds of marketing channels you can use to get your sales message across. We don’t expect you to use all of them all of the time - but you should know what your options are. Test different channels and different channel combinations, and roll out with what is most effective for you and your organization.

Forget Attachments No More
by ETR (11/13/2008)

If you’ve ever sent an e-mail, only to realize you forgot to include the attachment, Gmail now has you covered with one of its new Google Lab applications.

2 Ways That Widgets Can Bring You More Traffic
by Edwin Huertas (11/07/2008)

One way to attract traffic to your website is with “widget bait” - offering useful WordPress add-ons. But that’s not the only way to make your site more appealing to potential customers.

9 Strategies for Successful Joint Ventures
by MaryEllen Tribby (11/07/2008)

Joint ventures may be the best way to stimulate growth when, for whatever reason, you have limited resources and skills that you are willing to devote to a particular channel of marketing. Joint venture marketing deals should be a part of the thinking of every executive who wants fast, impressive growth.

The Waiting Place
by Rick Pendergraft (11/06/2008)

But a waiting place isn’t necessarily a bad place to be. Especially when it comes to your investments. Right now, I feel like I am in a waiting place. Going through my charts each morning, I am finding it difficult to find trades that I am willing to send to my K.I.S.S. investment service subscribers. My gut tells me that we are about to see a huge rally in the overall market - and with the number of stocks that are oversold, it is difficult to recommend put positions right now.

What’s New from the Publisher’s Viewpoint: The Main Thing You Should Focus On
by MaryEllen Tribby (11/05/2008)

“How do I keep my website safe from hackers?” This was a question I fielded at Rich Schefren’s Strategic Profits seminar earlier this year. The Internet business owner who asked the question really wanted to know the answer. But I couldn’t help but roll my eyes.

Seth Godin on Working With - Not Against - the Internet
by ETR (11/04/2008)

It’s entirely possible it could be used that way, but it doesn’t owe you anything. The question to ask isn’t, ‘but how does this help me?’ as if you have some sort of say in the matter. You don’t get a vote on whether Google succeeds or whether your customers erect spam filters.

Copywriting Expert Bob Bly on Changing the Channel: “Methods that generate the maximum results with the least risk.”
by ETR (11/01/2008)

“Michael Masterson and MaryEllen Tribby are the real deal. They understand how important it is for your marketing to make money for you. This dynamic duo of multi-channel marketing will share with you those methods that work best, generating the maximum results with the least risk.”

AdWords Expert Howie Jacobson on Changing the Channel: “Dozens of Strategies to Increase Your Bottom Line.”
by ETR (10/30/2008)

“Changing the Channel is a valuable ally for any business owner willing to go beyond the ’same-old’ marketing in their industry. MaryEllen Tribby and Michael Masterson draw on their own experience at Agora, one of the direct-marketing giants of our age

Widget Bait
by Edwin Huertas (10/30/2008)

Technically, a widget is a small add-on created for the popular WordPress website software. Many online marketers (including ETR) use WordPress to build out their blogs and websites. In fact, millions of people download WordPress every year. If yours is a WordPress site, you can host all sorts of widgets.

Keep Your Averages in Mind
by Suzanne Richardson (10/30/2008)

Your e-letter is pulling in plenty of new subscribers, your website is attracting more traffic, and you are selling tons of products via other companies’ newsletters. In fact, your return on investment (ROI) is well over 100 percent.

A Must-Have for Your Business-Building Arsenal
by Wendy Montes de Oca (10/29/2008)

CTC, or Changing the Channel, is the new book co-written by Michael Masterson and MaryEllen Tribby. Whether you’re a marketer, entrepreneur, expert, or novice - if you’re looking to increase revenues and start or grow your business through breakthrough multi-channel marketing techniques..

Build a Rock-Solid SEO Foundation
by Alexis Siemon (10/29/2008)

Over the past couple of years, we’ve given you many powerful, actionable ideas on how to get your site ranked in the major search engines. Several of ETR’s experts (including me, if I may be so bold) have shared techniques on keyword research, search engine optimization (SEO) dos and don’ts, link building, and more...

Marketing in the Twenty-First Century
by MaryEllen Tribby (10/28/2008)

Multi-channel marketing is based on new, twenty-first century technology that has radically reduced the costs of communicating with prospective buyers and existing customers. In 1980, for example, it cost about 50 cents to send a direct-response sales letter through the mail to a customer. Today, that same transaction, via the Internet, costs less than a penny.

Akin Arikan on the “Art” and “Science” of Multi-Channel Marketing
by ETR (10/28/2008)

Mobile devices are in every hand. Television and the Internet are converging. The online and the offline are fusing into two sides of the same coin. When marketers take stock of all the channels through which they are interacting with their customers today, the count quickly reaches 10 to 15 different avenues. So, most marketers feel like multi-channel artists already. What is there left to talk about?

When Ads Are Used for More than Advertising
by Jason Holland (10/28/2008)

Pay-per-click (PPC) ads are a cheap, easy, and effective way to advertise your business online. You can set up a Google AdWords account and have a campaign up and running in 15 minutes.

The Marketing Powerhouse With a Strange Name
by Jessica Kurrle (10/27/2008)

“Squeeze page” or “name squeeze” are affectionate industry terms for a page that asks your reader to enter his e-mail address in exchange for some valuable content. The content may come in the form of a report, sales letter, audio, or even video file.

Would You Like to Try a Sample?
by Suzanne Richardson (10/23/2008)

I love going grocery shopping on Fridays. That’s the day my local Wegmans sets up half a dozen “sampling stations” throughout the store. As you shop, you can nibble on tiny bites of aged pecorino… soy chips… dry salami… pasta… protein bars… and wash it down with a thimble-sized cup of green tea… pomegranate juice… or lemonade.

Dear ETR: How Do Bailouts Affect Stock Prices?
by Charles Delvalle (10/22/2008)

“In his article entitled ‘Financial Word of the Week: Bailout,’ Charles Delvalle said that if a person holds stock in one of the companies that is being bailed out, it may be nearly worthless. He further suggested that ’selling is usually your best option.’ This does not make sense to me. He, himself, said that bailing out Chrysler helped them stay in business.

Should You Offer Your E-Zine Subscribers a “No-Advertising” Edition?
by Bob Bly (10/22/2008)

On more than one occasion, one of my readers has suggested to me that I publish two versions of my e-newsletter. The first would be the regular edition I offer now - a monthly online newsletter with pure content, supplemented by twice-weekly e-mails mixing content and product offers. The second would be an “advertising-free” edition. You’d get the monthly content e-newsletter, but none of the e-mail marketing messages between monthly issues.

What Are We Split-Testing Today?
by Alex Mandossian (10/21/2008)

I ask myself the same five-word question at the beginning of each day… and I’ve asked it repeatedly ever since December 2004: “What are we ’split-testing’ today?” One of the things I’m certain of is that this has unlocked the secret passageway to accelerated business growth, wealth, and success.

Quick Tip: Egos Can Help You Sell Out Your Event
by Paul Lawrence (10/16/2008)

When you have a limited budget, one of the best resources you have for promoting an event is the people who’ll be participating in it. And one way to get those people really pumped to help out is to appeal to their egos.

Vocabulary word learning widget for wordpress
by Edwin Huertas (10/11/2008)

Learning new vocabulary words can greatly improve your chances of success. Become a more persuasive writer and speaker … build your self-confidence and intellect … increase your attractiveness to others … just by spending 10 VERY enjoyable minutes a day with ETR’s new vocabulary resource - Words to the Wise

A Word Is Worth 1,000 Pictures
by David Cross (10/10/2008)

For almost a month, “Alma” went back and forth with her Web developer on which illustration to use on her company website’s homepage. Should it be the lavender flowers? The bluebell-carpeted scene of springtime in the woods? Or would the photo of the healthy-looking young yoga instructor best convey what the site was about?

Exquisite Timing Isn’t Part of the Deal
by Andrew Gordon (10/10/2008)

The market is going for 30 percent off. Yet investors aren’t buying. It’s like that 48-inch LCD screen you’ve been dying to buy… someday. But why buy it now when you can probably buy it in December for an additional 5 to 10 percent off? Or why not wait for the post-December sale when you can buy it at an even steeper discount. Maybe you can do even better if you wait until March. Surely, stores will be desperate to clear out their old inventory by then.

ETR Insider Report: Is Your Marketing Pretty Enough?
by Suzanne Richardson (10/09/2008)

“Did you know that graphic design used to get short shrift in the world of marketing?” Michael went on. “For the longest time, direct marketers believed that all that mattered was the copy. But it’s been proven that images have a potentially huge impact on revenues. In fact, a colleague of mine was able to double his response rates in the mail just with good graphic design.”

The Power of Who You Know
by Paul Lawrence (10/09/2008)

“Allied Power Linking” is a powerful tool. But, as with any power, you have to use it carefully so it doesn’t backfire. Here are some tips to keep in mind when employing this technique.

Dear ETR: “How can I cut back on Gmail spam?”
by David Cross (10/07/2008)

“In your article about getting rid of excess spam, you stated that Google’s e-mail service has excellent spam filtering. I disagree with that. I use Google’s Gmail. I receive between 200 and 500 spam messages per day, and several arrive in my inbox. I am very careful what I click into, and certainly never spam, yet I get an irritating amount of Gmail spam.

How to Get a New CPC Instantly
by Howie Jacobson (10/03/2008)

Minimum Cost Per Click (CPC) is one of the crucial metrics you should know when you begin a Google AdWords campaign. Each time a potential customer clicks on your AdWords ad, you pony up some cash to Google. How much you are required to pay for a single click on a keyword can determine whether you can afford to advertise using that keyword. If you can get your average CPC lower than that of your competitors, you have a small advantage that you can easily turn into market domination.

Using “Reason Why” to Persuade, Influence, and Maximize Sales
by Yanik Silver (09/30/2008)

The subject of persuasion is endlessly fascinating. It never ceases to amaze me that I can write words on paper (or the computer) and convince people to send me money...
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