———————————————-Highly Recommended——————————————– Ready to Impress Your Boss? All you have to do is read Michael Masterson’s book — Wall Street Journal and New York Times bestseller Ready, Fire, Aim — cover to cover. You’ll know more than your boss does about business and marketing. And you’ll be ready not just to make the business more profitable… [...]
By Paul Hollingshead | Tue, Mar 16, 2010
I was fiddling around with my calculator the other day, and I discovered something pretty amazing… I just turned 50, and after a lifetime of free spending and not nearly enough saving, I decided I was going to do whatever I could to make $500,000 a year. That way, I could put a few hundred grand [...]
By John Forde | Thu, Mar 11, 2010
Someone once asked me… Why I would, so often… (at least in copy)… Use so many… One-line paragraphs… And so many… well… of these things: “…” Of course, the above is exaggerated. But there’s no getting around it… Many copywriters really do use a lot of one-line paragraphs. Or even one-word sentences. Why? Let me explain…
By Michael Masterson | Fri, Feb 5, 2010
I’ve been working with our copywriters on a daily basis for about six months now. I have noticed that many of them make a lot of the same mistakes. Today, I will focus on one of them. I call it “Stealing the Thunder.” Here’s an example. The following is a lift note that was meant to lead [...]
By Jason Holland | Fri, Feb 5, 2010
I’m not going to say much about Michael Masterson’s essay today. In fact, Michael would be mad if I did. Read it and you’ll find out why. ————————————–Highly Recommended————————————– Recover $4,302 With Shocking Gas “Rebate” Plan The average U.S. household threw away $4,302 on gasoline in 2008 alone. But a handful of people have discovered a way to [...]
By Bob Bly | Wed, Jan 6, 2010
Years ago, I had a client who sold utility software for IBM mainframes. He would send out a letter with a technical description of the software and its function. He would offer to send the software on magnetic tape for a “free 30-day trial.” That was (and still is) an industry standard.
By Clayton Makepeace | Tue, Dec 29, 2009
Before you can write an effective piece of marketing copy, you have to know what your prospects are feeling — understand what we call their “resident” or “dominant” emotions. How do you do it?
By John Forde | Thu, Dec 24, 2009
Regardless of what kind of writing you do, says a study from the National Writing Project of Louisiana, three key components seem to have the biggest influence on how creatively productive you’ll be. What are those components? 1. A Consistent Working Environment
By Roy Furr | Fri, Dec 18, 2009
The year is 1979. And entrepreneur Bill Bonner sits down to write a simple sales letter for a new publication he’s ready to launch.
By Bob Bly | Tue, Dec 8, 2009
A public radio station in my area, featuring eclectic rock and pop, sent me a fundraising letter. It began: “Dear Neighbor, I know you are a savvy media consumer.”
By Early To Rise | Tue, Mar 16, 2010
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