Paralyzed by Worry
What keeps your customer up at night? When he sits on his bed, one shoe on and staring out the window... what's he thinking about?
What keeps your customer up at night? When he sits on his bed, one shoe on and staring out the window... what's he thinking about?
By Drayton Bird | Thu, Sep 23, 2010
What has come over us Limeys? We were always known as a pretty dull, phlegmatic bunch, compared to the excitable French, the fiery Spanish, and the sexy Italians.
By Harvey Mackay | Tue, Sep 7, 2010
I recently had the opportunity to speak to members of the Food Processing Suppliers Association. In doing my preparation, one thing that kept coming up was food safety. One mistake can destroy a company.
By Drayton Bird | Tue, Aug 31, 2010
How Often Should You Talk to Your Customers? In his video today, marketing legend Drayton Bird says… it depends. Just click on the screen below to get the full story. [Ed. Note: Veteran copywriter and direct-marketing strategist Drayton Bird has worked with American Express, Ford, Microsoft, Visa, Procter & Gamble, and scores of other clients during his [...]
By Clayton Makepeace | Thu, Aug 19, 2010
The simple, objective fact is, there is absolutely, positively no reason why you shouldn't have it all. Billionaires are not a billion times more deserving than you are. Nor are millionaires a million times smarter than you.
By Drayton Bird | Thu, Jul 29, 2010
A while back, my Australian partner Malcolm Auld sent me a piece by a marketing expert named Tom Evans, which stated that "direct mail for customer acquisition is dead." You should still put your money into direct marketing, said Tom -- but do it online.
By Charlie Byrne | Thu, Jul 15, 2010
My hometown “Paradise by the Sea” of Delray Beach, Florida is not only blessed with miles of gorgeous sandy beaches… lined with dozens of casual, eclectic, and gourmet restaurants… and overflowing with hip clubs and art galleries… It’s also home to a huge number of… drum roll, please. Mango trees. I mean, [...]
By Drayton Bird | Thu, Jul 1, 2010
I have always seen myself as a kindly, helpful soul -- but clearly my memory fails me. Back in my Ogilvy & Mather Direct days, people quickly turned their computer screens blank whenever I materialized in the creative department. Seems I had the nasty habit of reading the sales copy they were writing out loud and making derisive comments.
By Peter Fogel | Tue, May 4, 2010
As a copywriter, one of the nuggets of wisdom I’ve gotten from Michael Masterson is to be as specific as possible in regards to my targeted prospects’ wants, needs, and desires. The same holds true when giving a speech (or seminar). One of the ways to make yourself a more in demand speaker (and command higher [...]
By Clayton Makepeace | Tue, Apr 27, 2010
Pretentious headline, right? A little “hypey,” no? Actually, no. Not at all. See, all you have to do to double your revenues is… (1) Bring in more new customers… (2) Compel customers to come back to you more often…
By John Forde | Thu, Sep 30, 2010
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