Michael Masterson’s biggest lessons for me were on productivity, time management, and business building, but he can also teach us a tremendous amount about selling. In fact, that’s the most important area of business building. Today, copywriter Jason Leister shares copywriting lessons from the legend, Michael Masterson. I highly recommend you print today’s issue out and [...]
By John Forde | Thu, Jun 23, 2011
It’s often said that you can use certain sales messages over and over because, let’s face it, your target market is a marching army. Over and over, they revisit the same points in life… they discover the same needs and wants. You show them how to satisfy those needs and wants… and the cycle repeats. That [...]
By Drayton Bird | Wed, Jun 15, 2011
I have a daughter in Montclair, New Jersey – hometown of the inimitable Yogi Berra. As a result, I have made a bit of a study of his remarks. And one of my favorites is, “You can observe a lot just by looking.” Well, one thing I have observed a lot is the disinclination of most marketers [...]
By Robert Ringer | Tue, Jun 14, 2011
“Touching all the bases” is an appropriate metaphor that may well have its roots in the tragic tale of Fred Merkle. At the time, Merkle was only 19 years old and in his second major league season with the New York Giants. Merkle’s infamous mental lapse took place on September 23, 1908, in the last half [...]
By John Forde | Thu, Jun 2, 2011
“Brain-writing” is not my term. But we’re going to make it our own by revising it a little to make it more productive… You brainstorm to get ideas when you have none. Ideally, you do so in a group. So you can feed off each other. So you can legitimize sitting around drinking coffee. So you [...]
By Daniel Levis | Tue, May 31, 2011
There comes a time in virtually every market when the buying public becomes quite sophisticated. These consumers have tried all kinds of things and none of them have performed as claimed. New information and new choices are never more than a mouse click away for them. And as a result, their normal distrust of advertisers is heightened and [...]
By John Forde | Tue, Nov 2, 2010
Does your marketing copy send prospects a message you never meant to send? Let me clarify...
By Early To Rise | Tue, Nov 2, 2010
Does your marketing copy send prospects a message you never meant to send? Let me clarify... In selling -- particularly in face-to-face sales -- there's a lot of talk about body language and how it can mean all the world to a sale. A chin rub means one thing. Steepled hands, another.
By Glenn Fisher | Tue, Oct 12, 2010
An old Christian hymn might seem the last thing that could help you become a master copywriter. But you'd be surprised... Do you know the hymn "Morning Has Broken"? (Cat Stevens did a version of it in the 70s.) Well, that was the first tune I ever learned to play on the bass guitar. And to this day, I can still remember how to do it.
By lesa | Tue, Dec 20, 2011
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