Unfortunately and probably not uncommon in Hollywood, he bailed.

Nevertheless, I was sure my idea to find a partner with industry “mojo” was sound. So I advertised on a website for the entertainment business. Sure enough, I got a response from someone who owns a large comedy talent agency. He has many relationships with television networks and folks in the business. Our interests were a good fit. So I have a new partner. He has the connections to make my event bigger and better. And, most important, more profitable.

If you need a partner for a specific industry, a trade publication or website can be a great place to find them.

There are trade publications and websites for almost every industry and niche. Many of them offer some form of classified advertising. In my case, the posting was free. But if there is a charge, it will usually be minimal.

[Ed. Note: Paul Lawrence is the publisher of the “Street Smart Business” program. It’s packed with dozens and dozens of ideas to help the small businessperson succeed. For more info click right here.

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Yes, talent helps. But talent is not something we can choose. It is given to us, as are so many other “advantages”: the kind of family we are born into, the color of our skin, and even our native intelligence.

You can’t increase your natural talents. But you can work hard to get better at any skill. And if you work hard enough, sometimes you arrive at a point where it looks like natural talent. People say to you, “Well, such and such is easy for you. You have a gift for it.”

There are many talented people out there doing nothing, achieving nothing, and living unhappy lives. Because talent is a two-edged sword.

Having a gift for a certain something can rob you of the habit of hard work. If you don’t have to try as hard, you never develop your potential. In the beginning, you are a natural leader in the field — but as time passes, the less-talented overtake you.

So let me ask you… how hard are you working?

Latest News

• Okay. So maybe you couldn’t make it to ETR’s Info-Marketing Bootcamp this year in person. But there is still a way to “experience” the event… in the comfort of your own home. Stay tuned for more details next week.

“My team of one expanded to include three experts.”

“This was one of the best e-mails I’ve ever had from you. Thanks so much. This is the type of assistance I appreciate most of all.

“So many of the comments made, by both Michael and Clayton, planted a seed. I opened my marketing planning folder and added many promotion and planning ideas based on what I had just read.

“For one brief moment, my team of one expanded to include three experts — a ‘thinker,’ a ‘marketer,’ and a ‘pusher’!”

Janet Denison
Vernon, British Columbia

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No Silver Spoons Here – Success mentor Bob Cox knows firsthand that hard work trumps talent. He’s helped four men go from rags to riches. Each became a billionaire, thanks to their work ethic. And they also had an attitude, a mindset, that drove them to succeed. It’s something you can learn. Why not let Bob help you…

There is a good chance that about 20 percent of your customers are responsible for more than 80 percent of your profits.

Astonishingly, some businesses don’t know who their best customers are. They are aware that some people are buying a lot of their stuff. But they don’t keep a list of those people or make a special effort to sell to them.

Big mistake.

Your best customers have already spent a lot of money with you. But they will also be the ones who will spend the most money with you in the future — if you give them the chance.

So if you don’t know who your best customers are, find out right away.

And then market to them (a) more frequently, (b) more personally, and (c) with more expensive products.

They will reward you. That’s guaranteed.

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Chicken, Oranges, Eggs, Apples, Beef, Lettuce, Cereal Bars, Tuna, Peaches, Spinach, Pork, Strawberries…

You want to keep your family healthy. But if you feed these foods to your family because you think it’s GOOD for them, you’ve been horribly misled.

MaryEllen Tribby has produced a special report that reveals why the products you buy may not be as healthful as you think… and what you can do to regain control.

In this free report, you’ll discover:

• 3 pesticides used illegally in scores of foods…

• Why following the USDA’s recommendation of eating 5 daily servings of fruits and veggies could be damaging your body…

• 13 foods that are chock-full of harmful chemicals…

• A sneaky trick Big Business plays to get you to buy products that AREN’T organic…

Plus, you’ll discover the best defense against pesticide abuse in the foods you and your family eat.

Take charge of your health and the health of your loved ones. It’s simpler than you think. Your first step is to read this free report.

We talked about how smart it is for a business to host conferences. As we say in our book Changing the Channel, it can teach you a great deal about your customers that you can’t get from surveys or marketing statistics. It is a must, in fact, for any business that “wants to know its customers on a face-to-face basis.”

We also talked about how conferences have benefited us personally. As attendees, we’ve met many talented people who gave us ideas we’ve used to great success. As expert speakers, we’ve been privileged to open minds to new careers and a new way of life.

We try to create those same opportunities at ETR’s conferences.

Our speakers don’t just give their presentations and rush to the airport. They hang out after hours. They answer questions. They ask you questions about your business and make suggestions. If you’ve been to an ETR Bootcamp, you know that our speakers and our staff are dedicated to making the event an enriching experience for every single attendee.

Bootcamp is in just a few weeks. It’s a great chance — maybe the best chance you will ever have — to get to the next level of financial success. If you’re serious about taking charge of your future, be there!

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How to Make Fast Profits From Your Own Internet Import Company for Just 48 Cents a Day – Starting in Less Than 24 Hours

Right now, corporate America is getting filthy rich off of you.  And they do it every time you shell out money for almost any item – large or small.   These profits come from the massive mark-ups on imports from places like China, where a widget may cost a buck or two, but sells for $19.95.

But now the tables have turned on the corporations – thanks to the Internet and our global economy. And you can be the one reaping windfall profits from the import business.  Best part:  You can easily run the entire business online, with no employees, no previous experience or knowledge, and with as little as $50 in start-up costs.

All you need to do is simply follow a proven, step-by-step plan that is handed to you with this turnkey system. Learn how you can get started right now!

Let me give you an example.

When I first got into the rental real estate business, I had no knowledge of how it works. But I did have a basic understanding of real estate, having bought and sold properties before.

So I did two things.

First, I bought some “how-to” books and spent, maybe, 40 hours studying them.

I zipped through them pretty quickly, because most of what they taught were fundamentals. And that’s not what I was looking for. I knew I would pick up the basics on my own, just by buying my first few properties.

I was looking for secrets — inside information that could get me into profitability faster. So, more important than studying the books, I talked to knowledgeable people — lots of them — who had made millions in real estate. (I spoke to one guy at a party who had reportedly made billions.)

That’s what I do whenever I am interested in a new business. I search out pros in the field and ask as many questions as they will tolerate. I am always probing for the same things:

• What are the most common mistakes I’m likely to make?
• What is the fastest and safest way to get started?

It took about three months of this sort of research before I felt “ready” to buy.

I bought three small houses in my town. All three seemed good on paper. In reality, they were a mixed bag. I made several big mistakes in assessing their value that I won’t make again. I also quickly learned things I’ll never forget about how to write a contract and how to screen rental applications.

What I gleaned from the books and conversations was enough to get me started. It helped me avoid the worst mistakes. It put me on the right path.

But what I learned from the experience of doing it was the good stuff — the true inside information that helped me eventually establish a decamillion-dollar portfolio.

I’ve said this before, but it bears repeating: The most important knowledge about any business is invisible to outsiders. You can pick it up only when you are actively involved in the business on a day-to-day basis. You can’t know it any other way.

That kind of knowledge will determine your ultimate success — whether you keep going and become rich or stop at the starting gate and do no more.

Where are you with your great moneymaking idea? Are you “ready” to take action on it?

If not, take a few months to acquire the knowledge you need. Spend some money to educate yourself. But buy how-to books and programs only from people with proven success in the field, not from those who make money only by selling advice.

Then “fire”! The sooner you get going, the sooner you’ll succeed.

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The Closest You’ll Get to Effortless Weight Loss

Suppose you could drop all of your unwanted fat… I’m talking 10, 20, even 30 or more pounds… without going to the gym or forcing yourself to eat rice cakes and tofu burgers?

A new clinical study published in the medical journal Lipids in Health and Disease says it’s now possible.

The participants in this study lost an average of 28 pounds and 6 inches off their belly. And they didn’t change their diet or exercise habits one bit.

This just may be the most successful weight loss compound ever tested!

Click here to find out how you can join the “newly slim and trim” crowd…

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They are probably eating up limited and valuable resources that could be better used elsewhere.

Tom Monaghan, the founder of Domino’s Pizza, tells a story about the early days in his first pizzeria:

“One night, most of my employees didn’t show up, and I didn’t know whether to open or not. Someone said, ‘Why don’t you just cut out the six-inch pizzas?’ We had five sizes, but most of our business was the smallest, the six-inch. It took just as long to make as the big one and just as much time to deliver but cost less.

“I decided we would try that,” said Monaghan.

“We never got busy that night, and yet we made 50 percent more money than we ever had. The next night I cut out the nine-inch pizza, and all the bills caught up. I learned then that keeping things simple could be more profitable.”

You should continuously be asking yourself two questions:

1. How do I increase my business’s most profitable activities?
2. Is it really worth it to maintain the low-margin activities?

The answer to the second question, by the way, is “No!”

Cut your losers short and let your winners run. Make “survival of the fittest” your credo.

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Early to Rise’s $500,000+ Gamble

We’re betting on your success at our Information Marketing Bootcamp this November. In fact, “we’ll see you and we’ll raise you”!

You see, we’ve put the 12 gurus we’ve invited “on the spot.” If you don’t learn from them how you could make at least your first $10,000 in revenue with your online business by May 2010… we’re going to give you back your entrance fee AND give you another $1,000 for your trouble.

Check out all the details on your “sure thing” here.

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Don’t let yourself come up with three or four (or a dozen) ideas. Just stick with that one. Write only what you need to convey that idea, and discard everything else.

If all the other things you want to say are important, you can save them for other memos. By sticking to one idea, your message will be much more powerful. People can’t usually remember more than one big idea at a time, anyway. So anything extra you put in will be lost.

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Latest News

• We’ve been working on a major project here at ETR. We’re not ready for the big reveal. But we can tell you it’s all about… you. We’re getting ready to reward our best customers in a big way. You’re going to get more advice. Premium-level products and services at deep discounts — or even free. Free passes to our conferences. And much more. Stay tuned for details.

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“This really works.”

“Here’s my response to “Eat More … and Lose Weight?”

“This really works! I eat three eggs (organic, cage-free, omega-3) every morning. I put them in a paper cup to go, with a wedge of lo-fat cheese on top. This is so good. And if you eat it, you are not hungry at all or tempted by donuts or Halloween candy or any other nonsense. It’s awesome!

“I believe this has contributed to my recent loss of 22 pounds!

“Thank you! Love the newsletter!”

Ann-Marie Longanecker

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4 Gurus For The Price of One

We have created what we believe is the greatest value in financial publishing. Four of the hottest advisors we have ever worked with have agreed to combine their forces in a single, comprehensive investment newsletter. It’s called Sound Profits and will focus on today’s five hottest sectors: stocks, bonds, options, ETF’s, and natural resources.

And the most astonishing thing: you can get all the advice, a value of more than $800 a year – for only 27¢ a day!

Charter members will get a discount on the already low price. Click here to reserve your spot. Your satisfaction is 100% guaranteed.

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Let’s say you have a business that repairs car brakes. You have three mechanics who work for you. One of them is a master mechanic. He can do just about anything. Someone comes into your shop and asks you to repair his muffler. You could use the business, so you take the job.

Fast-forward one year and you have become a regular auto repair shop with no unique selling proposition. You are plenty busy, but you are not making nearly the profit you projected.

What happened?

By generalizing, you gave up three significant advantages:

• You lost the overhead savings that come from doing only one thing.

• You went from a business that had a memorable purpose to something very ordinary and forgettable.

• You gave up the high profit margins that come from specializing in one product or service.

MacDonald’s sells several dozen products today. But when Roy Kroc took it over, he focused on hamburgers and fries. If he had succumbed to the temptation of turning his restaurant into a diner, he would have become just another diner owner instead of one of the most successful restaurateurs in American history.

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The Relaxation Technique That Eases Stress in Seconds

You’re stuck in a boring meeting… a long line at the bank… or bumper-to-bumper traffic. Your blood pressure is rising.

But with one unconventional (and often misunderstood) technique, your frustration, anxiety, and stress simply slip away. You’ll feel peaceful, in control, and happy within seconds. Any time. Anywhere.

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Ready?

To start a business — any business — successfully, you must be able to do three things:

• Develop a product that people want to buy.
• Figure out how to sell it at a profit.
• Push yourself and everyone else on your start-up team to get the first two things done before you run out of money.

To make that happen, you must have three distinct personalities on your start-up team:

• A thinker
• A marketer
• A pusher

The thinker’s primary job is to come up with new ideas. He must understand the psychology of the market. He must know who your typical customer is, what he likes to buy and why.

The marketer’s primary job is to understand the mechanics of sales and marketing. He must know all the details — and pay attention to them.

The pusher’s primary job is to be pushy. He must be goal-oriented and willing to take on the responsibility of making the thinker and marketer do their jobs.

In an ideal world, every new business would be launched by three people: a thinker, a marketer, and a pusher.

But in most cases, new businesses are started by one or two people. And that means one person must do the work of two or three.

You might have a good marketer who is a so-so idea man and is trying to run the business himself. Or a talented product developer who partners with a good marketer but has no one to do the day-to-day pushing. I know of one business that has neither a good marketer nor a good idea person. It gets by — barely — but only because its CEO keeps pushing inexperienced people to make mostly mediocre efforts.

Imperfectly balanced start-ups can succeed so long as all the people at the top recognize the work that needs to be done and work hard.

But don’t lose sight of the three essential jobs that need to be done and the different personalities those jobs require. Ignore them at your peril.

———————————————- Highly Recommended —————————————————-

The Relaxation Technique That Eases Stress in Seconds

You’re stuck in a boring meeting… a long line at the bank… or bumper-to-bumper traffic. Your blood pressure is rising.

But with one unconventional (and often misunderstood) technique, your frustration, anxiety, and stress simply slip away. You’ll feel peaceful, in control, and happy within seconds. Any time. Anywhere.

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What you need is highly distilled, critical information. So if your people really want to impress you, they should bring you only what’s necessary. The best way to train them to do that is to simply reject their massive reports. Say, “Bring this back to me when you’ve got it refined down to a single page.”

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Latest News

• Suspicious of New Agey self-help mumbo-jumbo? So are we. But we do like practical tips for improving your life. Yesterday, we introduced a program we created with self-improvement mentor Dr. Srikumar Rao. Did you miss it?

• Rich Schefren, founder of Strategic Profits, is a good friend of ETR and will be a featured speaker at our upcoming Bootcamp. He’s just launched a new program called “The League of Extraordinary Minds.” It’s been under wraps, so even we don’t know much about it. But if it’s from Rich, we know it’s good. Check it out.

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“Many implementable ideas.”

“Today’s articles were indeed good and relevant, with many implementable ideas.

“Hobbies are great stress busters, and also add value to one’s life. And it’s absolutely true that the saving habit can improve your financial well-being. A simple formula that can be adopted is ‘Do not buy what you do not need today.’ Instead, invest in education and the health of the family.”

R. Sundaresh
Pune, Maharashtra, India

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Watch Out for Hidden Fees – Using an online broker is a quick and easy way to manage your investments. But soon you’re paying thousands in fees they “forgot” to mention when you signed up. Ka-Ching Editor Matthew Adams has found five online brokers that do not increase fees after the introductory period. Plus… they don’t charge inactivity, minimum trade, or option trade fees. Read on to find out who they are…

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