Business Building

Does It Take Money to Make Money?
by Paul Lawrence (05/10/2008)

The truth is, money just doesn't matter all that much when it comes to starting a business. I know from firsthand experience that it's possible to start a profitable business with virtually nothing.

Good to Great - How Great Is That?
by Michael Masterson (05/05/2008)

"In the real world, getting from good to great requires extraordinary effort. It demands more time than you want, more energy than you have, and more cooperation than any normal person can be expected to contribute."

Evolution, Not Revolution, for Business Growth
by Michael Masterson (05/01/2008)

Consumers aren't looking for brand-new products. They are looking for clever new adaptations of products they already know and love.

Someone Is Better at It Than You Are
by John L. Herman Jr. (04/30/2008)

There is only one number one, only one best at anything. Thankfully, we live in an environment where even the tenth-best or the hundredth-best business may make some money.

The All-Time Best Way to Get (and Keep) a Customer
by Paul Lawrence (04/26/2008)

If you can't sell your product or service, you don't have a business. Plain and simple. So, as Michael Masterson has said in ETR and in Ready, Fire, Aim, your primary concern has to be making sales.

Get Off the Internet
by MaryEllen Tribby (04/17/2008)

If you've got an Internet business, I've got a secret to getting your business to leap forward: Get offline.

Dear ETR: “What else can I do to reach buyers?”
by Michael Masterson (04/03/2008)

The long-term future of real estate looks bright, so try to stick with it. In another six months or a year I expect the market to bottom.

The 25-50-25 Formula for Business Success
by Bob Bly (03/26/2008)

Some people go "information crazy"... buying every course, attending every conference, reading every e-book, listening to every recording, and dialing into every teleseminar you can find. Sadly, they are suffering from a syndrome I call "analysis paralysis."

Dear ETR: “I need to find a superstar marketer.”
by Michael Masterson (03/19/2008)

Finding a person to head up your marketing is tough in any industry. The good ones are usually working for your competitors. But although it's a tough job, it's the most important hiring job you have.

The Power of Price
by Paul Lawrence (03/15/2008)

When it comes to consumer merchandising, a small business can't compete with giants but a new service business can usually offer a better price.

The Trouble With Cold-Calling
by Bob Bly (02/13/2008)

I won't deny that cold-calling can work. Yet in 99 out of 100 cases, my advice is never to do it.

How Building Business Relationships will Build Your Business
by Alex Mandossian (01/17/2008)

One of my biggest business assets has been the "big-name" business relationship building I’ve created and nurtured over the years.

Deal Making for Dummies
by MaryEllen Tribby (11/08/2007)

Of all the deals I've made, the best were made one-on-one over lunch or dinner with simple and honest communication leading to mutually beneficial agreements

Two Business Concepts Every Entrepreneur Must Understand, Part 2: The Secret of Incremental Augmentation
by Michael Masterson (11/02/2007)

The idea is simple: If you gradually improve your products - even when those products are perfectly good and there is no demand for improvements - your business will continue to grow and prosper even when your competitors are struggling.

The Ticket to Successful Business Growth
by Michael Masterson (09/17/2007)

I wonder what the right mix is in regard to innovative improvement vs. disruptive innovation.

16 Ways to Make Your Small Business Boom
by Michael Masterson (09/11/2006)

While starting your own business is a great way to rapidly increase your income, marketing it on a limited budget is a challenge for most new entrepreneurs.

The Principle of One Step Removed
by Michael Masterson (04/01/2005)

One of ETR's "11 Laws of Wealth" is that your chances of success in starting a new business decrease with each step you take away from the business you already know.

How to Find Your Personal Money Tree
by Michael Masterson (06/16/2000)

Ask successful business owners what accounts for their success and at or near the top of their lists you will find "the right people."

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