Wealthy

Does It Take Money to Make Money?
by Paul Lawrence (05/10/2008)

The truth is, money just doesn't matter all that much when it comes to starting a business. I know from firsthand experience that it's possible to start a profitable business with virtually nothing.

Real Estate 101: Making Money When You Buy
by Julie Broad (05/09/2008)

When you get to know an area intimately, you can spot deals and snap up a property before anyone else.

Are My Great Expectations Just Wonky?
by David Cross (05/09/2008)

Studies by experts such as Dr. Jakob Nielsen have shown that when software or websites "break," many users blame themselves. "It must be something I did," customers think. And then they give up on the task in hand, which, if it is spending money on your site, isn't good for you.

Oil’s Last Harrah
by Andrew Gordon (05/08/2008)

Oil is still making new highs and supply is still very tight. Wait for the price to head down. Then simply be willing to believe in and act on what you're seeing.

Good Cop(y), Bad Cop(y) - Let’s Make the World Safe for…
by Charlie Byrne (05/08/2008)

Take a ride around your town and you'll see it on signs everywhere you turn. Self-absorbed... inner-directed... and completely without benefit to the reader.

What’s More Important Than Your Search Engine Ranking?
by Alexis Siemon (05/07/2008)

Yes, rankings are important for getting your website noticed for targeted keywords and search phrases. But that's only the beginning...

A Better Way to Criticize a Piece of Writing
by Michael Masterson (05/07/2008)

Providing negative criticism of published work is by and large a bootless endeavor. In the writer's mind, hearing negative things said about it so late in the game feels like Monday morning quarterbacking.

Letting Your Customers Buy - the Way They Want To
by Suzanne Richardson (05/07/2008)

To get your customers to feel this way, make sure you put your marketing message in front of them in as many ways as you possibly can.

When Sin May Be a Good Thing
by Rick Pendergraft (05/06/2008)

Yes, the economy is in the toilet. Fortunately for you, there are a few easy ways to "recession-proof" your portfolio.

The Only 3 Bits of Copy Worth Agonizing Over
by Bob Bly (05/06/2008)

One of the most labor-intensive, time-consuming marketing tasks is copywriting. Not necessarily writing the copy... but agonizing over what has been written.

Free Online Tools to Make Your Life Easier, Part 1: Web Analytics
by Rick Maggio (05/06/2008)

Regardless of the Web analytics solution you choose, get something going today. Tracking website usage is critical to measuring results, understanding your website visitors, and growing your business.

Good to Great - How Great Is That?
by Michael Masterson (05/05/2008)

"In the real world, getting from good to great requires extraordinary effort. It demands more time than you want, more energy than you have, and more cooperation than any normal person can be expected to contribute."

Two Different Approaches, Same Results
by Rick Pendergraft (05/05/2008)

There are many ways to trade. There are many ways to make money in the market. The key is to find the type of trading that works best for you.

Are There Only 2 Ways to Be Successful in Business?
by Michael Masterson (05/03/2008)

What I've just described is the business model that is available to Internet information publishers today. It's no wonder why so many ETR readers want to be involved in this growing field.

Use the “Left-Side” Rule to Make Your Web Copy Easy to Scan
by Nick Usborne (05/03/2008)

One of the biggest challenges for an Internet marketer is to create a page of copy that can be scanned easily.

The Weak Dollar and Global ETFs
by Rick Pendergraft (05/02/2008)

Can one invest in global or foreign ETFs by using a company like TDAmeritrade - and how do you find the best ones? Are these a good hedge against the falling dollar?

Emerging Markets Not Done Yet
by Andrew Gordon (05/01/2008)

Some say the emerging market countries have great economic growth and fundamentals that are being ignored. Others say their markets are valued almost as high as the U.S. markets. They're not a great buy anymore.

Evolution, Not Revolution, for Business Growth
by Michael Masterson (05/01/2008)

Consumers aren't looking for brand-new products. They are looking for clever new adaptations of products they already know and love.

Kicking the Can Down the Road
by Robert Ringer (04/30/2008)

To overly simplify it, the catalyst for our fiscal predicament is the eat-drink-and-be-merry bunch affectionately referred to as "baby boomers."

Someone Is Better at It Than You Are
by John L. Herman Jr. (04/30/2008)

There is only one number one, only one best at anything. Thankfully, we live in an environment where even the tenth-best or the hundredth-best business may make some money.

The Flip Side of Falling Property Prices: Rising Income Opportunities
by Justin Ford (04/29/2008)

As real estate prices fall, the income you get per dollar invested rises. This means greater cash flow and the ability to deliver bigger dividends to your investors.

Make Way for Life Happens
by David Cross (04/28/2008)

Life happens - and it often gets in the way. But how many websites actually take that fact into consideration?

10 Dumb Ways to Start a Business (and Waste a Ton of Money at the Same Time)
by Michael Masterson (04/28/2008)

Entrepreneurship is based on selling. You test the market with a product you think will sell well. If it does, you keep selling. If it doesn't, you try something else.

The Last Frontier
by Andrew Gordon (04/28/2008)

To make money on stocks, go where the growth is. Right now, the so-called frontier markets are hogging it.

The All-Time Best Way to Get (and Keep) a Customer
by Paul Lawrence (04/26/2008)

If you can't sell your product or service, you don't have a business. Plain and simple. So, as Michael Masterson has said in ETR and in Ready, Fire, Aim, your primary concern has to be making sales.

When Others Are Fleeing the Bear
by Andrew Gordon (04/26/2008)

Maybe you know we're in a bear market. But do you know what stage of the bear we're in?

You, the Movie
by John Carlton (04/25/2008)

Have you ever wondered where the knack for finding stories and hooks — the main ingredients of any great copywriter's bag of tricks — comes from?

The Attack of the "Old Maids"
by Andrew Gordon (04/25/2008)

Dozens, if not hundreds, of companies are pretending they're not holding the Old Maid. In other words, they're hiding the full extent of their bad debt, assets, and hedges.

Dear ETR: "The rental and the sales markets are providing a big challenge to our fiscal serenity."
by Justin Ford (04/24/2008)

I've advocated buying only cash-flow properties using fixed rate, amortizing loans. But now that you're in this situation, here are a few things to consider:

The Price Is Right
by Bob Bly (04/23/2008)

Ask most experienced direct marketers "What's the best price to charge for my product," and the answer will be: whatever the market will bear.
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