Today’s Words That Work: Inveterate
Archives: Daily Issues | Word to the Wise
Inveterate (in-VET-ur-it) — from the Latin for “chronic” or “long standing” — means habitual or firmly established.
Example (as used by Clayton Makepeace today): “There are pretty much only two kinds of prospects in a marketer’s universe: (1) casual copy scanners, and (2) inveterate readers.”
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