“My first ‘online business’ was in 1989, using bulletin boards. People consider me an ‘expert’ at online marketing now, but really it’s because I’ve made and learned from many, many mistakes along the way.

“If I’d only had and followed the advice in Changing the Channel all those years back it could have cut short my own and my clients’ paths to success, both online and offline. What Michael Masterson and MaryEllen Tribby have done in this incredible book is crystallize decades of classic marketing and online wisdom and experience into a practical, easy-to-repeat formula that anyone in business – from a small startup to a large corporation – can follow.

“I’m going to suggest to every businessperson and marketer I know that they must read and apply these timeless tips immediately. Applying the principles in the final chapter alone is enough to revolutionize any online business.”

David Cross

Senior Internet Consultant, Agora Inc.