How Your Competition Can Help Your Business

You should be making it a habit to study your competitors’ advertising promotions. If they’re direct marketers, get on their mailing lists. If they use other channels to market their products, keep track of what they’re doing with those media.

Why bother? Because by keeping an eye on your competition, you can improve your own marketing efforts.

Be especially on the alert for sales promotions that you see over and over again. If your competitor keeps running the same ad… you can be pretty sure it’s working (i.e., bringing in lots of money). That’s your cue to try something similar.

[Ed. Note: Paul Lawrence is an entrepreneur and business author who's started over a dozen profitable enterprises with under $100 in capital. For more information on his Street Smart Business Program, click here.
For 12 marketing methods that can help you reach your prospective customers exactly at the moment they want to buy, pick up a copy of the Amazon.com bestseller Changing the Channel: 12 Easy Ways to Make Millions for Your Business.]

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