How to Use YouTube to Dominate Google
Issue #2442
- WEALTHY: Should you get excited about the recent decline in oil? (Rick Pendergraft)
- HEALTHY: Joint-pain relief in an unusual package (Kelley Herring)
- WISE: Michael Caine on getting to the top
ALSO IN THIS ISSUE:
- Google’s favored child (Craig Ballantyne)
- Ways to add flair to your writing and speaking (Don Hauptman)
- It’s Good to Know… how to go straight to voicemail
- Add “lambent” to your vocabulary
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Government Intervention Has a Ripple Effect
Over the last month, the intertwined relationships of the markets have been wacky, to say the least. On July 15, the SEC announced its protection plan for Fannie Mae (FNM), Freddie Mac (FRE), and 17 banks and brokerage firms. This move totally disrupted the natural ebb and flow of the market.
Financial stocks bottomed (for now) on that date – which makes sense. But the next part doesn’t make sense. Oil peaked on July 15. What does the U.S. government bailing out financial institutions have to do with the oil market?
When the government stepped in to protect those financial stocks, the dollar rallied. Oil is traded in dollars. And much of the rise in oil over the last year can be attributed to the falling dollar. So the rally in the dollar that started on July 15 caused oil prices to drop.
All this being said, it looks like the dollar has too much resistance to get through in the near term. Plus, at this point, oil has too much support at $110 to blast right through that level. Look for a pullback in the dollar and a rally in oil over the coming months.
You shouldn’t get overly excited about this manufactured rally in financial stocks, or about the decline in oil. The downward trend for financial stocks is still in place, as is the upward trend for oil. The government may have reversed things for the short-term, but this could be a major opportunity for you to short financial stocks and buy energy stocks.
[Ed. Note: As investment analyst Rick Pendergraft suggests, this could be a great time to buy energy stocks. And Rick's colleague, ETR Investment Director Andrew Gordon, may have the perfect picks for you. In the coming years, energy companies will spend nearly $10 trillion (yes, trillion!) finding and extracting new sources of oil and gas. Andrew has uncovered two best-in-class drilling rig companies that will be on the receiving end of this tidal wave of cash. Learn more here.]
“When you reach the top, that’s when the climb begins.”
Michael Caine
How to Use YouTube to Dominate Google
Back in 2006, Google shocked the world by purchasing YouTube from a trio of Stanford graduates for over $1.4 billion. Fortunately for you, Google is a smart company and isn’t going to waste that investment.
As a result of this purchase, Google now gives YouTube videos a search engine ranking advantage. That means YouTube videos often come up on the front page of Google’s search results – even if the videos are much newer additions to the Internet than established Web pages featuring written content.
Thanks to Google’s self-interest in YouTube, here’s how your business can benefit by using videos as a promotional tool…
- Your videos will get a high ranking in Google’s search results – and, therefore, more views.
- You will get more traffic to your site.
- You will build more trust with your audience.
- You will add more people to your e-mail list.
- You will make more sales.
In December 2006, I started putting workout videos on YouTube. They’ve been watched 1.3 million times, getting an average of over 7,000 views every day.
If you type any of the following phrases into Google’s search box, a link to one of my videos comes up on page one, often in one of the top three spots:
- ab exercises
- back exercises
- butt exercises
- interval training
- circuit training
- 300 workout
You can get your videos up on YouTube and start getting traffic and sales from those videos immediately. Paul Lawrence has given you some excellent YouTube video tips in one of his articles for Early to Rise. But I have recently stumbled upon a few techniques that can help you get even more out of your YouTube videos.
So here’s how to dominate Google via YouTube. (But don’t tell anyone else!)
1. Film your video.
Create a 90-second (or shorter), content-rich video on a single topic. This is where I made a big mistake with my earliest videos. They were too long – and short videos get watched more frequently. Once your video is done, upload it to YouTube. (Just follow the instructions you get when you create your free account.)
2. Name the video with appropriate keywords.
This is very important. You must name your video based on the keywords you expect people to type in when looking for the information in your video. For example, when I wanted to get “found” for the search term “ab exercises,” I simply named my video “Ab Exercises.” (Note: Every word in your title has to be relevant. Don’t include the date or location of the video, unless they have something to do with the keywords you expect people to search.)
Doing this can put your video on page one of Google’s search results in only 24 hours, even if you are competing with popular articles that have been posted on the Internet for years. Remember, Google heavily favors the content on YouTube. (After all, it didn’t pay $1.4 billion for nothing.)
Okay, so now you’ve filmed a short, content-rich video, uploaded it to YouTube, and named it with the right keywords. This alone should get you a good ranking on Google. But there are ways to supercharge your search engine position…
3. Get incoming links to your video with appropriate anchor text.
Anchor text is simply the visible text on a hyperlink. (For example, the words “anchor text” in the previous sentence is anchor text itself. Click on it, and you’ll be hyperlinked to an article by Alexis Siemon.) On your website and/or blog, link back to your video using the keyword in your anchor text. Get other people with related blogs and websites to do the same.
For example, I posted a link to the ab exercises video on my blog, and used “Ab Exercises” as the anchor text. This is a clean alternative to displaying the long and messy YouTube link (which is http://ca.youtube.com/watch?v=CI66OJguLSI).
By doing this, and having other sites do the same, it “tells” Google that your video is relevant to that keyword phrase. And if you weren’t already right at the top of the Google rankings, this will remind Google to put you in the right spot, right away.
Here’s a real-world example of how I tested this technique in the summer of 2007.
On a Wednesday afternoon, I filmed a short walk-through of a friend’s gym in downtown Toronto. By Thursday, my assistant had edited the video and uploaded it to YouTube, naming it “Toronto Personal Trainer.” On Friday, I linked to it on my blog using the anchor text “Toronto Personal Trainer.” By Saturday afternoon, it was in the fourth position on page one of Google’s organic search listings for the highly competitive term “Toronto Personal Trainer.” Currently, the link is in the second position for that search term.
So now you’ve got yourself a top position on page one of Google for your search term. But how does this actually help you sell more products?
4. Get people from YouTube to your website.
If you get a lot of people to find your video through a Google search, you can get them to visit your website. You’re simply using YouTube as another form of lead generation.
Here’s how you maximize the number of people that visit your site after they watch your video:
- First, make sure to mention your website name (or business location) during the video.
- Second, put up a screenshot at the start and end of your video encouraging viewers to visit your site. (You may want to offer them something in exchange for visiting your site. For instance, I tell viewers of my videos to visit my website to get a free report.)
- Third, you can use a watermark (stamping the video with your website name) that shows throughout the entire video.
Until recently, I thought I was limited to the three options above. But then I stumbled on a way to get a direct link to my website without the video – and this method turned out to be a real success secret. In fact, it was so obvious, I’m a little embarrassed to say I wasted months not having a live link to my site. After all, people are lazy and, in most cases, aren’t going to bother typing your website name into their browser. But if you give them a live hyperlink to your site, they’ll click on it.
Here’s how you do that on YouTube…
In the “About This Video” section, post your website name (being sure to include http:// at the beginning of it). By doing this, you get a live link that allows viewers of your video to simply click a button on their mouse and get transferred to your website.
Once they’re there, your sales copy will persuade them to opt in to your newsletter or purchase your product. And it will be easier than it ever was before, because you will already have made a personal connection with them through your video.
[Ed. Note: Besides being a master Internet marketer, Craig Ballantyne is a world-renowned Certified Strength and Conditioning Specialist. Check out his Turbulence Training for Fat Loss system - and get a look at his marketing techniques - on his website.
And find more Internet marketing tactics that can make your online business grow - straight from experts who've tested their strategies in the real world - here.]
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Mussels for Your Joints
Achy joints? Eat more mussels!
Recent research shows that green-lipped mussels from New Zealand contain powerful anti-inflammatory compounds called glycosaminoglycans. These unique polysaccharides – a form of carbohydrate – act like glucosamine and chondroitin to help improve joint health.
In addition to the joint-soothing benefits green-lipped mussels may provide, they’re also an excellent source of vitamin B12, protein, and selenium. And because they’re grown sustainably under pristine conditions, you can enjoy them as often as you like without concern about contamination or damage to the environment.
[Ed. Note: Long before pharamaceutical companies started trying to make a buck, Mother Nature was serving up her own medications. Mussels are just one type of food that can help you feel better. For more on the foods you should be eating to feel healthier and live longer, sign up for ETR's natural health e-letter. Get your free subscription here.
And for an all-natural dessert that tastes devilishly delicious, try nutrition expert Kelley Herring's special chocolate cake. Find out how you can get a slice right here.]
The Language Perfectionist: Figures of Speech That Figure in Speech
By Don Hauptman
A star-studded film scheduled to open later this year is called Synecdoche, New York. The title is a pun on Schenectady. But what’s synecdoche? Pronounced “sih-NECK-duh-kee,” it’s a figure of speech in which a part is used to represent the whole, or vice versa. Examples: Workers described as “hands” (part for whole). “The U.S. Army announced…” (whole for part).
Literary and rhetorical devices have always fascinated me, partly because of their interesting names derived from Greek and Latin roots. We encounter and use them all the time, though usually without knowing what they’re called. Judiciously deployed, they can add panache to your presentations and written works.
Here are a few of my favorites:
anaphora (“uh-NAF-uh-ruh”) – The repetition of a word or phrase at the start of each successive sentence, clause, or paragraph. It’s a powerful technique used by public speakers. Consider Winston Churchill’s “We shall fight on the beaches, we shall fight on the landing grounds, we shall fight in the fields and in the streets, we shall fight in the hills; we shall never surrender… .”
litotes (“LIE-tuh-teez”) – The expression of an idea by negating its opposite. The device is often employed to convey understatement. Example: Exclaiming “Not bad!” about something you really like.
meiosis (“my-OH-sis”) – Also an understatement, but without the element of contradiction noted above. Examples: Describing a prominent author as a “scribbler” or your colleague’s excellent suggestion as “of some interest.”
paralipsis(“par-uh-LIP-sis”) – Denying what you’re saying or are about to say. This can be a mischievous or malevolent way to score a point against an opponent. “I wouldn’t call Mr. Jones a crook, but… .”
tmesis (“ta-MEE-sis”) – Slicing open a word in order to interpolate another word. Unfortunately, the most common and colorful examples cannot be quoted in this family e-zine. But a bowdlerized example illustrates the point: “Abso-bloody-lutely!”
If you’re hooked and want more, try Willard R. Espy’s delightful The Garden of Eloquence: A Rhetorical Bestiary (Dutton, 1983, and other editions), which defines scores of obscure terms, ranging from amphibologia to zeugma.
[Ed Note: For more than three decades, Don Hauptman was an award-winning independent direct-response copywriter and creative consultant. He is author of The Versatile Freelancer, an e-book forthcoming from AWAI that shows writers and other creative professionals how to diversify their careers into speaking, consulting, training, and critiquing.]
It’s Good to Know: You Can Go Straight to Voicemail
One result of having an Internet business is that you end up dealing with people all over the world. And that means trying to remember what time zone they’re in… or risk waking them up in the middle of their night when you call during your regular work hours. Now there’s a way to bypass ringing their phone. Slydial allows you to go straight to someone’s voicemail. This is also helpful if you need to leave a message for someone who, for one reason or another, can’t receive calls at that time.
The service is free… if, that is, you don’t mind listening to a short recorded advertisement first. If you’d rather not, it’s 15 cents per call. (Or you can subscribe to the service.) Simply dial 267-Slydial, and you will be prompted to enter the number you’re calling.
This feature is available for some cellphone users, but only within their own network.
(Source: Slydial.com)
== Highly Recommended ==
The Best Feeling in the World
Accomplishing a simple goal can have powerful, long-lasting results…
Once you finally learn to play the trumpet, or start a business, or get promoted to CEO, or get your pre-baby body back…
You’ll notice that people start treating you differently. They’ll respect you more. They’ll compliment you. They might even try to imitate your success.
And the way you’ll feel about yourself is unparalleled. You’ll have new confidence. New happiness. Some new stress, perhaps. But new pride in yourself and your abilities.
Achieving a goal you’ve had for years… There’s nothing quite like it.
It’s time for you to feel proud of yourself.
Word to the Wise: Lambent
“Lambent” (LAM-bunt) – from the Latin for “lick” – means brilliantly playful, dealing lightly and gracefully with a subject.
Example (as used by Mark Costello in a New York Times review of Alive in Necropolis by Doug Dorst): “Dorst knowingly evokes the Gatsbyite lambency of local yuppie culture.”
[Ed. Note: Become a more persuasive writer and speaker ... build your self-confidence and intellect ... increase your attractiveness to others ... just by spending 10 VERY enjoyable minutes a day with ETR's new Words to the Wise CD Library.]
Copyright ETR, LLC, 2008
Great issue! Brilliant marketing!
This issue is amazing! The article on how to use YouTube is worth millions… Thanks! ETR!