How to Triple Your Sales With an Overlooked, Under-Used Marketing Technique
Internet buyers LOVE discounts, yet most info marketers don’t use them nearly enough.
A case in point: On 4/9/09, we sent an e-mail to my list offering one of my e-books at the cover price of $79.
It generated 32 orders and $2,528 in revenues. Not great, not bad.
Last Thursday, we sent the identical e-mail to the same list. But we added a P.S. offering the book at $49 (a $30 savings) if they ordered by midnight Sunday. So far, we have sold 155 copies at $49 each, generating $7,625 in revenues, and orders are still coming in.
Does it bother me to let people have a $79 product for only $49? Of course not. What’s important is not profit per sale but profit per e-mail blast… which the discounting tactic will more than triple.
This works with products that have a large enough profit margin – and in the case of e-books, the margin is close to 100 percent.
[Ed. Note: Bob Bly is a freelance copywriter and the author of more than 70 books. To subscribe to his free e-zine, The Direct Response Letter, and claim your free gift worth $116, click here now.
When and how to discount is just one of the secrets Bob reveals in ETR's Internet Cash Generator program, the complete guide to jumpstarting your online business. Find out more about it here.]
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