How to Confuse an Internet Marketer With Just 2 Words
Archives: Marketing/Internet
Here’s an easy way to octuple your revenues: Collect your customers’ e-mail AND mailing addresses.
You’re already aware of just how important it is to collect your customers’ e-mail addresses. Once you have that valuable bit of info – and permission to e-mail to them – you can send useful advice, updates on your company, and sales letters for your products.
But why does Internet marketing expert David Cross recommend that online marketers get their customers’ postal addresses too?
“Businesses that have – and utilize – both their customers’ e-mail and regular postal addresses as part of their marketing efforts report remarkable results,” says David.
In fact, he says, revenues from those customers (with whom you communicate via both e-mail and snail mail) are between 8 and 12 times the revenues from customers with whom you communicate using only one of those channels.
So get out there and start grabbing e-mail AND postal addresses. Then make sure you communicate with your customers regularly using both.
[Ed. Note: The more marketing "channels" you use to communicate with your customers, the higher your chance of getting them to buy. To learn more about marketing with multiple channels, pick up a copy of the Amazon.com best-seller by Michael Masterson and MaryEllen Tribby - Changing the Channel: 12 Easy Ways to Make Millions for Your Business.]
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