How a Small Cafe Will Make an Extra $19,710 This Year
There’s a small cafe in Annapolis, Maryland. A great breakfast place.
And they will add nearly $20,000 to their sales this year by using one little trick: They make it extremely convenient for their customers to add a $3 item to their order.
Each morning, they turn a sack of oranges into 18 cups of fresh-squeezed orange juice. They fill clear plastic cups with the brightly colored juice. And the cups go into a tray of ice right next to the cash register.
They used to put the OJ out on the countertop — and they hardly sold any of it. But now, 18 people a day grab one of those cups. At $3 each, that’s $54 a day. Over a year, that adds up to $19,710 in extra sales. (And that’s on an item with a very high profit margin.)
Whether you’re running a neighborhood coffee shop or an online “store,” make it easy for your customers to grab a little something extra on the way out. Those little sales will add up to big numbers fast.
So simple yet so powerful. Indeed, simple it is, but we usually neglect to do the simple things. We prefer the complex. Such is our nature. And man has a nature.