Honda’s Failed Marketing Ploy

Honda finished engineering a musical road this month as part of an advertising campaign for the Civic. A quarter-mile stretch of road in northern LA plays “The Lone Ranger” theme every time someone drives over it.

But those who live near the road complain that it keeps them up at night. So, much to the relief of those folks, city officials plan to pave over it soon.

(Source: Associated Press)

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