Google Scholar – Another Research Resource
Whether you are writing advertising copy or editorial content for your website, interesting facts and statistics add credibility to your message. Often a plain old Google search or trip to the library – sifting through a glut of information – can eat up more time than you have.
Enter Google Scholar (scholar.google.com). It allows you to target your search to publications and journals produced by universities, trade groups, and professional societies. If research has been done on the subject, you will quickly find articles, studies, and/or peer-reviewed papers.
(Source: Google)
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