Give Yourself a Kick in the Pants
Archives: Daily Issues
Issue #2089
- WEALTHY: When oil has you pinching pennies… 3 ways to get the cash flowing (Rick Pendergraft)
- HEALTHY: The no-gym method of getting fit (Jessica Kurrle)
- WISE: Robert Ringer on motivation
ALSO IN THIS ISSUE:
- Why are you waiting for someone else to inspire you? (Michael Masterson)
- No, you don’t need your own e-mail newsletter (Paul Smithson)
- It’s Good to Know… about your chances of surviving a plane crash
- Add "limn" to your vocabulary
The Only Three Ways to Grow a Business
Did you know that there are only three ways to grow a business?
1. Increase the number of customers.
2. Increase the average transaction value.
3. Increase the frequency of repurchase.
Find a way to maximize each one, and your business will experience an astonishing rate of growth.
In his "9 Pillars of Business Growth" program, acclaimed consultant Jay Abraham outlines hundreds of proven, frequently unrecognized, and almost totally underutilized ways to grow these three key areas of your business. If you own a business (or would like to), be sure to take a look at Jay’s program.
- Patrick Coffey
The Slippery Slope of Oil
After catching a break with falling oil prices for the second half of 2006, consumers are once again being hit with higher oil prices. Oil – which dropped from almost $80 a barrel last summer to a more tolerable $52 a barrel in January – is now hovering around the $70-a-barrel mark.
Worse, it looks like oil is heading back to that $80 level. Though it has a way to go before it reaches the peaks we’ve seen before, it will probably continue its upward path for the next few months.
What to do? Obviously, you can save money by cutting back on using gas. But you can also make money on rising oil prices, and you don’t have to trade in the futures market to do it. There are several ETFs (exchange-traded funds) you can invest in that will rise as long as oil is rising:
- United States Oil Fund (USO) is a direct investment in oil. It holds futures contracts on oil, and moves up and down with the price of oil.
- Oil Services HOLDRs Trust (OIH) invests in the stocks of companies that service the oil industry. It follows the up and down movements of oil very closely.
- Energy Select Sector Spyder (XLE) invests in energy companies such as ExxonMobil and Chevron (the two largest holdings in the fund).
You can protect yourself from rising oil prices – and take some of the sting out of what you have to pay at the gas pump – by investing a portion of your portfolio in any of these three ETFs.
[Ed. Note: Rick Pendergraft is a market expert and two-time winner of the "Top Trader" award at Schaeffer's Investment Research. Frequently quoted in Reuters, Business Week, Forbes, USA Today, and The New York Times, Rick recently made his debut on Bloomberg television. Find out how he can help you make money - no matter what the market is doing - with ETR's investment service, The ETF Options Trader.]
"Motivation follows action."
Robert Ringer
Give Yourself a Kick in the Pants
I met Adela eight years ago, while she was attending her first AWAI copywriting bootcamp. (Like ETR’s Info-Marketing Bootcamp, the copywriting bootcamp is now held every fall in Delray Beach, FL.) She was an energetic, recently divorced, ambitious 36-year-old, bubbling with ideas. "This is the best conference I’ve ever been to," she told me at the end of the three-day program. "I can’t wait to get back home and get to work."
I was excited for her. If there was ever someone who seemed charged up and ready to go, it was Adela.
When I saw her at AWAI’s bootcamp the following year, I asked her how her copywriting career had been progressing. "Well, I got derailed," she admitted. First, there was her father’s death. That stopped her in her tracks. Then, she took a new job in another city. By the time she had adjusted to that, she figured she’d be better off not trying to catch up. "I came to bootcamp this year ready to start again," she said proudly. "And I’m sure I’ll succeed."
If attitude were all we needed to reach our goals, this woman was a future superstar. But attitude isn’t enough. So I encouraged her to invest in ETR’s goal-setting program.
"I can understand how emotionally devastating it must have been to lose your dad," I said. "And I know how unsettling a new job and a new location can be. But if you make this goal – becoming a copywriter – your primary goal right now and follow our goal-setting program, nothing will distract you. You will be able to deal with any interruptions in your life. (I didn’t think I had to mention that life is always full of interruptions.) But while doing so, you’ll keep making progress toward your primary goal."
She agreed to invest in the goal-setting program, and I didn’t see her for two years. When I saw her at AWAI’s bootcamp again and inquired about her progress, she was defensive. "I don’t have the luxury of being able to spend six hours a day practicing my copywriting skills," she told me. "I’ve got a full-time job, a charity I work for, friends, family…"
I didn’t want to tell her that virtually everyone I’ve ever mentored has been in exactly the same position – or worse. And I didn’t want to mention that when I was her age I held two full-time jobs and was married and had social obligations. What was the point in arguing with her anyway? She wasn’t going to change. At least I was not going to be able to talk her into it. Somewhere in the back of her mind, she’d decided that what she wanted to do was just what she was doing:
- Continuing with a life that she herself described as "unfulfilling"
- Investing a week and a couple of thousand dollars every year or so to come to a copywriting bootcamp and make herself feel better about her future
"I just need to be inspired to get motivated again," she told me.
"Well, I hope this bootcamp can do that for you," I said.
I suppose it’s okay to live your life this way. Who am I to tell this lady how to spend her time? Still, it makes me uncomfortable to see someone waste their opportunities.
Every year, because of the instruction and encouragement they receive at the AWAI copywriting bootcamps, dozens of people make the transition from employees to self-employed freelance writers. Many of them make the jump successfully after taking the basic copywriting program and even before finishing the Master’s program. There is nothing the folks at AWAI like better than to receive that handwritten note or e-mail telling them, "Wow! I just got my first professional job!" or "Guess what? My latest package became a control! I got paid $5,000 for a job that took me less than a week to finish!"
What makes the difference between those who succeed and those who don’t?
Here’s what I think: Successful "life changers" don’t wait for everything to be "right." They don’t wait for:
- their personal lives to sort themselves out
- or their work to settle down
- or the projects they are working on to be completed
- or the new additions to their houses to be finished
- or the problems with their in-laws to be resolved
Or… to be inspired.
Best-selling author Robert Ringer believes most successful people have this one trait in common: They don’t wait for motivation. They create motivation through action.
"If I had to wait for motivation to write," he says, "I never could have written all the books I’ve written." (He’s written about a half-dozen excellent personal-development books, including three best-sellers
"Like most writers, I spend many mornings staring at my computer, unmotivated and without any definite idea of what I’m going to write."
If he were in the habit of waiting for inspiration, he would spend too much time waiting, he says. What he does instead is "just start writing." It doesn’t matter whether his initial writing is any good. So long as he keeps at it for an hour or two, he knows that something good will come along. "Motivation follows action," he says.
Unless you have a goal, make achieving that goal a priority, and find a way to act on it every day, your chances of succeeding are very slim.
As you may know, I am in the middle of writing my next book, Ready… Fire… Aim. With all my other business responsibilities – not to mention the writing I do for ETR – I can come up with plenty of excuses every day to put off working on the book. If I sat around waiting for inspiration to hit before I typed out a chapter, I’d never get anything done. Instead, I do what Robert Ringer does. I just start writing.
Frank McKinney, a multimillionaire real estate developer, has made the same point in a different way: "You don’t need to wait until you are an expert to start making money in real estate. Get to know your local area by doing a little bit of work every day. Before you know it, you’ll have a good idea about what to buy and when to sell, and then you’ll be on your way to wealth and financial independence. But you have to start right away. Start immediately and then keep going. Do something every day, even if it’s only something that takes five or 10 minutes."
Whether you’re an aspiring copywriter like Adela (who, as far as I know, is still waiting to be inspired to transition from bootcamp attendee to full-fledged copywriter), a would-be entrepreneur, or a mountain-climber dying to tackle Mount Everest, get out there and do something – every day – to advance your goal.
Cross Training for Billionaires
What do Donald Bren, Steven Ross, Sam Zell, and George Akyros have in common? For starters they’re examples of the 33 billionaires on the most recent Forbes Richest 400 list who made their fortunes from real estate. For another, they’ve all made fortunes in more than one type of property investing. Find out how cross training in real estate-from commercial to apartments to flipping homes, tax liens and more-can help you achieve your wealth goals faster…
Reader Feedback: "I’m so glad I found you."
"ETR is chock full of sound advice. And it’s FREE for the taking. Thanks, ETR. I am so glad I found you."
- Terrell Garrett
Troy, IN
[Ed. Note: Want to see your name in print? Let us know how ETR or one of Michael Masterson's books has changed your life at ReaderFeedback@gmail.com. We may run your comments in an upcoming issue of Early to Rise or post them on the brand-new Michael Masterson website!]
ETR Insider Report: Update on Our Fitness and Weight-Loss Challenge
By Jessica Kurrle, ETR’s Marketing Associate
We’re about a third of the way through the 12-week fitness and weight-loss challenge I told you about in ETR #2068, so I thought it was time for me to give you an update.
As you may know, when beginning a strength-training routine, it’s normal to either gain weight or maintain your current weight for a few weeks before you drop any pounds. Despite that, I’ve lost almost 10 pounds, and have definitely gained stamina and strength.
The best part about our program is that we are not using a gym at all. Our workout consists of simple bodyweight exercises and calisthenics that we can do at home. Dr Sears, and Craig Ballantyne have written several times about how the kind of workout we’re doing is the best way to produce lean muscle mass and blast away the fat.
One exercise that Coach Yari recommends – and which I have found particularly helpful in toning my glutes (butt), hamstrings (back of leg), quadriceps (front of leg), and calf muscles – is squats. Squats – often called "the king of exercises" – use the large muscle groups in the legs and work with your own bodyweight and gravity to produce that magical burning sensation that tells you "It’s working!"
To perform a squat, stand with your feet about a hip-width apart and begin to lower your bottom as if you were sitting in a chair. Then stand up and repeat the motion. (Coach Yari has us do three sets of 20 repetitions of this exercise with a 15- to 20-second rest between sets.) When doing squats, it’s important to make sure that your knees do not jut out past your ankles (your legs should bend at a 90-degree angle). That puts too much pressure on your knees and can increase your risk of injury. If you’re more advanced in your fitness regimen or are looking for a more challenging workout, hold dumbbells in your hands while you do the movement.
As you can see, we at ETR are off to a great start with our fitness program. We’ll keep you posted about our progress … and let you know how you can join in.
[Ed. Note: If you live in the Florida area, or just want to learn more about Coach Yari's "Get Fit In 6" program, check out her website here.]
The Power of Other People’s E-Zines
You already know that creating an e-mail newsletter is a great way to continually put your products in front of people who are interested in what you have to offer. But you don’t necessarily need your own e-zine to sell to those customers. You can increase targeted traffic to your website by piggybacking onto someone else’s e-zine – either by buying ads or submitting articles.
Your first step is to identify e-zines that are somehow related to your product. If you sell nutritional supplements, for instance, you’d be looking for e-zines that focus on natural health.
But before paying for any advertisements in those e-zines, find out which ones will accept articles from you. Many online newsletters are happy to publish articles that will appeal to their readers – and, in exchange for the free content, they will allow you to include a link to your website at the end.
To increase the success of this strategy, make sure your articles are not just relevant but interesting, useful, and well-written. That will make it worthwhile for the newsletter to give you free access to its subscriber list. Plus, it will prove to those potential customers that you know what you’re talking about and have valuable information to share – which might push them to check out your site.
[Ed. Note: Online marketing expert Paul Smithson is the creator of the XSitePro website-building program. This week in Denver, Paul and ETR's team of Internet marketers will be teaching dozens of ETR readers how to build their own online businesses from scratch. If you couldn't make it to this conference, you can still learn how to start your own money-making Internet business at this fall's Info-Marketing Bootcamp. Get the details here.]
It’s Good to Know: Your Chances of Surviving a Plane Crash
Between 1983 and 2000, 568 planes crashed in the U.S. Of the 53,487 people on those planes, 51,207 (nearly 96 percent) survived.
(Source: BBC Horizon)
How I Went from Working in the Sub- Sub-Basement of a Bank in Minneapolis… to Living on a Small Island in Maine in the House of My Dreams!
Money in the bank, the house you’ve always wanted, and the freedom to enjoy it all. That is the “American Dream”!
Can you still achieve it?
Absolutely… The best way left for you to achieve that dream is by starting your own business.
But how do you get started? What do you do?
We hear questions like these daily. So here is what we did. We’ve done all the hard work for you.
We’ve researched hundreds of the best businesses out there and we report on only the best. The ones that make real money and are the easiest to start.
We’ve done all the hard work. All you have to do is connect the dots. Ask yourself what you like to do and how much money you want to make.
It couldn’t be any easier. Click here to read on…
- Patrick Coffey
Word to the Wise: Limn
To "limn" (LIHM) – from the Latin for "illuminate" – is to describe in words or depict in drawing or painting.
Example (as used in an Amazon.com review of Boyhood: Scenes from Provincial Life by J.M. Coetzee): "J. M. Coetzee limns the halting struggle toward maturity of a sensitive, bookish boy contemptuous of his weak father who yearns – and fears – to loosen a powerful attachment to his mother."
[Ed. Note: Become a more persuasive writer and speaker ... build your self-confidence and intellect ... increase your attractiveness to others ... just by spending 10 VERY enjoyable minutes a day with ETR's new Words to the Wise CD Library.]
Michael Masterson
Copyright ETR, LLC, 2007
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