Ghost Twittering

You can follow celebrities and politicians – Shaquille O’Neal, President Obama, 50 Cent, Britney Spears – through their postings on the Web 2.0 darling Twitter. But you might wonder how they fit making those postings into their busy schedules.

Well… turns out they may not be writing them at all. Enter ghost twitterers, the perfect solution for the rich and famous who want to take advantage of the marketing potential of Twitter but don’t want (or don’t have the time) to put in the actual work. These specialized ghostwriters, often part of the star’s entourage, use their client’s “voice” and keep fans stocked with updates throughout the day.

Where does the marketing part of this come in? With frequent special announcements about such things as movie, book, and album launches.

(Source: The New York Times)

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