Denny Hatch on Advertising

“Advertising is tough. Some copywriters spend days on a single headline, let alone body copy. Those not willing to put the time and effort into making a product or service come alive in the mind of the reader or viewer, who instead grasp at whatever unrelated bit of cleverness is rattling around their numb skulls at the time, are taking the easy way out.”

(Source: Targetmarketingmag.com)

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