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Will Newman



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5 Gateways Into Your Promotion

By Will Newman | Thu, Sep 3, 2009

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Most marketers look at a promotion with straight-line logic. They assume all prospects come into it through the headline. And they’re wrong. In fact, a well-planned, well-written promotion has five distinct ways to get prospects involved. These “gateways” are spread throughout the promotion. Each one is specifically designed to catch the interest of a different type [...]

Productivity Tip: 2 Free Online Calendars

By Will Newman | Tue, Mar 11, 2008

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If you do not have a computer-based calendar program (like Outlook, Entourage, or iCal) to manage your time, Google and Yahoo have free full-feature online calendars to fill that void.

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