5 Gateways Into Your Promotion
Most marketers look at a promotion with straight-line logic. They assume all prospects come into it through the headline. And they’re wrong. In fact, a well-planned, well-written promotion has five distinct ways to get prospects involved. These “gateways” are spread throughout the promotion. Each one is specifically designed to catch the interest of a different type [...]
By Will Newman | Thu, Sep 3, 2009
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