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Will Newman

Posts by Author

Will Newman

5 Gateways Into Your Promotion

By Will Newman | 09/3/2009

Most marketers look at a promotion with straight-line logic. They assume all prospects come into it through the headline. And they’re wrong. In fact, a well-planned, well-written promotion has five distinct ways to get prospects involved. These “gateways” are spread throughout the promotion. Each one is specifically designed to catch…

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