Read Suzanne Richardson's previous newsletter articles below:
As Groucho Marx said, “Outside of a dog, a book is a man’s best friend. Inside of a dog, it’s too dark to read.” It would appear that more Americans than ever agree with Marx, according to The New York Times, which recently revealed the results of a report from the National Endowment for the Arts.
By Suzanne Richardson | Fri, Jan 30, 2009
The Dow dropped below 8,000 points last week. 2.6 million Americans have lost their jobs - and since “Black Monday” this week, they stand to lose 50,000 more. Home foreclosures are reaching new heights.
By Suzanne Richardson | Wed, Jan 28, 2009
So make sure you test everything - your site, your products, your store - to make sure it works as it’s meant to. Better yet, have a friend, your spouse, and your grandma test things out for you. Get them to report back on what works, what doesn’t, what’s missing, and what’s superfluous. You’ll end up with a better product/site/whatever - and your customers will have a much better experience.
By Suzanne Richardson | Mon, Jan 26, 2009
Transforming yourself from a mediocre writer into a great writer may take time. But you can speed your progress just by following a few easy rules.
By Suzanne Richardson | Sat, Jan 24, 2009
If you’re in business, you’re always on the lookout for breakthrough ideas. Ideas for new products… Ideas for attracting new customers… Ideas for communicating more effectively with your existing customers…
By Suzanne Richardson | Wed, Jan 21, 2009
"I've recently noticed a little 'quirk' in your writing style," Charlie Byrne mentioned to me the other day. "It's a particular 'thing' you do a lot. Not necessarily bad, but now that I noticed it, I see it a lot!" My bad habit? Starting sentences with "And."
By Suzanne Richardson | Mon, Jan 19, 2009
The Secrets of Marketing in a Web 2.0 World,” announced the front page of The Wall Street Journal business section. Sounded promising, so I took a gander. What I found left me scratching my head:
By Suzanne Richardson | Sat, Jan 17, 2009
Last November found me sitting in beautiful Delray Beach, Florida. A warm wind was blowing, water was making gentle lapping sounds against the sides of the pool, fluffy clouds scudded across the sky. And there I was, scared out of my wits. I might as well have been standing on the edge of a 170-story building. I was shaking, my mouth was dry, and my mind was blank.
By Suzanne Richardson | Wed, Jan 14, 2009
Getting people’s attention is a big part of success in the business world. As Internet marketing expert Yanik Silver says, “If you want people to remember [you] and keep coming back again and again, [you have] to project a unique personality.”
By Suzanne Richardson | Mon, Jan 12, 2009
The sun was shining, the sky was blue. And the bare-chested young man walking down the street looked like he could have been on his way to the beach. Except… it was two days before Christmas in Northern Montana. Even worse, it was 17 degrees below zero.
By Suzanne Richardson | Mon, Feb 2, 2009
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