Read Suzanne Richardson's previous newsletter articles below:
"Dear ETR, I was wondering if you accept articles for your newsletter?" I get e-mails like this on a weekly basis. And I applaud the senders for their initiative. Since ETR has over 450,000 subscribers, it is a good marketing strategy to get your name and ideas - and a link to your website - into our newsletter.
By Suzanne Richardson | Sat, Apr 11, 2009
As an Internet marketer, your most important possession is your e-mail list - people who have given you permission to contact them.
By Suzanne Richardson | Wed, Apr 1, 2009
It’s not surprising that the economy is wreaking havoc on Americans’ health. Nearly 30 percent of Americans are losing sleep because of it. And - according to the findings of a landmark Gallup poll - Americans’ stress levels soared in 2008 and continue to rise in 2009.
By Suzanne Richardson | Tue, Mar 10, 2009
ETR TV will bring you expert advice on breakthrough marketing techniques from MaryEllen Tribby… proven business-building strategies from Michael Masterson… techniques for writing strong sales copy from Charlie Byrne… steps for increasing your website traffic from Edwin Huertas… and more.
By Suzanne Richardson | Fri, Mar 6, 2009
Roy Flora, Group President of Microtel Inns & Suites, over-delivers by randomly giving away free stays at his hotels. Better yet, he encourages staff members to do the same. It’s one reason that Microtel has ranked at the top of the J.D. Power & Associates North America hotel guest satisfaction survey seven years in a row.
By Suzanne Richardson | Tue, Feb 24, 2009
You see, an existing customer - someone who’s already pulled the trigger and made a purchase - is much more valuable to you than a no-name prospect. As marketing expert Clayton Makepeace says, “Making secondary sales to existing customers is one of the cheapest and lowest risk actions a company can take. Response on promotions sent to existing customers is usually six to eight times higher (sometimes more) than promotions sent to cold prospects. Average sale is substantially higher, too - sometimes as much as two to three times higher.”
By Suzanne Richardson | Thu, Feb 19, 2009
Commenting on articles is a great way to congratulate an author on a great article… to point out any objections you have… to interact with other ETR readers… and to let us know which articles are most useful to you.
By Suzanne Richardson | Mon, Feb 9, 2009
Video games are big business. When a Sony Playstation comes out… when the Nintendo Wii was finally released… every time a new version of Halo hits the market… Video gaming makes national news.
By Suzanne Richardson | Thu, Feb 5, 2009
For nearly three decades, Ernie Bjorkman was an anchorman for a Denver TV station. Then one day last month, after signing a yearlong contract, he was let go.
By Suzanne Richardson | Tue, Feb 3, 2009
The most common cause of failure, says Michael Masterson, is procrastination. The thief of dreams. You’re a procrastinator if you have ever said something like…
By Suzanne Richardson | Wed, Apr 15, 2009
1 Comment