Read Peter Fogel's previous newsletter articles below:
As a copywriter, one of the nuggets of wisdom I’ve gotten from Michael Masterson is to be as specific as possible in regards to my targeted prospects’ wants, needs, and desires. The same holds true when giving a speech (or seminar). One of the ways to make yourself a more in demand speaker (and command higher [...]
By Peter Fogel | Thu, Dec 10, 2009
I couldn’t believe I was going to open my presentation with that joke. Me, of all people! Yet, there I was. With my heart pounding in anticipation… I was about to bound onto the platform and speak in front of over 250 people…
By Peter Fogel | Wed, Nov 4, 2009
I have an entrepreneur friend who is an engaging speaker. He always gets high marks on audience evaluations. On stage, he comes off as quite confident. Watching him, you’d think he was loaded with self-esteem. In fact, the opposite is true. And at a recent presentation, he let his audience in on this personality [...]
By Peter Fogel | Fri, Jul 18, 2008
You've got a major client presentation next week, and you're nervous. You're prepared, you've got your speech down pat... and you know it could mean a big order for your company's products if you pull it off. But if you think your presentation will be over as soon as you've stopped talking, you're wrong.
By Peter Fogel | Wed, Jul 2, 2008
Adding a Q&A session to any presentation is usually a good idea. But your audience won't always be as cooperative as you'd like them to be. Here are two situations you might encounter - and how to handle them.
By Peter Fogel | Fri, Jun 20, 2008
Why do so many speakers lean on the lectern while giving a speech or PowerPoint presentation?
By Peter Fogel | Mon, May 19, 2008
If you've been following Michael Masterson's tips on marketing/copywriting, you know this "law": To boost sales, you should make specific claims for your product.
By Peter Fogel | Tue, May 4, 2010
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