Read Perry Marshall's previous newsletter articles below:
Your existing customers are the number one asset you have. Here’s a story about a company that never figured that out: my first Internet service provider. An Internet Business Tale of Woe The Internet service provider I had for my website did a very nice job of Web hosting for a long time. I never had to [...]
By Perry Marshall | Mon, Sep 20, 2010
Before I tell you what every marketer and product developer should learn from a successful stereo speaker manufacturer, you need to know why you should listen to me in the first place.
By Perry Marshall | Wed, Sep 8, 2010
Recently, I consulted with a student who had invested heavily in a business that was making money but involved dealing with seedy individuals.
By Perry Marshall | Wed, May 26, 2010
Quick... What business is McDonald's in? Burgers, right? It says so right on their sign. Bazillions served every day. BUZZZZZ... Sorry. No prize for you. Thank you for playing. McD's is REALLY in the business of selling...
By Perry Marshall | Fri, Dec 4, 2009
One of the greatest mistakes companies make is developing products based on a “great idea.” My friend and fellow consultant Rob Olic used to be Marketing Director for Small Business Development at the Wharton School. Every week, entrepreneurs would tell him, “Man, my company developed this exciting new product that’s so good, [...]
By Perry Marshall | Thu, Nov 11, 2010
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