Paul Lawrence is an entrepreneur who has made his living starting and running a series of profitable businesses. One day while cleaning his mother's pool for a few extra bucks, it dawned on Paul that he could perhaps start his own pool cleaning business. He carefully employed all the marketing techniques that he had learned in school and designed his first flyer. Immediately the business took off and within a week, Paul had his own little business. He quickly expanded, hired employees and then eventually sold it some relatives who made well over $250,000 in the next year before they eventually sold it for a six figure profit.
After finishing college, Paul did a brief stint in a management program for a national rental company, but he quickly realized that he was much happier running his own show. Paul left the rental company and launched one of the most financially successful independent ballroom dance instruction companies in the state of Florida where he received quite a bit of media attention for his revolutionary business practices that included front page features in the Life Style section of the Sun Sentinel, features in the Miami Herald, Boca News, Center Stage Entertainment and many others. With that business running profitably, Paul started several other businesses either individually or as partnerships that included a million dollar video production company, a mortgage brokerage, a home maintenance business, several mail order companies, a business consulting service among others.
With a love of movies, Paul began to work at breaking into Hollywood as a screenwriter where he's beaten the odds by becoming a produced writer. He is a credited writer for the film CRUEL WORLD, starring Jaime Presley and Eddie Furlong and has signed a development deal for a national television series with one of the world's largest producers of television and films among his half a dozen sales and options of movie scripts he wrote. Paul is the creator of the Quick & Easy Microbusiness program.
Read Paul Lawrence's previous newsletter articles below:
In this tough economy, you might be thinking that it’s impossible to find the capital to start a small business. If you’re hoping to get a business loan from a bank, you’re probably right. But if you’re thinking of getting money from a private investor, nothing is further from the truth.
By Paul Lawrence | Fri, Feb 20, 2009
The letter was from the publisher of a magazine where I’d just placed an ad for an instructional ballroom dance video I’d produced. He informed me that he was pulling my ad. Why? After watching the video, he felt that the quality wasn’t good enough for his subscribers.
By Paul Lawrence | Sat, Feb 7, 2009
Let’s say you come across a great product that you think will be a big seller. You could obtain the rights to market that product - and then license those rights to an experienced marketing company.
By Paul Lawrence | Thu, Jan 29, 2009
In this troubled economy, almost everyone can use the security that a side business can bring. I’ve been involved in a low-capital side business for years, and it has been a steady source of additional income for me. It’s something you, too, should consider getting into. I’m talking about the event promotion business.
By Paul Lawrence | Mon, Jan 19, 2009
Now, there’s a very easy way to get your online newsletter started. Yahoo has a component called “group publishing” that allows you to start your own e-list and publish to that list whenever you want. For free. It’s so user-friendly that even someone with very little technical knowledge (like me) can set it up without any assistance. All you do is go to Yahoo and click on the “groups” link. It’s self-explanatory from there.
By Paul Lawrence | Thu, Jan 15, 2009
I’m an entrepreneur, and I’ve been involved in at least a dozen profitable enterprises over the years. But the business I’ve been in for the last five years is by far the best. Let me give you an idea of just how powerful this business is. After the costs of creating and selling my products, I am still able to bring in a 95 percent profit. What’s more, this business has proven to be successful… even in a struggling economy. (In 2008, though the economy was crumbling, mine continued to bring in about $12,000 a month.)
By Paul Lawrence | Tue, Jan 6, 2009
Whether it's speaking to a group of peers at a company meeting, a group of potential clients, or a group of seminar attendees who are there to hear you share your knowledge, being a good public speaker can really pay off.
By Paul Lawrence | Wed, Dec 31, 2008
I’m going to share with you a success strategy that can do more to help your career than just about anything else. And most people are doing the exact opposite. What most people do is identify their weaknesses and then put a great deal of work into improving themselves in those areas. But as John C. Maxwell points out in his book Talent Is Never Enough, you will have a much better chance of rapidly advancing in business if you focus on your strengths.
By Paul Lawrence | Sat, Dec 27, 2008
When I was getting ready to promote the 2008 International Sketch Comedy Competition, I needed a celebrity host. I’d been producing this event for several years - but this time, I intended to market a video of it. And I knew that if I wanted to have a chance of doing that successfully, I needed a “name.”
By Paul Lawrence | Wed, Dec 17, 2008
I had some good news yesterday. The latest product I licensed to a marketing company has brought in about $250,000… so far. So from this one product alone, I will be receiving a royalty that will net me at least a $25,000 profit for the year, although it will probably be more.
By Paul Lawrence | Tue, Feb 24, 2009
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