Fear and Greed: Two Overrated Emotions
Way back when I was learning how to write advertising copy, it was commonly believed that the way to get high response rates was to appeal to our prospects' greed and fears.
Michael Masterson has developed a loyal following through his writings in Early to Rise , an e-newsletter published by Agora, Inc. that mentors more than 450,000 success-oriented individuals to help them achieve their financial goals.
Masterson has been making money for himself and others for almost four decades. At one time or another,Michael Masterson (a pen name used by this ultra-successful businessman)has consulted for and advised multi-million dollar companies that wereboth public/private, onshore/overseas, local/international, service-/product-oriented, retail/wholesale/direct mail, and even profit/not-for-profit.
Masterson is the author of several Wall Street Journal, New York Times and Amazon.com best sellers, including Ready, Fire, Aim: Zero to $100 Million in No Time Flat, Seven Years to Seven Figures: The Fast Track Plan to Becoming a Millionaire; Automatic Wealth: The Six Steps to Financial Independence; Automatic Wealth for Grads… and Anyone Else Just Starting Out; Power and Persuasion: How to Command Success in Business and Your Personal Life (all published by John Wiley & Sons); and Confessions of a Self-Made Millionaire and Changing the Channel: 12 Easy Ways to Make Millions for Your Business (with MaryEllen Tribby).
Read Michael Masterson's previous newsletter articles below:
Way back when I was learning how to write advertising copy, it was commonly believed that the way to get high response rates was to appeal to our prospects' greed and fears.
By Michael Masterson | Sat, Sep 18, 2010
Like most people, I began to think about retiring at about the same time as I started a family. I was relatively young -- 29 at the time -- and my expenses were increasing quickly. However, my income was increasing slowly, which is typical of most salaried jobs.
By Michael Masterson | Sat, Sep 11, 2010
It's been said that if you want friends to help you in the bad times, you have to help them in the good times.
By Michael Masterson | Sat, Sep 4, 2010
In a typical bull market, half the gains are made during the last 10% of its duration. At least, that's something I read recently. And, if true, it's a remarkable fact. It means in a 10-year uptrend, you would make half your profits in the first nine years and the other half in the last year.
By Michael Masterson | Sat, Aug 28, 2010
Just about every adult I know is concerned about the economy.
By Michael Masterson | Sat, Aug 21, 2010
Adela was an energetic, recently divorced 36-year-old, bubbling with ideas. She had come to ETR's Info-Marketing Bootcamp to start her life anew. The goal she had in mind was to become a freelance copywriter -- and she told me she had already ordered AWAI's copywriting program.
By Michael Masterson | Sat, Aug 14, 2010
Last night I watched Michael Moore's documentary Capitalism: A Love Story. As always with his films, I found it to be entertaining propaganda.
By Michael Masterson | Fri, Aug 6, 2010
When I was first getting into the business of selling educational programs, a famous zero-down real estate guru asked me, "Do you know the thing people who take my courses want most?"
By Michael Masterson | Sat, Jul 31, 2010
I was once characterized by a book reviewer as a "motivational writer." Apparently he felt that this moniker debased me. It didn't.
By Michael Masterson | Sat, Jul 24, 2010
The most important thing I ever learned about staying healthy came to me late in life. It wasn't a formula or a therapy. It wasn't even advice in the formal sense of the word. The most profound lesson I ever learned came to me after years and years of reading about the human body and how it works. It came to me after consulting with some of the best doctors in the business, including Dr. Robert Atkins and, more recently, Dr. Al Sears.
By Michael Masterson | Sat, Sep 25, 2010
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