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Judith Strauss




Read Judith Strauss's previous newsletter articles below:


The Relationship Between Height and Success

By Judith Strauss | Mon, Aug 18, 2008

2 Comments

Study after study has indicated that taller people are more successful in life. But before you use your lower-than-average height as an excuse for not becoming a superstar, consider this…

Testing, Testing…

By Judith Strauss | Wed, Aug 6, 2008

0 Comments

You've got a great idea for a new product. And you've been reading ETR long enough to know that before you can even consider using that product to launch a business, you have to find out if people will buy it. One of our recommendations has been to try it out at a street fair.

It’s Good to Know: Urge Surfing

By Judith Strauss | Fri, Jul 18, 2008

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"Urge surfing" is a technique developed by psychologist Alan Marlatt to prevent recovering addicts from relapsing. It's based on the idea that cravings come in waves, growing stronger and more powerful before cresting and then disappearing. Patients are taught to ride out the wave with a combination of meditation and focused breathing.

Saving Your Life – One Mouthful at a Time

By Judith Strauss | Tue, Jul 8, 2008

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According to a study by the U.S. Department of Agriculture, 96.4 billion pounds of food ended up in the garbage in this country in 1995. That was 27 percent of the food available for consumption in restaurants, markets, and American homes. One pound per day for every man, woman, and child. A new study is [...]

Simplify Your Life: Order Out of Chaos

By Judith Strauss | Wed, Jun 25, 2008

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You build a pile of rocks, and it collapses because it was a bit unbalanced. The way the rocks end up on the ground may appear to be random. But a mathematician would tell you there's an underlying natural order at work here - something that can be replicated, and explained, by "chaos theory."

Living Rich the Wrong Way: Nate’s Dream House on Oprah

By Judith Strauss | Thu, Jun 12, 2008

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I recently watched a disturbingly warm and fuzzy Oprah show. One of Oprah's cohorts, Nate Berkus, had been directed to take a schlocky tract house in Seattle and turn it into a "dream home" for an admittedly lovely family. Were they deserving of such largess? I don't know. I'm guessing Habitat for Humanity chooses the recipients of their good works without so much concern about how camera-friendly they might be.

Living Rich: Cheap Thrills

By Judith Strauss | Thu, Jun 5, 2008

1 Comment

Airport security wasn't always as tight as it is today - and that extended to the airlines' VIP lounges. When I was a senior in high school, a small group of us discovered Delta's Crown Room at O'Hare Airport. And every now and then, we would smile our way in to enjoy a free night out. Comfy chairs. Snacks and drinks. A big-screen (for the time) TV. And excellent people-watching opportunities.

Living Rich: Drawing on Your Inner Resources

By Judith Strauss | Tue, May 27, 2008

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Being totally self-reliant, able to fend for yourself - it's an appealing idea, one that's been romanticized in literature and the movies.

Let’s Talk About…Talking

By Judith Strauss | Tue, May 20, 2008

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I picked up the phone and Miss Blake, the school nurse, was on the line. “Mrs. Strauss,” she said, “I’m sorry to have to tell you this, but your daughter fell on the playground and hit her head.” “Where is she? Is she in your office? Should I come and get her?” “Oh, no. Oh, no. I’m [...]

Something for Nothing

By Judith Strauss | Tue, May 13, 2008

0 Comments

Can you afford to give away something for nothing to attract new customers? Not only can you... you should.

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