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Read Jason Holland's previous newsletter articles below:

When Being Assertive Goes Too Far

Wednesday, February 4th, 2009

Assertiveness is vital to being successful – not just in business but in life.

Confidently asking for what you want, holding others accountable when things go wrong, and not allowing yourself to be talked into making bad decisions are just a few examples of how being assertive can help you get things done.

But, as Michael Masterson points out, there’s a big difference between being assertive – being what Michael calls a “pusher” – and being a bully.

“A pusher,” says Michael, “is someone who does everything he can to get you to do things you might not want to do but know that you should do. When and if the pusher pushes you into doing such things, you feel good about yourself and grateful to him. A pusher – however pushy – has your interests at heart. A bully thinks of nothing but his own.”

You want to be a pusher.

Let’s say you have a big sales promotion due in two days, and you find out that one of your co-workers has convinced the graphics department to put your project on the back burner and work on his instead.

You have a right to be angry. But instead of screaming and yelling about it, you should call your co-worker and the designers together and explain why your project has priority. (”It was on the schedule first, and my two-day deadline is more urgent than Marty’s four-day deadline.”) Don’t leave until all parties understand and agree. And make it clear that you don’t want to see this happen again.

Here are some techniques you can use to be expertly assertive in almost any situation you’ll encounter at work… or in your personal life:

  • Always speak in a civil manner.
  • Be specific when asking for deadlines or clarification.
  • Be clear when voicing your opinion, and be prepared to explain your reasoning.
  • Don’t do anything you don’t agree with just to avoid conflict.
  • Disagree with ideas or suggestions, not people. Don’t make it personal.

(Source: Inc.com)

[Ed. Note: Assertiveness is just one way to thrive in the workplace. For more techniques that can help you achieve all your business - and life - goals, check out success mentor Bob Cox's Total Success Achievement Program.]

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Is Your Marketing Plan All About Fun?

Monday, February 2nd, 2009

You (and your team) have looked at your products and have developed a plan for getting those products in front of your target market.

Part of that plan might include creative tasks like coming up with innovative copy approaches or design layouts. But don’t let the “fun” stuff take precedence over the plan’s real purpose: profit!

According to Inc., here are some of the nuts and bolts that should be the foundation of every marketing plan.

1. A specific target market for each product. “Men” is too general. “Baby boomer men” is still too general. “Baby boomer men with back problems” might still be too general. “Baby boomer men with a certain type of back problem” is just right.

2. An anticipated return on investment. If you don’t know how much money you need to make from a marketing effort (a print ad, for example) for it to be worth your while… you’re just wasting money.

3. A way to test until you find the best copy and offer. Campaigns are never set in stone. Tweaking and fine-tuning (even wholesale overhauling) is necessary until you find the right mix. This goes hand in hand with the next essential component of a marketing plan…

4. A way to track and monitor all your marketing efforts. Without this feedback, you won’t know what’s working and what isn’t. That’s why Michael Masterson and MaryEllen Tribby almost always recommend direct-response marketing. As they say in their book Changing the Channel:

“Your online [direct-response] marketing efforts can offer you almost immediate feedback. And if you’ve done your testing properly, you can roll out instantly with your winner, while continuing to test different elements that can bring in more bottom-line dollars.”

5. A goof-proof system for accepting orders. If a customer tries to buy and your online order form doesn’t work – or the customer service rep who takes incoming calls can’t answer his questions – you’ve just lost a sale. If it happens enough, you’re going to be out of business.

[Ed. Note: A comprehensive marketing plan is only one part of a business's overall growth strategy. You can find dozens of great ideas in Michael Masterson and MaryEllen Tribby's Amazon.com bestseller, Changing the Channel: 12 Easy Ways to Make Millions for Your Business.]

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Moneysaving Tip: Is Your Utility Bill “Estimated” or “Actual”?

Friday, January 30th, 2009

Take a close look at your last water and electric bills. Are the meter readings on these bills “estimated” or “actual.” If a meter reader can’t (or won’t) read your meter, standard practice is for the utility company to use an estimated reading (based on your past usage). Many companies just don’t have the manpower to read every single meter out there every month, although they are required to do so at least once or twice a year.

Sounds reasonable until you realize that this practice could result in two problems that could cost you money. For one, your actual usage could be much lower than the estimate, so you’re stuck paying much higher bills. On the flipside, you could have been paying much less than you’re supposed to, which is okay until an actual reading is taken and your bill jumps drastically.

Check your utility bills every month. If a meter reading is estimated, call the company and ask for an actual reading immediately. If the meter is behind a locked gate or in a basement, make sure you are there to give access.

(Source: Consumerist)

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Employee Review Do’s and Don’ts

Wednesday, January 28th, 2009

Finding superstar employees is tough… and when you do find them, you don’t want to lose them. Here’s one way to keep your superstars – and potential superstars – happy: Tell them how they are doing.

And I mean with much more than an occasional pat on the back and hearty “Good job!”

If you want your employees (and your company) to grow, you can help them excel by scheduling formal yearly performance reviews. You sit down with each employee, and take a comprehensive look at all the work they have done over the past year. You discuss how their skills have progressed, their biggest successes, where they need improvement, and their goals for the coming year.

  • Salespeople, for example, should know how much revenue they should bring in for the year – including weekly and monthly sales goals.
  • Supervisors should come out of the review with ways they could improve their interactions with employees. For instance, how they could have handled Johnny’s in-office temper tantrum or how they could have resolved the conflict between Anne and Gina.
  • Tech people should be acknowledged for pushing through that big system upgrade, and then be given specific details about how the process needs to be streamlined in the next year.

This is exactly what MaryEllen Tribby does at Early to Rise. And every employee leaves their meeting with a good idea of where he stands and where he is going in the year ahead.

It takes time to thoroughly go over each employee’s track record, and it can be tough to highlight failings. But it’s important to give your people regular feedback.

You put a lot of effort into finding great people to work for you. If you intend to keep them, they need to know what they are doing well and what specifically they need to improve. If they feel like they are working in a vacuum – that whether they do a good job or not doesn’t matter – they’re likely to find an employer who will communicate with them.

So don’t wait until the last minute, and don’t send your performance reviews by e-mail with “ratings” and minimal comments. Get detailed. Keep notes on your employees throughout the year. Do the reviews in person, and make them complete.

[Ed. Note: For more great strategies for maintaining good relationships with employees (and how to find the best ones in the first place), check out Michael Masterson's New York Times and Wall Street Journal bestseller Ready, Fire, Aim: Zero to $100 Million in No Time Flat.]

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Travel Tip: New Rules for Travelers to the U.S.

Monday, January 26th, 2009

If you are a non-U.S. citizen traveling to the United States for business or pleasure (maybe for an upcoming Early to Rise conference), be advised that the rules have changed. The Department of Homeland Security now requires all visitors from the 38 countries that do not require visas (including the United Kingdom, France, and Japan) to obtain authorization at least 72 hours before they travel.

You submit your application for the Electronic System for Travel Authorization (ESTA) online. The system then checks your information against law enforcement databases to determine whether you are a threat to the U.S. According to government sources, 99.6 percent of applications are approved, most of them within seconds.
For more information, go to esta.cbp.dhs.gov.

(Source: Consumerist and Department of Homeland Security)

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Scammed by Text Message

Saturday, January 24th, 2009

By now you should be well aware of e-mail scams: authentic-looking messages “from” your bank or credit card company that are actually from scammers “phishing” for your personal information. But now scammers have gone mobile. They are sending similar messages to cellphones via text messaging.

So keep an eye out for “alerts” from banks or credit card companies – even if they look official – urging you to call a number or text back personal information. Instead, call the financial institution directly through its official phone number (found on your statement, card, or the company website) to find out if there really is a problem with your account.

A good rule of thumb: Never, ever give out PIN numbers, bank account details, or Social Security numbers over the phone (or through a text message) to sources you don’t know. That goes for e-mail, too.

(Source: Consumerist)

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Why You Should You Take the Family on Your Next Business Trip

Thursday, January 22nd, 2009

If your job or business requires you to travel frequently to meet with clients, attend conferences and seminars, or consult with business partners… it could be affecting your home life.

One way to tip your work/home balance back the other way is to bring your family with you on the road.

This is not a good idea if you’re going to be working 18-hour days. But if your schedule allows for free time, you may be able to play with the kids before you head out in the morning, have dinner with your spouse, and enjoy watching a movie together in the hotel room in the evening. You could even tack on an extra day or two at the end of the trip for sightseeing or to visit nearby attractions.

If appropriate, you might even let your spouse or an older child tag along to a meeting or business dinner. Showing this “other” side of you can be a great way to form closer relationships with colleagues and clients.

Taking your family on some of your business trips not only allows you to spend more time with them, it has an added bonus: They get to see (and understand) what you do for a living. Having them “on your team” makes it more likely that they’ll support your work, and will make it easier when you have to go on future business trips without them.

[Ed. Note: If spending more time with your family and less time at work is your goal, you probably need to radically increase your income. You can learn dozens of ways to break free of the corporate rat race and control your own financial future at the upcoming Early to Rise Profits in Paradise wealth-building summit in Orlando. Find out more here.]

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Are You Asking Enough Questions?

Friday, January 16th, 2009

How do you find out what you need to know? By asking questions, of course.

But in a business environment, that simple practice all too often goes out the window.

Whether you’re intimidated by your boss, afraid to look dumb in front of a coworker, or embarrassed by your lack of knowledge, not asking questions can have serious consequences: failed plans, miscommunication, and stalled innovation.

Suppose, for example, you get assigned a new project by your superior. What you shouldn’t do: Spend three days trying to figure out what she meant by “Look at the 2005 results” when you have no idea what happened in 2005. What you should do: Go back down to her office the next day with a specific list of items you need clarified.

Or imagine you receive an e-mail with an attachment you can’t download. What you shouldn’t do: Spend hours trying to figure out the problem on your own. What you should do: Consult the IT department or ask the person to send you the file in another format.

I’m not advocating that you ask people in your company to hold your hand 24/7. You do have to figure things out on your own and do your own research. But don’t assume you know everything. And don’t be afraid to ask questions – “big picture” or very specific – when you know you don’t understand.

[Ed. Note: Have you ever been in a situation where you should have asked more questions, but didn't... and suffered the consequences? Let us know right here.]

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What a Theme Park Can Teach You about Business

Tuesday, January 13th, 2009

Say what you will about theme parks. (Too expensive! Too cheesy and artificial!) But at least some of them get one thing right: They bend over backward to make the customer experience as good as it can possibly be. Take, for example, a few conveniences for visitors with young children that I noticed on a recent trip to an unnamed park in Orlando. (Funny … I never even saw these things until I had a little one of my own.)

  • Baby care stations with private rooms for nursing mothers, diaper-changing tables, and comfy couches for quick naps for fussy kids.
  • Special seating in the back at shows for parents with infants sleeping in strollers.
  • A variety of play areas for every age group from infant onward.

Sure, you could make do with changing a diaper in a regular, crowded bathroom. Or have one parent wait outside a ride while the other takes the older kids through. But it wouldn’t be pleasant, and it would probably make parents think twice about a return trip until the kids are much older.

And that’s a lesson you can apply to your own business. Find out your customers’ special needs and figure out if you are addressing them.

Are you making it difficult for them to order? (Maybe some customers don’t feel comfortable giving credit card info over the Internet.) Could your products be tweaked and made easier to use – making them more appealing to a larger portion of your target market? Are your marketing messages filled with too much jargon – so much that your prospects don’t understand?

The questions you pose about your own business might be different. And your list should be much longer. But by taking a critical look at it in this way, you could recapture millions in lost revenue.

[Ed. Note: Your business may be stalling these days. But it doesn't have to. Simply shift your thinking - and you could launch your business to the next level of profits and success. Get your blueprint for success in the Internet Age right here.]

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Quick Productivity Tip: The Shy Person’s Guide to Locking Out Time-Wasters

Friday, January 9th, 2009

Office chit-chat can provide a much-needed break during a long workday. But if you’re not careful, it can bring your productivity to a grinding halt. Before you know it, instead of finishing important projects, you’re politely listening to a half-hour tale every Monday morning about Bob-in-Accounting’s weekend adventures.

The best way to kick these time-wasters out of your life is to be direct: Tell them to stop. But if you’re shy or just don’t want to be that assertive, try this: Put on headphones – but don’t turn on any music. Idle chatterers will stop calling to you across the office, and they won’t stop by your desk anymore. Because the music is not on, you can still hear the important messages that come your way.

(Source: Lifehacker)

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Spying on Your Competitors

Tuesday, December 30th, 2008

No matter what product or service you sell, your competitors are selling something similar. To make sure your offer – and every aspect of your customers’ experience – stands out from the pack… you should find out what they are up to.

Your first step is to collect your competitors’ marketing materials. Find their print ads, call their 800 numbers, look at their websites, sign up for their newsletters, and read the sales letters they are going to start sending you. Among other things, you’re looking for the quality of their copy, layout, format, benefits, offers, and pricing.

Then start buying their products. Keep track of any problems that crop up with your orders, how long it takes for your products to arrive, and how these companies follow up with you.

Compare what you learn about the way your competitors operate to what you are doing… and use that information to make your own efforts better.

[Ed. Note: Competitive intelligence is a great way to get a leg up on your competitors and improve your business. Another way is to make formal goal setting part of your everyday routine. For a step-by-step guide (and year-long support) to achieving all your business – and personal – goals in the new year, join Early to Rise’s Total Success Achievement Program 2009. Find out more about how this program can help you here.

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The Perfect No-Hassle and Useful Holiday Gift

Thursday, December 25th, 2008

It’s Christmas… and time has run out.

Did you forget a gift for Uncle Fred? Did you miss the shipping deadline to reach your cousin overseas? Do you just want to give a little something extra to someone who’s been there for you in 2008?

Well, here’s a GREAT really last-minute holiday gift – Early to Rise!

Just scroll to the top of any ETR issue on our website, look for the Forward to a Friend “winged box,” and click on it. Almost instantly, your friend, loved one, co-worker, or all three (you can send ETR to four people at a time) will receive an invitation to sign up for ETR and see that day’s issue.”

How good would you feel if the issue you send helps Aunt Edie lose 25 pounds? Or helps your cousin Bill recover the money he’s lost in the market this year? Or helps your little brother pay off his student loans with his own Internet business? You can do it right now – with just the click of your mouse.

Early to Rise. It’s the gift that keeps on giving!

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Do You Leave Your Customers Scratching Their Heads?

Thursday, December 4th, 2008

“Well, her pH looks good, and so does the CBC. But I’m worried about the electrolytes. You see here? They’re at 300. But there’s no reason she can’t go home. Just have her drink some Gatorade.”

And with that, the doctor left the exam room. (To be honest, the above is not a direct quote. I really don’t know what the hell the doctor said.)

A midnight run to the ER with my grandmother. And neither she nor I had any idea what had caused her dizzy spell.

Doctors are known for their inability to explain to patients, in laymen’s terms, what’s going on. And they’re not alone. In the business world, many companies sabotage customer relationships and lose sales because they use in-house shorthand, jargon, and corporate-speak.

I have never returned to the department store, for example, where an employee repeatedly (and with contempt) asked me for the “skew” of an item I wanted to special order. (Turned out he was saying “SKU,” short for stock-keeping unit, which is a way to track inventory.)

And my wife was driven to the point of exhaustion by a phone company customer service rep who said she couldn’t answer any questions until she had a “CIN.” Turns out this “customer identification number” (not to be confused with the account number), is printed in microscopic type on the monthly bill.

There are countless examples. And because employees are accustomed to talking like this within the company, many don’t realize when they are using language that is incomprehensible to people in the outside world… including their customers.

The last thing you want is to make your customers feel like outsiders. So check your customer service and marketing messages with an objective eye. Are you communicating with your customers using terms and phrases they don’t understand? When discussing technical issues, are you breaking them down and making them easy to digest?

If you’re not communicating with your customers on their level… you’re losing sales.

[Ed. Note: Ever run into corporate jargon? Let us know your worst experience right here.]

 

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How to Avoid a Common Holiday Scam

Tuesday, December 2nd, 2008

“I bought some Girl Scout cookies last night,” Suzanne told me the other day. “And,” she added proudly, “I donated a box of cookies to the troops.”

“What troops?” I asked. “Did they tell you which branch of the military they would be sending the cookies to?”

“No…” she trailed off. “Come to think of it, the sign was really vague. Who knows? Maybe they put the cookies I ‘donated’ back on the table once I left!”

Did Suzanne get scammed? I hope not. The holidays are a time of giving – and not just to family and friends. Charitable organizations of all kinds receive a flood of donations at this time of year.

Unfortunately, scam artists take advantage of this situation to pose as charities… and then take the money and run. So before you write that check or pull out your credit card…

  • Don’t pay bills or invoices you receive in the mail from charities you’ve never talked to.
  • Ask for a copy of the charity’s financial report and a list of its activities.
  • Find out how much of your donation will go to programs… and how much will go to “operating costs.”
  • Pay close attention to the name of the charity. Often, scammers will use a name that’s very similar to the name of a reputable one.
  • Never give cash (except to Salvation Army bell ringers). Always make your check payable to the organization – not an individual.
  • Be wary of “emergency” appeals that insist they need the money right away.
  • Never give out your credit card number or bank information over the phone.

For a list of reputable charities and information on their activities, check out these websites: www.charitynavigator.org, www.give.org, and www.guidestar.org.

(Source: Arizona Daily Star and Consumerist)

 

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Your One-Stop Shop for Vintage Designer Clothing… and Vegan Organic Food?

Tuesday, November 25th, 2008

A new business recently opened a few blocks from the Early to Rise offices. But it seems to have an identity crisis.

The small shop has perplexed potential customers by offering not just vintage designer threads, but also vegan organic food. And they proudly proclaim this dual identity on their front window sign.

Now I happen to like both vintage clothes and vegan food. But is it just me or would most people looking for a dairy-free lunch not go to a store that sells meals side by side with used clothing? And wouldn’t someone shopping for a vintage Chanel dress prefer not to be browsing around people munching on lentil loaf?

I doubt this shop will survive. They haven’t focused on one type of product and one marketing message. This violates one of Michael Masterson’s principle rules: The Power of One.

This rule is usually applied to promotional copy. (Great advertisements, Michael keeps reminding us, emphasize one good idea, stir one core emotion, tell one captivating story, and direct the prospect to one inevitable response.) But it can be applied to businesses as well.

So this shop should choose to sell one product line or the other. They are just too unrelated for the owners to be able to do both of them well. Besides, customers don’t know what is going on when they walk past the place. Is it a clothing shop or a restaurant? And confused customers don’t walk in. They move on.

[Ed. Note: Are you confusing your prospective customers with mixed marketing messages? To hone your marketing skills, focus your marketing goals, and learn some profit-boosting new strategies, pick up a copy of Michael Masterson and MaryEllen Tribby's Amazon.com best-seller, Changing the Channel: 12 Easy Ways to Make Millions for Your Business.]

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10 Little Things I Love About Thanksgiving

Friday, November 21st, 2008

1. Watching B- and C-level pop stars doing a terrible job of lip syncing from tacky-fantastic parade floats in the Macy’s Thanksgiving Day Parade. Bonus points if they are “playing” an unplugged electric guitar.

2. Another thing about the Thanksgiving parade, which happens only when the weather is extremely cold in New York… watching the “girls” in skimpy costumes shiver while I bask in the mild Florida winter.

3. Pretending to like football so I can fit in with my extended family… and then dropping the facade halfway through and playing video games with the kids instead.

4. No plain old pumpkin pie in my house. My wife and I love coming up with new twists on the old favorite. Last year it was a pumpkin trifle, the year before it was pumpkin maple walnut cheesecake, and this year we’re going to try pumpkin gingersnap tiramisu.

5. Taking a nap after dinner… and I don’t blame the tryptophan. I just always eat too much!

6. Trying to convince my wife not to go shopping the next day. She’s not one for standing in line at Best Buy at 2:00 a.m., but I really can’t see the point of facing the crowds at any time on Black Friday.

7. Heading to the movie theater in the evening. My brother-in-law is a theater manager – so we get in free!

8. Sometimes we just skip the big meal and use the time off to take a short vacation. Let me tell you, turkey (or jerk chicken, as the case may be) tastes just as good on the beach in Jamaica.

9. The dark meat. Most people seem to prefer white… so more for me – including leftovers.

10. Putting together a perfect music mix for dinner. I usually throw together some old school jazz, 70’s soul, acoustic rock, and world music.

[Ed. Note: What is your #1 favorite thing about Thanksgiving? Let us know right here.]

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How Much Is a College Degree Worth?

Tuesday, November 11th, 2008

Yes – you can make it big without a formal education. But some companies require a college degree before they’ll even consider a candidate for a job. So it’s logical to assume that if you encourage your kids to get a master’s degree or Ph.D., it will help them make more money. However, depending on the field they intend to go into, it may not make sense.

Census Bureau figures confirm that the average holder of a bachelor’s degree in liberal arts or social science, for example, makes just as much (and sometimes more) than a master’s degree holder. That’s an investment of an extra two or three years and thousands of dollars that won’t return any financial payback. People who plan to go into one of those programs should do it for the love of knowledge – not the love of money.

The best advice you can give your kids might be to stick to the educational path that Michael Masterson advocates: “Get your bachelor’s degree in liberal arts, because that is the best way to achieve the basic skills – reading well, writing well, speaking well, and thinking well.”

(Source: MSN Money Central)

[Ed. Note: Education IS important. One of the best ways to educate yourself about business is to pick up ETR's Information Marketing Bootcamp DVD Library. Bootcamp attendee Sharon O'Day said about last year's conference, "It's like getting a master's degree in how to build a business on the Internet!" You'll be learning insider secrets from some of the word's top Internet marketers - secrets that could make you $1 million or more in 2009. Order your DVD Library today - it won't be available after Saturday.]

 

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Where Are the Superstar Employees Hiding?

Friday, November 7th, 2008

Your business is growing rapidly. But you have trouble keeping up with ever-increasing orders, customer service is suffering… and you feel overwhelmed.

Your one-man shop has to make some hires. But take on the wrong people and things could get even worse.

Michael Masterson says forget the typical help wanted ads. Instead, try a superstar search on steroids.

As Michael said in Ready, Fire, Aim: “If you want to enjoy the financial and personal benefits of being surrounded with great employees, you have to be willing to devote some serious time and attention to finding them.”

Use your copywriting skills to write a persuasive, much lengthier ad. Focus on benefits to the employee. Instead of asking for a resume, ask for a two-page letter describing why they should get the job. That will tell you more.

Then spend the money to place the ad in local and industry publications. Just like any other direct-response ad, you might have to test different ad locations, publications, and/or copy. But in the end, you will get better candidates. And anybody you interview will be very qualified, making hiring the right people that much easier.

[Ed. Note: Finding a superstar is one of the best possible ways to jumpstart your business growth. Discover more keys to skyrocketing your business to success in Michael Masterson's best-selling book Ready, Fire, Aim: Zero to $100 Million in No Time Flat.]

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When Ads Are Used for More than Advertising

Tuesday, October 28th, 2008

Pay-per-click (PPC) ads are a cheap, easy, and effective way to advertise your business online. You can set up a Google AdWords account and have a campaign up and running in 15 minutes.

But as I learned from Changing the Channel: 12 Easy Ways to Make Millions for Your Business, these three-line ads (which appear at the top and to the right of Google’s search results) can also be used to “market test” the effectiveness of almost anything.

Products, product names, prices, copy, websites, offers – all can be tested with PPC.

For example, you can test two different headlines for a promotion for an upcoming conference. You just insert each in a separate PPC ad. The ads will appear when users type in the appropriate keyword in Google. (In this example, it could be “Internet conference.”) The headline that is clicked the most is the “winner.”

You’ve let the market decide which headline you will use when you roll out the promotion. And you can make a reasonable assumption that it will attract the most buyers.

As I said, PPC can be used to test almost anything. In fact, the title for the book, Changing the Channel, was determined through PPC testing. Michael Masterson and MaryEllen Tribby, the authors, came up with three titles, had ETR’s search engine marketing team put together an AdWords campaign, and let the market decide which title to use.

[Ed. Note: Pick up Changing the Channel, flip to any page, and you'll find at least one useful tool you can apply to your business or the business you work for. Michael Masterson and MaryEllen Tribby have jam-packed this book full of their best and most powerful marketing advice. Learn more about the massive profit-producing power you can discover inside right here.]

 

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The Dangers of Online Diagnosis

Saturday, October 25th, 2008

Was it anthrax poisoning? Or lymphoma?

Those were the two possible diagnoses WebMD spat out when a sick friend of mine typed her symptoms into the site’s database.

Luckily, she had an appointment with a live doctor the next day.

The doctor diagnosed her with a severe case of strep throat or tonsillitis. Not nearly as life-threatening as anthrax poisoning or lymphoma, and completely treatable.

At least three-quarters of all Internet users do health research online, according to a recent article in The New York Times. And one in nine high-speed-connection users do health research on a given day.

Problem is, sites like WebMD offer the potential for misdiagnosis.

Some medical conditions have similar symptoms – and wildly different treatments. Confuse strep throat and the benign scratchy throat you get with a cold, and you could end up with rheumatic fever. On the other hand, a misdiagnosis could cause you to panic needlessly. (And who wouldn’t freak out just a little at the thought of having anthrax poisoning?)

We’ve written in ETR about “cyberchondriacs” – chronic worriers who self-diagnose online. Yet with 75 percent of Internet users visiting these sites, it is important to keep in mind some guidelines for using them responsibly.

Dr. James LaValle, founder of the LaValle Metabolic Institute, has this advice for ETR readers:

“While online searching to figure out what illness you may have can help you to better understand a condition or symptoms that you are experiencing, there is no substitute for getting checked out by your physician in person. Many times people come into our Institute worried that they have a dreaded illness based on their Web searching, and honestly the majority of the time they have come up with the absolute worse case scenario. So gain access to reputable information, and consult your healthcare provider before you go into a full-blown panic.”

[Ed. Note: Dr. James B. LaValle, RPh, ND, CCN, is a nationally recognized expert on natural therapies. In fact, in 1998 he was named one of the "50 Most Influential Druggists" by American Druggist for his work in natural medicine. Learn how his understanding of natural medicine and the human body can change your health - and your life.] 

 

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Are You Unintentionally Advertising for the Other Guy?

Monday, October 20th, 2008

“What are you doing for lunch today?” I asked Jessica Kurrle, ETR’s Marketing Director.

“Hmm… I definitely want a sub. I’ve had this sub song stuck in my head all morning. You know, the one that goes: ‘5… 5 dollar… 5 dollar foot-long.’”

“Oh,” I said “The Subway song.”

“Is that what it’s for? I didn’t remember that it was for Subway, just the song. I can’t get it out of my head. And it’s making me crave a sub sandwich.”

Jessica is always thinking like a marketer. After a second’s reflection, she commented: “That’s not very good marketing, actually. They did a good job coming up with a catchy tune and lyrics – but they didn’t clearly connect that to their particular brand. It’s like they’re advertising for subs in general, not Subway.”

No matter what product you’re marketing, keep this in mind. As Jessica says, “Make sure you market for the brand and not just the product.”

For example, a great commercial pointing out the benefits of a trampoline exercise would boost all trampoline sales. But if you own Joe’s Trampolines and you’re paying for that commercial, you want to stress that only Joe’s Trampolines have the highest-grade elastic material, with the right amount of buoyancy to give you the optimum workout.

[Ed. Note: When you market your product, you want people to think of you... not someone else! You can get specific, easy-to-follow advice on how to make your advertising sell with Eugene Schwartz's Breakthrough Advertising. The strategies you'll find inside have made billions over the years. Find out how much they can help you.]

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The Chocolate Prescription

Wednesday, October 15th, 2008

I was surprised to see Charlie Byrne, Associate Publisher of Early to Rise, emerge from the lunch room with a large chocolate bar.

Charlie runs marathons and is in the peak of health. I’d never seen him touch junk food before. Even when someone brings in a box of doughnuts or tempting homemade brownies, he politely says no. So what gives?

I had to ask. “Taking a break from healthy food today, Charlie?”

“Actually, no” he replied. What he told me next warmed my chocolate-loving heart. “I’m eating this chocolate to lower my blood pressure.”.

Yes, as ETR’s health experts have said time and again, it’s true – eating chocolate has many health benefits. It can help prevent cancer, lower your risk of heart disease, and improve brain function.

Of course you should always use moderation. And some kinds of chocolate are better than others. For instance, dark chocolate is better for you than milk or white chocolate because it is high in antioxidants. Plus, as Charlie explained, many dark chocolate bars contain very little sugar. And, he told me, “The really dark chocolate bars are so strong, you only need a small bite to get your ‘chocolate fix.’”

A recent article in Consumer Reports can point you to the healthiest chocolate options around. Judging each “contestant” based on flavor and amount of polyphenols (the antioxidant found in dark chocolate), they gave Cacao Reserve Extra Dark with Cacao Nibs (by Hershey) the highest rating, while Lindt’s Excellence Extra Fine Dark (Charlie’s pick) and Chocolove’s Organic Dark also received high marks.

But, according to the article, CocoaVia’s Original, Ghirardelli’s Intense Dark Twilight Delight, and Newman’s Own Organics Sweet Dark chocolate aren’t worth breaking your diet over.

[Ed. Note: Even your favorite foods - like chocolate - can be good for you. To find out which foods are healthy and which ones you should avoid, as well as to get all the latest breakthroughs in the health industry, sign up for ETR's cutting-edge, bi-weekly newsletter. It's free, and the information and advice it contains could literally save your life.]


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But Wikipedia Said So

Monday, October 6th, 2008

We’ve written in ETR many times about the dangers of relying on websites when doing research. As a sports reporter from the UK tabloid The Daily Mirror recently found out, Wikipedia is one you really have to watch out for. 

The reporter wrote that fans of the Cypriot football (that’s soccer for you Yanks) team AC Omonia were known as “the Zany Ones.” And he referred to their habit of wearing “hats made from shoes.” But turns out this “background research” was drawn directly from the team’s Wikipedia entry… which had been updated by an Internet prankster.

At least the reporter didn’t totally embarrass himself. Here are a few of the Wikipedia “facts” he left out of his article: The fans’ theme song is about a little potato, and they “keep their season tickets in the oven for safekeeping.” 

The Web is a great tool for research. But don’t take any one website as gospel. Make sure you get confirmation from other sources.

[Ed. Note: The Internet makes it easy to find what you're looking for. But it's also easier than ever to make mistakes. The best way to make sure you're working with information that's both useful and truthful? Base it on personal experience. At ETR's 2008 Info Marketing Bootcamp, our expert panel will be revealing the most profitable, most effective methods they've used to create a combined $1 billion in revenues. All of their recommendations are based on what's worked for them. Reserve your seat now.]

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A Message From Someone Who Cares

Wednesday, October 1st, 2008

“We care about you and are concerned that you may have been impacted by the recent weather. If we can be of any help, please call.”

A bit dry, but still a comforting message. Especially for a Floridian in the midst of an active hurricane season. 

Was it from Chuck and Stacey, my friends from college? My aunt and uncle up in Cincinnati? The local Red Cross? 

No. It was my credit card company rushing to my side in my supposed hour of need. The message popped up when I was paying my bill online. 

Curious, I called in. And found out that if I lived in a hurricane-affected area (not yet, knock on wood), I was eligible to pay my bill late this month. And, by the way, I could also defer it for several months. For a small fee, of course. 

That’s some stylish marketing. The way the message is written pre-qualifies anybody who calls in. It’s a great way to present a service the company’s customers might need.

You may think it’s a little too smooth. But nobody is naive enough to think their credit card company is going to be 100 percent charitable. They know what they’re getting into when they call.

Look at your business. How are you framing your marketing? Do you ever “help” your customers? Provide them with free valuable information or services in addition to selling them something?

The companies that strive to make their customers’ lives better will be the ones that prosper in the long run.

[Ed. Note: You can provide valuable, useful services and products to your customers AND make a sizable profit. In fact, packing your wares with quality and value is the best way to get them to sell like hotcakes. For dozens of other powerful techniques that can help you grow your business, come to ETR's 2008 Info Marketing Bootcamp. Our panel of experts will be revealing 12 proven methods you can use to add millions to your bottom line. Put yourself on the path to $1.2 million in 2009...]

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Can Your Employees Make Things Right for Unhappy Customers?

Tuesday, September 16th, 2008

On a recent trip to Chicago, our hotel suite was a mess.

The door between the living/kitchen area and bedroom was missing. The curtain didn’t cover the entire window, making it impossible to escape from the glaring mid-afternoon sun. And, as if that wasn’t enough, there was a raucous bachelor party going on next door – in the middle of the day.

Under the circumstances, we couldn’t imagine putting our two-year-old down for a nap. So we called the front desk. They apologized and switched our room. They even sent a maintenance guy to our new room to make sure everything was in order.

I know, I know. You’ve heard it all before. What the hotel did was standard practice. But what the maintenance guy did before he left was an example of excellent customer service.

He promised us two free movies (at $10 a pop) for our trouble. We figured the front desk would give us a hard time about this during check out. But, sure enough, all we had to do was mention “Ron,” and the charges were removed immediately.

The hotel’s management had given a lowly maintenance guy (and presumably other employees) the authority to dish out “comps” without checking in with a higher-up. They trusted their employees to take care of customer complaints appropriately.

What’s the lesson here? Giving your employees the authority to appease dissatisfied customers – within limits, of course – is a smart way to handle complaints quickly and with minimum fuss.

[Ed. Note: Customer service is one thing you need to think long and hard about when you begin a business. One thing you DON'T have to think twice about is getting that business started. Learn how to do it - and make $1.2 million or more in 2009 - at ETR's 2008 Info Marketing Bootcamp.]

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You Determine Your Income

Friday, September 5th, 2008

Do you think you’re making enough money? About half of American employees believe they are underpaid, according to a recent survey done by Salary.com. Yet the same survey found that only 22 percent really were underpaid as compared to industry standards.

Although your salary may be “fair” in terms of the national average for others doing similar jobs, I’m guessing it’s still not as high as you would like. Fortunately, you can boost your earnings by taking a few simple steps.

Step one is to convince your boss that you deserve a big, fat raise. And the way to do that is by turning yourself into an invaluable worker.

Consider this section from Michael Masterson’s hit book Automatic Wealth for Grads… and Anyone Else Just Starting Out:

  • An ordinary worker works the way most workers do.
  • An extraordinary worker does substantially more than the average worker.
  • An invaluable worker makes such a significant contribution to the company that losing him or her would be considered a major financial misfortune.

How do you become an invaluable worker?

Start by developing a skill that directly affects your company’s bottom line: sales, marketing, product development, or profit management. And while you’re working on mastering that skill, prove yourself to be an exemplary employee. That means coming in early and staying late. Asking to take on extra duties, responsibilities, and projects. And generally exhibiting a can-do attitude. Your boss is sure to appreciate your efforts – and will reward you in your pay envelope.

So, if you want to make more money, that’s the first step.

The second step is to start your own business. And the smart way to do it is with Michael Masterson’s “chicken entrepreneurship” approach. In other words, instead of quitting your job, get a second stream of income going in your spare time. If your business idea is a hit, you can enjoy a double salary or quit your nine-to-five and become a 24/7 entrepreneur. If your business idea is a miss, you’ve still got your steady job to fall back on.

[Ed. Note: The easiest way to become a chicken entrepreneur is to start an Internet business in a field you know. In fact, you could be making between $100,000 and $1.2 million in one year with your own online business. Learn how here.]

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Shooting Yourself in the Foot in Business

Tuesday, August 26th, 2008

Charlie Byrne, ETR’s Associate Publisher, walked past my desk shaking his head.

“Did you see the latest letter sent to Michael Masterson?” he asked. “It’s another reader asking how they can ‘protect’ their business idea from being ripped off.”

I hadn’t read that particular letter, but I was familiar with the subject. Readers, as well as customers who attend our conferences, ask Michael and other ETR experts this type of thing all the time: How can they patent their invention (which is “going to change the world as we know it”), copyright their e-book, password-protect their website, trademark their business name, and so on.

The problem is that most of these people haven’t yet created any products, are still building their website, have no idea who their target market is, haven’t written any marketing copy… well, you get the idea. They are worried about protecting a business that doesn’t exist.

As Michael, MaryEllen Tribby, and Charlie have pointed out time and again, they should be focusing on building their business Ready, Fire, Aim style. They should develop a product and a marketing plan, and then test it in the marketplace to find out if they can sell it. If they try to shield themselves with passwords and copyrights first – well, odds are their business will fail before the first customer even finds them.

[Ed. Note: If you're spending time worrying about copyright infringement and patents and trademarks, you're worrying about the wrong things. Finding out if you can get a foothold in the market is much more important. Learn how you can get your business up and running in 5 days - with help from our team of experienced business-builders - right here.]

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Living Rich: The Staycation

Tuesday, August 12th, 2008

A good vacation can recharge your batteries, and make you more effective and productive when you return to work. But there’s no reason to take a fancy trip that will cost a fortune. For a fraction of what a Mediterranean cruise or even a family road trip to Disney World would cost, there are hundreds of ways to relax and broaden your mind right in your own backyard.

“Staycationers” explore their own city, visiting tourist sites that they rarely see. Meanwhile, they stay at home instead of in a hotel, enjoying cookouts with friends and spending time with their kids.

Taking a staycation here in South Florida – where thousands of people come to vacation – is especially easy for me and my family. When the weather cools in the fall, we have a full week planned. We’ll be hitting up local attractions – Butterfly World, botanical gardens in Miami (my wife is into gardening), art museums up and down the coast – and, of course, lounging on the beach.

But you can plan a staycation no matter where you live. It’s a great way to rest and relax – without breaking the bank.

[Ed. Note: What better way to spend your vacation than learning how to make money? ETR's business-building experts can give you step-by-step instructions for building a fully functioning Internet business from the ground up. Learn how you can come back from your vacation with income for life right here.]

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Living Rich: Music to Move Your Mind and Body

Wednesday, July 9th, 2008

One of the best ways to live like a billionaire for a fraction of the cost is by exposing yourself to the best music from around the globe. Music has the potential to transport you to another time and place, whether you’re a working class hero or a billionaire.

And even if you don’t consider yourself a fan of so-called "world music," I encourage you to check out the following styles. Whether a reinvention of a Western genre or wholly original, each is exotic and soulful in its own way.

Afrobeat

Elements of jazz, funk, and indigenous African rhythms and harmonies. Repetitive, improvisational, high energy. Percussion, horns, bass, guitar, keyboards, chanting, and politically charged lyrics.

That is afrobeat.

Any discussion of afrobeat is useless without mention of Fela Kuti, the Nigerian musician and political activist who coined the term and was its originator. Influenced by existing African music genres and Western styles like jazz and funk (including James Brown), this veteran musician and maverick started performing what he called afrobeat in the 1960s. Fela’s son, Femi, has taken on the afrobeat mantle and is currently recording and touring. New York-based Antibalas Afrobeat Orchestra is another modern-day practitioner of afrobeat.

Asian Underground

The term Asian Underground has come to represent a style of music made by British Asians (of Indian, Pakistani, and Bangladeshi descent) that combines traditional music from their homelands with modern electronic dance music elements, as well as hip hop, rock, pop, and other genres. Many traditional instruments – including the sitar, sarod, sarangi, and tabla – are featured.

Talvin Singh, a studio producer and DJ who has studied the tablas, has been considered a main force in this movement since the beginning. Other notable names in Asian Underground include Karsh Kale, State of Bengal, Tabla Beat Science, and Asian Dub Foundation.

Fado

Sometimes called the Portuguese blues, fado is a soulful, sad, and hauntingly beautiful genre that originated in the streets of working class Lisbon nearly two centuries ago.

Traces of flamenco, as well as musical traditions from Brazil and possibly African slave rhythms can be heard in fado.

Accompanied by a teardrop-bodied 12-string Portuguese guitar and a classical guitar, the fadista (male or female singer) performs solo. Modern interpreters of fado have been known to stray from this formula, adding more instrumentation – percussion, violins, and even full orchestras. Check out Carlos do Carmo for an old school touch, or Mariza and Madredeus for more modern takes.

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Living Rich: 5 Classic Jazz Albums

Tuesday, June 17th, 2008

It doesn’t matter if you’re a millionaire, a billionaire, or barely scraping by – everyone can listen to the exact same music. Audiophiles might disagree and swear that thousands of dollars’ worth of equipment is necessary for true enjoyment. Still, anyone can buy a CD (or MP3 online) and be affected by a piece of music in the same way.

Jazz has a powerful transformative quality. It may not get the headlines or have the Top 40 success of pop, rock, hip hop, and R & B, but that’s the point. This is not throwaway music that will be forgotten in a month. Jazz songs and albums are created with passion by musicians who have dedicated their lives to their craft. It’s for the ages.

There is a lot of good jazz coming out these days. But right now, I want to introduce you to five classics of the genre.

You’ve no doubt heard the most popular track from this album, "Take Five." It’s a mainstay of movie, TV, and commercial scores. This album is also known for its use of time signatures (in simple terms, the beat) not usually used in jazz.

This classic disc has been cited as the best jazz album ever by many critics. Davis assembled a group of session musicians for the project. And with almost no rehearsal, they started recording with just brief instructions on what scales and melodies to use as the basis for improvisation.

Many critics consider this album to be heavily influenced by Mingus’s love of early jazz innovators like Jelly Roll Morton, Duke Ellington, and Lester Young. It has been included in the Library of Congress’s recorded music collection.

Coleman was a pioneer of "free jazz," an avant-garde style that split the jazz community in the late 1950s. This album introduced Coleman’s unusual style to a wide audience. Some critics found his work to be almost unlistenable, while others considered it to be groundbreaking.

  • Stan Getz and Joao Gilberto’s Getz/Gilberto (featuring Antonio Carlos Jobim)  

Yes, this album features the track "The Girl from Ipanema." But, blending jazz and Brazilian bossa nova, it is full of less-well-known gems too.

Listening to the above classics will give you a basis to appreciate all the jazz you’ll ever hear. And you’ll get a feel for how they have influenced musicians in every genre.

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