Howie Jacobson is the author of the bestselling book AdWords for Dummies. As marketer Ken McCarthy said, "You couldn't have put your hands on information like this for less than $5,000."
Howie will show you - with amazing ease and insight - how to play Google like a violin, turning the sweet sound of clicks into clink. He has the brilliant ability to take a complete beginner and in almost no time flat, have them generating EXTREME amounts of traffic through Google AdWords - widely acknowledged as one of the Internet's quickest and easiest ways to make money (IF you know how to do it right).
Howie's marketing genius has made him the man other experts turn to when they need advice for quickly growing their - or a client's - business. But whether you're expert or beginner, you get everything in "plain English" that will keep you on the edge of your seat as you hear one money-making secret after another. Take a look at Howie's Pay Per Profits Advanced Insider Secrets.
Read Howie Jacobson's previous newsletter articles below:
Find a problem. Solve it. And charge people for the solution. If you’re wondering why your online business isn’t doing better, put it through this three-part marketing audit. • Have you found a problem? A problem that matters to people? To enough people?
By Howie Jacobson | Fri, Apr 17, 2009
Google doesn’t like twins much. That is to say, Google penalizes Web pages that it deems to be near-exact copies of existing Web pages. It won’t let them appear in search results.
By Howie Jacobson | Tue, Mar 24, 2009
One nice thing about a business website is how easy it is to change. So when I change - when I grow as a person, lose some fears, embrace new beliefs, etc. - I want to make sure that the website where I sell my services represents my current reality. Not just the details, but the heart of my business. I don’t want to broadcast an outdated message and attract clients who won’t be in sync with me.
By Howie Jacobson | Fri, Oct 3, 2008
Minimum Cost Per Click (CPC) is one of the crucial metrics you should know when you begin a Google AdWords campaign. Each time a potential customer clicks on your AdWords ad, you pony up some cash to Google. How much you are required to pay for a single click on a keyword can determine whether you can afford to advertise using that keyword. If you can get your average CPC lower than that of your competitors, you have a small advantage that you can easily turn into market domination.
By Howie Jacobson | Wed, Sep 17, 2008
My wife keeps bees. She can sit in front of her hives for hours, just watching their dangerous little tushies waggling back and forth in front of the entrances. I sometimes sit next to her in the early evening and watch too - for as long as I can. To me, it’s all the same thing: The bees fly in. The bees fly out. A couple of bees are walking around in circles. Okay, I get it. Now can we throw a Frisbee?
By Howie Jacobson | Thu, Sep 11, 2008
Yesterday morning, my seven-year-old son and I played a rousing game of Battleship. Well, it would have been rousing if he hadn’t been too excited to mark the results of his guesses. He’d say “F-8″ and I’d say “Miss” and he wouldn’t put a white peg in the F-8 hole. Two turns later, he’d say, “F-8″ again...
By Howie Jacobson | Fri, Aug 22, 2008
The other day, my wife and son were reading Tomie de Paola’s wonderful children’s book Strega Nona. In the story, Big Anthony comes to work for Strega Nona and overhears her incantation over her magic pasta pot. The result: He learns the spell to get the pot started making pasta… and memorizes the words to turn the pot off. But because he is hiding while doing this, he misses the visual accompaniment to the “stop-the-pasta” spell: blowing three kisses...
By Howie Jacobson | Sat, Aug 9, 2008
The primary currency of marketing is attention. No eyes or ears, no sales. And attention is harder and harder to get these days. More stimuli, less time. More hype, less trust. More attention deficit disorder (ADD), less focus.
By Howie Jacobson | Thu, Jul 10, 2008
Enter (trumpets blaring) Google AdWords. With AdWords, you can test in minutes or days what used to take months. You can figure out for dimes what used to cost tens of thousands of dollars. You can test ads, landing pages, order forms, e-mail sequences - everything about your online sales process. And it's easier than calling Ilene on the phone and asking for a date (in my experience).
By Howie Jacobson | Wed, Apr 29, 2009
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