Archive for ETR

How to “Cause” Sales
by ETR (11/01/2008)

You’ve read it before in ETR: When you give prospective customers a reason for that “special” you’re running (such as an “inventory clearance event”), it can help increase sales. Now new research shows that ad campaigns related to a charitable cause can drastically increase sales too.

How Google Protects Your Reputation
by ETR (10/31/2008)

When intoxicated people, with limited judgment and in a heightened emotional state, pick up the phone, they sometimes call people they shouldn’t, say things they shouldn’t, or in some other way make fools of themselves. It’s called "drunk dialing" - and Google wants to protect its Gmail users from the Internet equivalent: drunk e-mailing.

Derogate
by ETR (10/31/2008)

To "derogate" (DER-uh-gate) - from the Latin for "to propose to repeal part of a law" - is to (1) take away, or (2) deviate from what is expected.

Autodidact
by ETR (10/30/2008)

An “autodidact” (aw-toh-DYE-dakt) - from the Greek - is someone who is self-taught.

AdWords Expert Howie Jacobson on Changing the Channel: “Dozens of Strategies to Increase Your Bottom Line.”
by ETR (10/30/2008)

“Changing the Channel is a valuable ally for any business owner willing to go beyond the ’same-old’ marketing in their industry. MaryEllen Tribby and Michael Masterson draw on their own experience at Agora, one of the direct-marketing giants of our age

A Cure for Photo-Phobia
by ETR (10/30/2008)

if you always try to hide in the back row for group pictures. All you have to do is ask the photographer to count to three. Close your eyes and take a deep breath. When the count hits two, open your eyes, exhale, and smile. The result will be natural and relaxed.

Something We Have in Common With Koalas
by ETR (10/29/2008)

Like humans, koalas have fingerprints that are unique to each individual. And, in fact, their fingerprints are so similar to ours that it’s even tough for an expert to tell the difference.

Enjoin
by ETR (10/29/2008)

To “enjoin” (en-JOIN) - from the Latin for “to fasten to” - is (1) to direct or impose with authority, or (2) to prohibit.

The End of Cavities?
by ETR (10/28/2008)

Picture a world where teeth never get cavities. It would mean the end of fillings and root canals. No one would have to suffer the ignominy of dentures.

Akin Arikan on the “Art” and “Science” of Multi-Channel Marketing
by ETR (10/28/2008)

Mobile devices are in every hand. Television and the Internet are converging. The online and the offline are fusing into two sides of the same coin. When marketers take stock of all the channels through which they are interacting with their customers today, the count quickly reaches 10 to 15 different avenues. So, most marketers feel like multi-channel artists already. What is there left to talk about?

Ignominy
by ETR (10/28/2008)

“Ignominy” (IG-nuh-mih-nee) - from the Latin - is personal disgrace or humiliation.

Internet Marketing Expert David Cross on Changing the Channel: “If I’d Only Had and Followed the Advice in This Incredible Book All Those Years Back…”
by ETR (10/27/2008)

“My first ‘online business’ was in 1989, using bulletin boards. People consider me an ‘expert’ at online marketing now, but really it’s because I’ve made and learned from many, many mistakes along the way.

The Costly Critter Chronicles
by ETR (10/27/2008)

In June, a 26-year-old man in Alabama caused $80,000 worth of damage to his home while trying to kill a swarm of bees.

Cant
by ETR (10/27/2008)

“Cant” (KANT) - from the Latin for singing/chanting - is empty, insincere talk, implying what is not felt.

They’re Getting Involved
by ETR (10/25/2008)

Whether it’s because of the failing economy, the ongoing war, or the candidates themselves, a majority of America’s young adults are becoming involved in the voting process. Turnout was high across all age groups for the primaries - but,

Embonpoint
by ETR (10/25/2008)

"Embonpoint" (ahm-bone-PWAN) - literally French for "in good condition" - is a person’s plumpness or stoutness.

Paul Newman on Giving Back
by ETR (10/24/2008)

We are such spendthrifts with our lives. The trick of living is to slip on and off the planet with the least fuss you can muster. I’m not running for sainthood. I just happen to think...

Zeitgeist
by ETR (10/24/2008)

“Zeitgeist” (TSITE-giste) - German for “spirit of the age” - is the general trend of thought or feeling that’s characteristic of a particular period of time.

Internet Marketing Expert Rich Schefren on Changing the Channel: “Michael and MaryEllens Book Stands Way Above All the Others.”
by ETR (10/24/2008)

“I just finished reading Changing the Channel, and all I can say is WOW! I read four to five books a week, and Michael and MaryEllen’s book stands way above all the others.

The Other Nobel Prize
by ETR (10/24/2008)

The “Ig Nobel” awards - given out by the editors of the Annals of Improbable Research, a scientific humor magazine - honor real research that happens to be really funny.

Verisimilitude
by ETR (10/23/2008)

“Verisimilitude” (ver-uh-suh-MIL-uh-tood) - from the Latin - is the quality of seeming to be true or real.

Desperate Measures for Dry Times
by ETR (10/23/2008)

California is suffering from the second straight year of a drought. So far, the result has been $260 million in crop damages and 80,000 acres of farmable land left to grow wild.

Redoubtable
by ETR (10/22/2008)

Something or someone that’s “redoubtable” (rih-DOW-tuh-bul) - from the French for “to dread” - is formidable, arousing fear or worthy of respect.

It’s Fun to Know: Why Wint-O-Green Life Savers Give Off Sparks in the Dark
by ETR (10/22/2008)

Next time you buy mints to freshen your breath, give yourself a fun little treat at the same time. When you bite into a Life Savers Wint-O-Green mint in the dark, sparks will fly. This happens because of the crystal structure of the sugar in the candy. Electrons fly from one side of the mint to the other. And when those electrons mix with nitrogen in the air, short-wave ultraviolet light is released.

Billionaire Mentor Bob Cox on Changing the Channel: “Shave Years Off the Time It Would Take You to Achieve Your Own Success.”
by ETR (10/22/2008)

“By learning from Michael Masterson and MaryEllen Tribby’s marketing achievements in their book Changing the Channel, you can shave years off the time it would take you to achieve your own success.

Officious
by ETR (10/21/2008)

“Officious” (uh-FISH-us) - from the Latin for “a sense of duty” - is another way of saying “meddlesome.”

I look forward to, and love, my daily fix of ETR.
by ETR (10/20/2008)

“I’ve just got to say how much I look forward to, and love, my daily ‘fix’ of ETR. I like it even more than my daily ‘fix’ of coffee - and that’s a damn lot!!

Hachure
by ETR (10/20/2008)

A “hachure” (ha-SHOOR) - from the French for “crosshatch” - is one of the short lines used on maps to shade or to indicate slopes and their degree and direction.

A Bacon-Flavored Bloody Mary?
by ETR (10/20/2008)

Mixed drinks have been taken to a new level of manliness. “Everything is better with bacon,” claims the owner of Jake’s Dixie Roadhouse (although we can think of a few things that wouldn’t be)...

Sciolism
by ETR (10/18/2008)

“Sciolism” (SY-uh-liz-um) - from the Latin for “a smatterer” - is superficial knowledge.
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