Issue# 2724

• WEALTHY: Before you invest, consider this… (Michael Masterson)

• HEALTHY: Are you headed for a health disaster? (Melanie Segala)

• WISE: Ben Franklin on security

ALSO IN THIS ISSUE:

• Web marketing has matured… have you? (Clayton Makepeace)

• * Don’t be among those who misuse this word (Don Hauptman)

• It’s Fun to Know… about desktops vs. laptops

• Add “solecism” to your vocabulary

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How to Avoid the 3 Biggest Mistakes Stock Market Investors Make

By Michael Masterson

I’m not an expert in stocks, but I have been involved with stock market publications and stock market gurus for more than 25 years. During that time, I’ve met a lot of characters – some brilliant men without a trace of honesty and some honest men without a trace of intelligence.

I’ve seen investors (including myself) swindled, bamboozled, conned, and just plain charmed.

I’ve seen a lot. And though I have never attempted to figure out the stock market or how to get the better of it, I now have an idea of what works and what doesn’t.

Three caveats, in particular, have come to make sense to me:

1. Don’t put too much money in any one recommendation. By limiting each investment, you’ll never get hurt so badly that you won’t be able to keep going.

2. Never invest in something just because you like the story behind it. A story, by its very nature, is meant to dramatize, not to inform.

3. Don’t leave money in an investment after it turns south. I have many good investment-expert friends who will tell me I’m wrong about this one – but in my experience, when a business starts to fail it will almost always continue in that direction. When it comes to investing in your own business, you know enough about it that you might be able to do something extraordinary to turn things around. But when it comes to other people’s businesses… their success or failure is completely out of your control.

[Ed. Note: One last thing to keep in mind when deciding where and how to invest: Most so-called "Wall Street" experts usually don't know a solid investment from a hole in the ground. Now's your chance to declare your financial independence from the stream of Wall Street mis-advice and gloom and doom. Set yourself free by taking 5 minutes to read our free report here.]

“Distrust and caution are the parents of security.”

Benjamin Franklin

The Food Labeling Scam

By Melanie Segala

Are food manufacturers and government officials so callous that they are actually using children as guinea pigs when it comes to food labeling?

Apparently so, according to the Chicago Tribune’s 2008 investigative report on hidden allergens in popular food products. Hidden food allergens are part of the reason that an estimated 30,000 Americans are rushed to the emergency room each year and another 150 die – most of them children.

The issue was brought to light when three-year-old Patrick Pridemore ate Wellshire Kids’ Dinosaur Shapes Chicken Bites and began having trouble breathing. His mother jabbed his leg with an epi needle and rushed him to the hospital, where, thankfully, he recovered.

Patrick has a severe allergy to wheat, and the packaging label said the product was “gluten-free” (containing no wheat, rye, or barley proteins). Mrs. Pridemore meticulously scrutinizes labels to ensure that Patrick is not exposed to gluten.

Amazingly, when she contacted Wellshire and the USDA to report Patrick’s health crisis, neither organization would test the product to confirm the presence of gluten. The Tribune then sent the chicken bites to a leading food allergy lab on two separate occasions, and both times gluten was found. But this was still not enough for the manufacturer to recall or relabel the product. Whole Foods was the only retail outlet to remove the chicken bites and two other suspected Wellshire products from its stores.

The logical question to ask now is who’s accountable for accurate food labeling? And the shocking answer is no one. Government regulators allow food companies to police themselves when it comes to package labeling and recalls. And while larger manufacturers are more diligent about testing their products for allergens, smaller companies often do no testing, or very little, because it is not required.

When products are recalled, both the manufacturer and the FDA are often lax when it comes to issuing statements and press releases to the public. And when a press release is issued, it’s often watered down to the point where the true health risks are obscured.

Even worse, the Tribune report found that nearly 50 percent of the allergy-related food recalls in the past 10 years were not disclosed to consumers – and 2,800 products were recalled.

So, where does that leave the 11 million adults and children in the U.S. who have food and digestive allergies? For all intents and purposes, pretty much fending for themselves.

And that’s where the ELL Foundation comes in. ELL (Eat, Learn, Live) is a non-profit organization that advocates for more complete and accurate food allergen labeling. Currently, it may be the best resource for consumers who depend on accurate food labeling to prevent severe allergic reactions.

If you log on to their website, you’ll find a list of current FDA recalls. You’ll also be able to check their database of food allergy incidents reported by members. This is important, because the incidents may have been ignored by the manufacturer – meaning high-risk products are still on store shelves.

ELL encourages consumers “to share their mislabeling experiences by submitting a report through its website,” which is then shared with the public. (Your personal information is protected.) They also provide information on the steps to take if you have had an allergic reaction to a mislabeled food – including how to file a complaint with the FDA and the manufacturer. And if you want to have an ingredient analysis done on the suspected product allergen, ELL provides contact information for the University of Nebraska’s Food Allergy Research & Resource Program (FARRP). The service is free if an allergic reaction occurred because of a mislabeled food.

The Centers for Disease Control (CDC) reports that 3 million American children under the age of 18 have a food or digestive allergy – and that number is growing at an alarming rate. From the Tribune’s report, we know that we can’t sit back and wait for food manufacturers and the FDA to protect them from life-threatening allergic reactions due to mislabeling. What we can do as private citizens is get involved by helping one another avoid health disasters on websites such as ELL’s.

[Ed. Note: To keep yourself - and your loved ones - healthy, you need to stay up-to-date on the latest health breakthroughs. Now you can get an expert perspective on what's going on in the world of health for FREE. Sign up for ETR's natural health newsletter right here.]

Imagine Having Your Own Invisible Non-Stop Cash Register…

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With Matt’s stashes of “found money” at your fingertips, it’s almost like having your own invisible non-stop cash register, pulling in dollar bills

Matt dashed off a free report, in which he reveals just a small sample of the incredible offers, deals, bargains, and freebies he has planned for you, at no charge.

Read this exciting free report yourself right here.

How to Get 5 Times the Internet Revenues by Going Offline

By Clayton Makepeace

Several months ago, one of my favorite clients asked me to create a Web-based promotion for a new investment advisory. But instead of beginning with a series of e-mails – or even a new Web page – I promptly sat down and wrote a 24-page DIRECT-MAIL package.

Once the long copy was finished, I knew the rest would be easy. I could simply excerpt sections of it, over and over again, to create a multi-step campaign…

STEP #1. Pick the low-hanging fruit – cheap.

A respectable chunk of my client’s customers love him to death and will buy just about any product he recommends. For these wonderful folks, I created an extremely simple, low-cost e-mail promotion that we sent out immediately.

STEP #2. Get fence-sitters to a “tipping point” website.

I used about half the long direct-mail copy I had written about the product to produce an “Urgent Special Report” that could be accessed via a little website we created online. And in week #2 of the campaign, we began sending e-mails to the client’s customers urging them to click a link in order to read the free report.

STEP #3. Exploit other low-cost or free media.

Then I simply took the 12 pages of copy from the little website I’d created… wrote a new headline and opening copy… turned it into a printed special report… and had it inserted in the next issue of my client’s print newsletter.

STEP #4. Show up where they least expect you to.

Two weeks after the newsletter insert hit our prospects’ mailboxes, we hit them again – with the full 24-page direct-mail package I had initially created to promote the product. This time, it was formatted as a free special report – a “thank you” bonus for loyal customers.

STEP #5. Get tenacious.

Two weeks after the 24-pager hit prospects’ mailboxes, we stuffed it into an envelope, added a one-page letter from my client asking “Why haven’t I heard from you?” and dropped it into the mail.

The combined effect of e-mail, the website, the inserts in the print newsletter, and two direct mailings had a multiplying effect on response.

When the dust had settled, our multi-channel marketing campaign had sold more than $5 million worth of subscriptions to the new service in just five weeks – about five times more than we would have sold through an e-mail promotion alone!

[Ed. Note: Yes, the Internet is ripe with opportunities for savvy marketers to make money. But as master copywriter Clayton Makepeace just proved, the Internet is only ONE channel for communicating with potential customers. If you're stuck using just one marketing method, you need to get your hands on the bestselling book on multi-channel marketing by MaryEllen Tribby and Michael Masterson, Changing the Channel: 12 Easy Ways to Make Millions for Your Business. It's a premier guide to beefing up your marketing efforts to bring in double, triple, even quadruple your current revenues. Get your copy now.

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The Language Perfectionist: A “Proverbial” Proviso

By Don Hauptman

One of my pet linguistic peeves is the frequent misuse of the adjective proverbial.

Consider this sentence, from a magazine profile of a government whistleblower: “When she grabs hold of something, she is like the proverbial dog with a bone in its teeth.”

But the expression the writer cites is not a proverb; it’s a simile.

A quick Internet search reveals that just about anything has been incorrectly labeled proverbial: “sitting on the fence,” “in the hot seat,” “throwing in one’s hat,” “getting hit by a beer truck,” and even “the first post on a blog.”

Some dictionaries have shamefully capitulated, sanctioning this solecism. The American Heritage Dictionary, for example, gives this as its third definition of proverbial:”Widely referred to, as if [emphasis added] the subject of a proverb; famous.”

As I’ve cautioned in this column, however, dictionaries are not always to be trusted. Many are descriptivist, meaning that they simply reflect how words are commonly used, instead of giving us guidance on how they should be used.

A proverb communicates a truth, principle, or moral lesson in a pointed and pithy style: “Out of sight, out of mind.” “Politics makes strange bedfellows.” And, of course, “Early to bed and early to rise, makes a man healthy, wealthy, and wise.”

Whether adage, aphorism, apothegm, or axiom, a proverb contains a nugget of wisdom, expressed incisively and memorably. Thus, the word proverbial should be used only in reference to a genuine proverb.

So if you’re ever tempted to say something like “The report went astray, like the proverbial car keys,” ask yourself if what you’re referring to really is a proverb.

[Ed Note: For more than three decades, Don Hauptman was an award-winning independent direct-response copywriter and creative consultant. He is author of The Versatile Freelancer, an e-book recently published by AWAI that shows writers and other creative professionals how to diversify their careers into speaking, consulting, training, and critiquing.]

It’s Fun to Know: Desktops vs. Laptops

A recent report from industry watcher iSuppli showed that overall computer sales are down 8 percent from last year. But when viewed separately, sales of laptops grew 10 percent over last year, while desktop sales dropped 23 percent.

This is simply the continuation of a longtime trend. Laptops currently account for 80 percent of computer sales in the United States.

(Source: Gizmodo)

Wealth Attraction Secrets That Can Turn You into Your Own ATM Machine

Imagine for a moment you are a pitcher toiling in the minors for years.

You are good, just not great… frustrated you think if only you had that “missing ingredient” to put you over the top-put you into “The Show”, the MAJORS.

Then you get a phone call which changes your life. In fact, its so mind boggling that you think it’s a joke, that’s because it’s “The GREG MADDUX…” 4 Time Cy Young, 350 game winner and FUTURE HALL OF FAMER, Greg Maddux!

All Greg wants to do is personally coach you for 30 days and give you “his” inside secrets to executing three different pitches. Once he does- you are remarkably transformed into a major leaguer… just like that!

Or what if you’re a swimmer on your high-school swim team. You are up for a big tournament in 30 days… this is THE one you need to win to get that college scholarship!

Problem is, there’s LOTS of competition and you might not be good enough.

That is until your coach comes into practice with MICHAEL PHELPS, 8 time OLYMPIC GOLD WINNER Michael Phelps… and he personally coaches you for 30 days and gives you “the missing ingredient”, that will boost your endurance and speed 10x times to what it normally is. CHA-CHING college was just paid for!

There you are… struggling like every other American through the greatest economic crisis of the 21st century… bills are paying off… your house needs repairs (or maybe you are about to lose it).

To add insult to injury your new business is NOT taking off. You are at your breaking point-and then it happens:

The co-founder of the 1st Home Shopping Network and personal mentor to no less than 4 billionaires contacts you.

This rich man wants to give you the “missing ingredient” you need to attract wealth — the one that will turn you into a mean, lean, money making atm machine!

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Word to the Wise: Solecism

“Solecism” – from the name of a city (Soloi) where a corrupt form of Greek was spoken – is a nonstandard or ungrammatical use of language.

Example (as used by Don Hauptman today): “A quick Internet search reveals that just about anything has been incorrectly labeled proverbial… . Some dictionaries have shamefully capitulated, sanctioning this solecism.”

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Issue# 2723

• WEALTHY: Does money really matter? (Alex Green)
• HEALTHY: Should you eat before you work out? (Kelley Herring)

• WISE: Fanny Burney on happiness

ALSO IN THIS ISSUE:

• Online publishing is easier than you think (David Cross)
  

• You’re not really irreplaceable (Yanik Silver)

• It’s Good to Know… about the new generation of ATM skimmers

• Add “occiput” to your vocabulary

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“How little has situation to do with happiness.”

- Fanny Burney

Stumbling On Happiness

By Alex Green

The recent decline in home values and the stock market – not to mention corporate and municipal bond markets – has left most investors with less than they had a year ago. To meet their long-term investment goals, many will have to spend less and save more than they originally planned.

This is not easy. As the economist Adam Smith wrote in The Wealth of Nations in 1776:

“The desire for food is limited in every man by the narrow capacity of the human stomach; but the desire of the conveniences and ornaments of building, dress, equipage, and household furniture, seems to have no limit or certain boundary.”

In the current economic downturn, many of us are unable to afford all the things we want. That pinches. But should it make us unhappy?

That depends. But for most of us, the answer is a resounding no.

As Harvard psychologist Daniel Gilbert writes in Stumbling On Happiness:

“Economists and psychologists have spent decades studying the relation between wealth and happiness, and they have generally concluded that wealth increases human happiness when it lifts people out of abject poverty and into the middle class but that it does little to increase happiness thereafter. Americans who earn $50,000 per year are much happier than those who earn $10,000 per year, but Americans who earn $5 million per year are not much happier than those who earn $100,000 per year. People who live in poor nations are much less happy than people who live in moderately wealthy nations, but people who live in moderately wealthy nations are not much less happy than people who live in extremely wealthy nations. Economists explain that wealth has ‘declining marginal utility,’ which is a fancy way of saying that it hurts to be hungry, cold, sick, tired, and scared, but once you’ve bought your way out of these burdens, the rest of your money is an increasingly useless pile of paper.”

If this is true, why are so many people out there busting their humps for more?

For some, it is the pursuit of financial independence, a worthy goal. But for others, the answer lies in their increasingly materialistic ways.

We all must consume to survive, of course. But when consumerism becomes an end in itself, when it overruns more important ideals, provides the measure of our success, or corrodes our capacity to know truth, see beauty, or feel love, our lives are diminished.

Some will argue that for economies to flourish, we need rampant consumerism. It is consumers’ insatiable hunger for more stuff that fuels the economic engine.

In many ways, this is true. In fact, the notion itself is hardly new. In 1759, Adam Smith wrote in The Theory of Moral Sentiments:

“The pleasures of wealth and greatness… strike the imagination as something grand and beautiful and noble, of which the attainment is well worth all the toil and anxiety which we are so apt to bestow upon it. … It is this deception which rouses and keeps in continual motion the industry of mankind.”

Notice that Smith, the father of the concept of free markets, referred to the endless pursuit of more as “this deception.” He recognized that the needs of a vibrant economy and the requirements for us to be happy as individuals are not the same.

Studies show that the riches and material goods we desire – should we have the good fortune to acquire them – won’t necessarily make us happier. Yet we often imagine they will, even when experience teaches us otherwise.

Walk into your local auto dealership, for example, and check out the cars in the showroom. They look sharp. They smell good. The tires have been blackened. The exteriors have been waxed and polished and Windexed until they gleam. In short, we are seduced by their newness.

And even though we know that a new automobile is perhaps the world’s fastest-depreciating asset – and within weeks we will be mindlessly traveling from point A to point B without a second thought about our vehicle’s make or model – we plunk for one.

As my grandmother used to say, “Most people can’t tell the difference between what they want and what they need.” (This remark, incidentally, was generally directed toward me and my latest two-dollar object of fascination at F.W. Woolworth.)

Look around today and you’ll have no problem finding folks with plenty of neat things: big cars, fancy boats, the latest electronic gadgets, and all sorts of expensive “bling.” They seem to have it all. What you may not realize is how many of them are two payments from the edge.

Yet some middle-class Americans remain obsessed with what they don’t have. To some, it just doesn’t seem right – doesn’t seem fair – that others have so much more than they do. But as political satirist P.J. O’Rourke observed:

“I have a 10-year-old at home, and she is always saying, ‘That’s not fair.’ When she says that, I say, ‘Honey, you’re cute; that’s not fair. Your family is pretty well off; that’s not fair. You were born in America; that’s not fair. Honey, you had better pray to God that things don’t start getting fair for you.’”

[Ed. Note: If you're sick of thinking about "more money, more stuff" - or if you want to know what, besides wealth, there is to life - pick up a copy of bestselling author Alex Green's latest book, The Secret of Shelter Island: Money and What Matters. Described by Michael Masterson as "shockingly good," this book will help you explore money, meaning, and the pursuit of a good life. Get your copy here.]

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The 3 Basics You Need to Start an E-mail Newsletter

By David Cross

An e-mail newsletter is one of the best ways to make almost any business at least twice as valuable, to generate substantial cash flow, and to double or triple profits. It’s also the perfect way to turn an interest or hobby into a moneymaking venture.

And starting one is much easier than you might think. You really need only three things (and the ability to be a good writer is not one of them):

1. Something to Write About

The Internet is full of thousands of people who are interested in the same things you are. So when you’re looking for a topic for your e-newsletter, think about your own interests, your own hobbies, and your own areas of expertise. This has two benefits. First, you’ll be able to write about your topic with endless enthusiasm. Second, you’ll be able to write articles that are useful, informative, and based on your own real-life experience.

2. An Audience

There are 1.6 billion Internet users out there, according to Internetworldstats.com. Among them is your audience. The best way to find these folks is through search engine marketing.

First, set up a small “landing page” that explains the benefits of reading your newsletter. Include a sign-up form that allows you to “capture” names and e-mail addresses.

Next, set up a pay-per-click (PPC) ad campaign with some of the major search engines. When people search for the keywords you’ve purchased, they’ll have a chance to see your ad. Once they click on your ad, they’ll be routed to the landing page you set up earlier.

You can also include a small ad for your e-newsletter on the back of your business card, on your voicemail message, and at the bottom of your e-mails. And tell other enthusiasts about your e-newsletter and ask them to share it with their friends.

3. A Way to Get the Message Out

To send out your e-newsletter, use an e-mail service provider like Get Response, AWeber, or 1Shoppingcart. That should set you back less than $30 a month. Your service provider will allow you to add subscribers automatically, create newsletters with pre-designed templates, and determine which subscribers open your e-mails and click on your links (so you can track those who are most responsive to your offers).

Once you’re up and running, you’re ready to start using your e-newsletter to generate income. I’ll tell you how to do that in my next article…

[Ed. Note: David Cross - Senior Internet Consultant to Agora Inc. - and a handful of other Internet marketing experts have just revealed a powerful "blueprint" that's responsible for generating $275 million a year in Internet revenues. Right now, you can not only get your hands on this blueprint to creating lasting wealth... you can get expert, step-by-step instruction in how to make it work for YOU. Act before 5:00 p.m. TOMORROW, and you could get a whopping 80% discount on this incredible guide to Internet riches. Learn more here.]

Are You Suffering from ICLMB Syndrome?

By Yanik Silver

Too many entrepreneurs and business owners seem to believe that they cannot leave their office – even for a few days of fun in the sun – without things getting off track. I call this “I Can’t Leave My Business” syndrome.

If that’s the way you feel, you either have some serious micro-managing issues that need to be worked on… or you need to remember why you went into business for yourself.

You might think you’re indispensable, but everyone (including you) is replaceable. If employees are left to fend for themselves without the “big boss” insisting on approving everything, most things would still get done. Maybe not quite the way you would do it, but the end result would be close enough… and you’d have the freedom to enjoy your life.

In fact, I think freedom is the operative keyword for entrepreneurs. (That is why you struck out on your own, right?) And unless we exercise that freedom by stepping away from the office from time to time, it slowly collapses – and we become nothing more than highly paid servants to our businesses.

[Ed. Note: Starting your own Internet business is the epitome of freedom. You'll have the freedom to concentrate on your passion... the freedom to set your own hours... the freedom to work from anywhere in the world. Best of all, you could finally have freedom from financial worries. Get started building your own Internet business with help from ETR's experts. They'll show you how to set up a website, create products, make sales, and much more. Act by 5:00 p.m. Saturday and you could get 80% off this powerful program - plus a $2,000 bonus. Get the details now.

For more about how much freedom you can have with an Internet business, check out master Internet marketer Yanik Silver's website www.MaverickBusinessInsider.com. He breaks new ground in online marketing every day... and still finds the time to "get away from it all."]

Dear ETR: “What is a good pre-workout snack?”

“I greatly appreciate Kelley Herring’s articles in ETR and Total Health Breakthroughs – and her great recipes. (Many are standard fare on my weekly menus.)

“Kelley’s article regarding post-workout fueling was another good reminder of a ‘don’t’ for people working to get fit. My question: What is a good pre-workout ’snack’? I get up early in the morning to work out, and having to eat something immediately before that will likely give me a side ache or stomach ache. What is the best approach? Eating too little leaves me feeling lightheaded and limp. Eating too much and ugh!”

Audry Morell
Pompano Beach, FL

Hello Audry,

Thank you for the compliments – and for a great question!

Eating a little something before exercise is a great way to maximize your workout. It boosts performance and improves stamina, helps prevent low blood sugar (which saps energy and can cause lightheadedness), and fuels muscle and liver carbohydrate stores to provide lasting energy for the duration of your workout.

But if you don’t get the balance right, you’ll wind up feeling full – not fueled for your workout – as you found out.

The type of snack you should have depends on several factors: your metabolism and digestive system, as well as the type of exercise you’ll be doing. Because everyone’s metabolism and digestive system is unique, listen to your body to find your own balance and timing. You may also find it helpful to keep a journal of your snacks, workouts, and how you feel.

Meanwhile, here are some guidelines:

1. Blood flow to your belly for digestion means less to your muscles for fuel. It can also mean that you’ll feel bloated during your workout. Yuck! Aim to have a solid meal or snack 45-90 minutes before your workout. And allow more digestion time before intense exercise (like circuit training) as opposed to lower-intensity exercise (like Pilates).

2. If you have difficulty with digestion, go with a liquid snack instead of something solid. Liquids take less time to digest, and so can be enjoyed 30 minutes before your workout.

3. While sugary snacks will give you a quick boost, you will experience a drop in energy when your blood sugar levels stabilize. Don’t rely on too much fruit, and stay away from quick-converting sugars in general – especially before your workout.

4. Eating carb-heavy foods before a workout can interfere with performance and cause stomach discomfort – mainly because the body is still working to digest the carbs.

5. Opt for slow-burning low-glycemic carbs. A study published in the May 2009 issue of the Journal of Nutrition found that women who ate low-glycemic carbs before a workout burned 50 percent more fat during the workout. Wow!

If you want to learn all about the metabolic power ingredients that stimulate fat burning – and tasty ways to combine them to create a tummy-trimming pre-workout snack – check out pages 19 to 22 of “Your Guide to Living a Low-Glycemic Lifestyle.” It’s part of my new series, Your Plate, Your Fate. You can pick up a copy right here.

- Kelley Herring

It’s Good to Know: The New Generation of ATM Skimmers

Skimmers are small electronic devices that identity thieves attach to ATMs, gas pump card readers, and other places where you swipe credit or debit cards. They are used to steal card numbers, expiration dates, and PINs. And now criminals in Eastern Europe have come up with a new twist: a software skimmer that is inserted in the operating code (usually Windows-based) of the ATM’s computer. The program allows them to access all the personal data for all the cards used in the machine.

Security experts predict that the new skimmers could make an appearance in the U.S. soon.

(Source: Scientific American)

How to Get Recession-Proof Cash Pay-outs of Over $3,000 a Month

72 hours from now, you could be collecting over $3,000 a month… just by chatting down at the coffee shop with friends.

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Get the details here.

Word to the Wise: Occiput

The “occiput” (AHK-sih-put) – from the Latin for “against the head” – is the back part of the skull.

Example (as used by Alan Falk in Michigan Lawyers Weekly): “So let me suggest that everyone put away their pitchforks and firebrands and stop trying to ‘bury the hatchet’ by planting it in the other fellow’s occiput.”

[Ed. Note: Become a more persuasive writer and speaker... build your self-confidence and intellect... increase your attractiveness to others... just by spending 10 VERY enjoyable minutes a day with ETR's Words to the Wise CD Library.]

Issue# 2722

• WEALTHY: Have you turned yourself into a victim? (Howie Jacobson)

• HEALTHY: The key to a lean, sexy body that makes heads turn (Shane Ellison)

• WISE: Warren Buffett on the business world

ALSO IN THIS ISSUE:

• The power of the T-Factor (John Forde)

• Why you should “make it up” (Matt Furey)

• It’s Fun to Know… about outsourcing special effects

• Add “obstreperous” to your vocabulary

Like to Increase Your Take Home from $60,000 a Year to $650,000?

Six years ago Brad Solomon’s business was netting him less then $60,000 a year, and the business itself had little or no value.
As a direct result of the “ETR / Agora Model” business-building ideas – Brad Soloman increased his sales to over $6.5 million annually.
“But the best part is that the business brings in net income of over $650,000 a year that goes right into my pocket. That’s not paper profits, but positive cash flow,” Brad says.

And it all started with some instruction in the “ETR / Agora Model”…

In Denver this week, ETR’s team of experts is giving over five full days of instruction on the “ETR / Agora Model” – and we’re capturing every expert guideline, Q+A session, step-by-step presentation so you too can follow along at home…

And use the model to build your own Internet money-making business…

Until 5:00 pm this Saturday, you can save 80% plus score an incredible cash-generating $2,000 bonus…

Click here to discover how…

How to Handle the Ongoing Recession

By Howie Jacobson

This recession has revealed a psychological rift in the world’s consciousness.

A lot of people are scared and angry. They’ve lost their jobs, their businesses, their insurance, and in some cases their self-worth. They feel victimized by events, by elites, and by entities. So they bob up and down, waiting to be rescued by a government or a friend. They hunker down into a form of abdication of self-responsibility because it feels better to be justified in misery than vulnerable in power.

And the interesting thing about this group of people is how threatened they are by another group.

This second group of people may be suffering just as much in real terms as the first group, but they refuse to see themselves as victims. Instead of giving up and waiting to be rescued, they are scrapping and hustling and retooling. Starting businesses. Taking risks. Flexing muscles they may not have fully understood or claimed before. In crisis, they are making opportunity – and, in the process, taking responsibility for making themselves.

They are discovering something amazing about work: that it really isn’t about the money or the power or the status. In other words, not about the external rewards. Those rewards are nice (actually, they’re awesome when received in the right way) – but the real reward of work, or entrepreneurship, is the flowering of passion. When we take responsibility for our contributions to this universe, we discover that work truly is, in Khalil Gibran’s words, “love made manifest.”

[Ed. Note: Which group are you in? You can take a stand against the recession this instant. Not only can you pursue your passion, you can turn it into a moneymaking venture. Get all the details right here. Hurry - the price goes up $200 this Saturday at 5:00 p.m.

When not contemplating social issues, Howie Jacobson is an expert on Google AdWords and driving traffic to your website. Get his complimentary AdWords ER Report "Why Most AdWords Campaigns Fail - and How to Make Yours Succeed" at www.AskHowie.com.]

“In the business world, the rearview mirror is always clearer than the windshield.”

- Warren Buffett

Do “Brands” Really Matter?

By John Forde

Ad agency guys love brands. They love brand-driven advertising too.

On the website for Ogilvy & Mather, the agency founded by legendary ad man David Ogilvy, I once saw the phrase “We’re all about brands.” Poor old Ogilvy probably did a double-tumble tailspin in his grave.

As readers of Early to Rise know, I love to trash the whole idea of brand marketing. And I’m not alone. The entire direct-response industry leans away from it.

It’s just not in our blood. And not for no reason.

Brand-based marketing logic, after all, is the planning you see behind all those Super Bowl commercials that make you laugh but sell nothing.

It’s the thinking behind sleek, wordless billboards and print ads that leave you scratching your head. (”Hmm,” you say to yourself, “I feel vaguely sexy… and crave salted pork products… but I have no idea why.”)

But the main reason we in the measurable, quantifiable world of direct response reject the strategy of introducing a product based on brand is because it is usually a long, laborious, and not measurably effective process. And, far too often, an exercise in self-adulation. But not much more.

However – and you’d better sit down for this – it turns out there’s at least one area in the world of direct response where… yes… even yours truly can spot some value in pumping up the profile of a product’s brand.

Not just a small area. A huge one. Very big.

How so?

How E-Mail Relationships Change Everything

Used to be, every marketing piece that went to your target customers was in an envelope, sent cold to a rented list. Your prospect didn’t know you from Adam.

Brand mattered little, because you had little footing with the prospect in the first place. Benefits and features, instead, told the story.

Then we started marketing online.

You can’t do cold e-mailing online, because that’s what we call sp*m. So the best and brightest e-mail-driven businesses went about it another way.

First, they built relationships with their prospects. With e-zines. With product fulfillment and digital extras delivered to inboxes. With membership sites that brought visitors in free, then kept them coming back for more.

And what’s more important in e-mail marketing than getting a recipient to open your steady stream of e-mail missives? Nothing. Without that, your efforts are sand on a sea turtle’s back. Going nowhere in a hurry.

The relationship is what gets the e-mail opened. The relationship is what gets the e-mail read. The relationship is what makes way for the sale. And that relationship is based on… yep… a kind of “brand” trust that surrounds you or your organization as the source of that e-mail.

The Power of the T-Factor

In short, you’re counting on your name… which IS your “brand”… to carry enough “T” factor (Trust) to keep the reader from clicking “delete.”

The best way to earn any kind of noble brand status, in e-mail or anywhere else, is via the quality of the product itself. Online, that means quality content. Content that informs. That entertains. That gets results. Or at least shows the reader how to get results.

Occasionally, that can happen in a single flash of brilliance. More often, it happens as a trickle. Over time.

First, there’s the e-zine or the valuable online report. There also might be a website, full of content and trustworthy testimonials.

Then there’s the respectful treatment. The lack of sp*m. The html that doesn’t take forever to download. The ideas never heard or seen elsewhere.

A thank you note for sign-ups. Delivery that actually sticks to the promised mailing schedule. And so on.

Until the reader can’t wait to hear what you have to say next. You’ve become part of his online “family.” A member of his inner circle of trust. And that’s where you reap the rewards.

You can now endorse products you’re pretty sure your readers will want. And if you’re right, they’ll even buy.

Continuing to offer them good products deepens that trust cycle. And your brand takes on an even brighter shine. Every subsequent sale, even for higher-priced stuff, gets that much easier.

Of course, bungle it and you’ll lose your brand power pretty darn fast. But there’s no denying it – the deeper this cycle goes, the more valuable that idea of a brand becomes.

The new customer becomes the loyal customer. Ready to spend more, too. Not just a little, but often by multiples. And you’re soon selling lots of specialty items to your serious fans.

This is where fortune building begins.

Yet again, a lot of this depends on how well you lay the groundwork… on having quality information to offer your prospects, right up front.

And that has to happen long before the marketers and copywriters come along.

[Ed. Note: To get more of copywriting expert John Forde's wisdom and insights into marketing (and much more), sign up for his free e-letter, Copywriter's Roundtable. Get a free report about 15 deadly copy mistakes and how to avoid them when you sign up today.

You can start your own powerful e-mail marketing business in just 5 days with help from ETR's team of experts. In ETR's Internet Business-Building DVD Library, you'll discover how to build a website and pick a product. Plus, you'll learn about product marketing, customer list building, joint venture and affiliate marketing, search engine optimization, pay-per-click marketing and Google AdWords, content creation, and much more. Pick up this A-to-Z business-building program before July 18 at 5:00 p.m. Eastern, and you can save $200 AND get a $2,000 bonus.]

Learn the World’s Most Financially Valuable Skill – in One Short Weekend

If you can persuade and influence others, you can command top-dollar from companies eager to beat a path to your doorstep. Or, start your own business and use your skills to move the masses to buy your own products and services.

And now, it’s easier than ever for you to master the art of persuasion because three of today’s top ad writers and businessmen have dissected the teachings of a legend in the business world. A man who was directly responsible for over $2 BILLION in sales, working just four hours a day.

You can quickly learn his secret techniques and apply them however you wish. To land your perfect job… sell more for clients who hire you… start your own business… even apply them in your personal relationships…

When you master this skill, a whole new world opens up to you because you have the ability to persuade others. See exactly what we mean and get all the details by clicking here.

Where Ideas Come From

By Matt Furey

Many people wonder where so-called “creative” people get their ideas.

They’re looking for answers that are profound. There aren’t any.

Ideas are in the air at all times. You simply reach in and pull one out by doing something that all young kids do in their imagination each and every day.

That is – you “make it up.”

Yes, you may “make up” your ideas based upon things you’ve already seen and heard – or felt. Yes, you may combine one thing with another thing until you have something unique. But you still “made it up.”

And when you make things up, you do so without resistance. You simply imagine – then move.

The other day, my eight-year-old and five-year-old were pounding me with punches while I was lying on the couch. They were yelling “Inside Kung Fu!” – then chopping me. A minute later, they were flexing and strutting around, saying “Errh, muscles!”

Where are they getting this stuff?

Sure, they’ve been influenced by me. But I have never gone around our home saying “Inside Kung Fu” while throwing punches. Nor have I ever flexed in front of my kids, grunted, and said “Muscles.”

Yes, there are bits and pieces of these elements at play – though most certainly NOT in the way my kids put them together. But as soon as the ideas “popped” into their creative little minds, they began expressing what they were thinking.

Becoming successful in business is much the same.

My successes – on the Internet as well as off the Internet – have NOT been a result of long-term planning, trying to get every detail right before doing anything. They have been a result of using my imagination to come up with an idea. Then moving forward on the idea – and continuing to move forward on it until the idea got completed.

And coming up with ideas isn’t hard. They’re all around us. Just look at little kids and you’ll see what I mean.

[Ed. Note: Matt Furey, an internationally recognized expert in self-development, fitness, and martial arts, is president of the Psycho-Cybernetics Foundation, Inc. With Matt's 101 Ways to Magnetize Money, you can learn the REAL SECRETS of financial success known only to the most prosperous men and women who have ever lived. Find out more right here.

Once you've got the idea, you need to put it into action. Get a step-by-step guide for turning your thoughts into a money-making business with Michael Masterson's runaway best-seller, Ready, Fire, Aim: From Zero to $100 Million in No Time Flat.]

5 Essential Fat-Burning Foods for Women

By Shane “The People’s Chemist” Ellison

My wife recently competed in the Arnold Amateur Figure Competition – the largest competition of its kind in the world. This is like a beauty contest in a bikini. Women are judged on their muscular physique and posing.

A 30-year-old mom of two, she swept the competition! (And the women she was competing against were 21- to 25-year-old non-moms.) What is her secret to staying lean and muscular? For one thing, she sticks to five essential foods:

1. Organic eggs
2. All-natural grass-fed beef
3. Wild salmon
4. Avocados
5. Whey isolate

These five fat-burners are staples in her diet. Why are they so critical to keeping the fat off? You see, unlike men, women are very sensitive to the fat-storing hormone insulin. (It’s because they have lower testosterone levels.) These five foods help keep insulin – and blood sugar – low, therefore helping to keep fat off.

These foods are also rich in healthy fats, which help us stay fuller longer, thereby warding off binge eating and snacks.

[Ed. Note: Shane Ellison's entire career has been dedicated to the study of molecules - how they give life and how they take from it. He was a two-time recipient of the prestigious Howard Hughes Medical Institute Research Grant for his research in biochemistry and physiology. He is a bestselling author, holds a master's degree in organic chemistry, and has first-hand experience in drug design. Take advantage of his knowledge and insights to look and feel your best in 90 days.]

It’s Fun to Know: Outsourcing Special Effects

India has long been the go-to country for companies looking for low-cost customer service and software programming. And now Hollywood studios are increasingly looking to India for special effects artists to help make movie magic. Currently, the Indian companies are doing mostly midlevel work. But they hope the higher-end jobs, such as creating entire computer-generated landscapes, will start coming their way as their expertise grows.

(Source: Associated Press)

Transform Your Life In Only 15 Minutes A Day!

Would you be willing to set aside 15 minutes a day if it meant you could…

• Pay off your credit card bills?
• Rebuild your financial portfolio?
• Buy or sell a house?
• Grow or start a business?
• Lose weight?
• Prepare for early retirement?

I thought so.

I’d like to show you exactly how you can dramatically increase your chances of achieving these (or other) goals in 2009.

Click here to continue…

Word to the Wise: Obstreperous

Someone who’s “obstreperous” (ob-STREP-ur-us) – from the Latin for “to make a noise against” – is noisily and stubbornly defiant.

Example (as used by Marilyn Stasio in a New York Times review of Finger Lickin’ Fifteen by Janet Evanovich): “Eye on the reward, Stephanie’s obstreperous fat friend, Lula, decides to enter the cook-off, which she reckons will attract the killer.”

[Ed. Note: Become a more persuasive writer and speaker... build your self-confidence and intellect... increase your attractiveness to others... just by spending 10 VERY enjoyable minutes a day with ETR's Words to the Wise CD Library.]

Issue# 2721

• WEALTHY: The most important thing to know before asking for a promotion (Michael Masterson)
• HEALTHY: How a brunch buffet can ruin your weekend (Craig Ballantyne)
• WISE: Ben Franklin on being humble

ALSO IN THIS ISSUE:

• Why you should poke fun at yourself (Paul Lawrence)
• The reason your success will never truly be complete (Bob Cox)
• It’s Good to Know… about cuts to 401(k) plans
• Add "lamster" to your vocabulary

Act Before 5:00 Saturday, and You Could Get a $275 Million Blueprint to Creating Your Own Wealth

Kevin Hodges first started using this "blueprint" about five years ago, when his business was a two-person operation. 

With only a small amount of instruction on how to implement this blueprint (far less than you can expect to get) – Kevin’s business grew to be grossing over $7 million annually and could now easily be sold for $3.5 million or more. 

“This makes me the only 28-year-old I know who can retire today if I wanted to … though business is way too much fun right now,” Kevin was recently quoted as saying.

This "blueprint" is responsible for generating $275 million a year in Internet revenues.  Right now, you can not only get your hands on this blueprint to creating lasting wealth… but you can get expert, step-by-step instruction in how to make it work for YOU.

If you act by 5:00 pm this Saturday, we’ll show you how to get your wealth-building guide at an 80% discount… plus, how you can grab an additional cash generator worth $2,000 at no extra cost.

Hurry – 470,000+ ETR readers are reading this message too, so these won’t last long.

How to Ask for a Promotion… and Get It 

By Michael Masterson

The most important thing you need to realize before asking for a promotion is this: Your employer is not really interested in you and why you think you deserve a higher-paying position.

He’s interested in himself. And he’s interested in his business – the problems and the challenges his company faces every day. He may be in need of someone to help him, but he doesn’t care about how wonderful that person is. He just wants to know: "Can this person solve my problems?"

If you think of your objective as a direct-marketing problem, it will be relatively easy to achieve.

Direct marketing is the science of creating positive responses with sales copy. By using its proven secrets, you dramatically increase your chances of getting the kind of response you are looking for.

The direct marketer knows that, to make a sale, she can’t waste her prospect’s time by talking about herself. Everything she says in her sales pitch must be focused on the prospect’s problem and how much better his life will be after buying the product she’s selling.

This is exactly what you have to do when you make your case to your boss. In this case, you are the "product" you’re selling. You have to let him know that you understand exactly what his problems are and that you have solutions for each and every one of them.

[Ed. Note: This article was adapted from Michael Masterson's bestseller, Seven Years to Seven Figures: The Fast-Track Plan to Becoming a Millionaire. For more specific advice on how to get a promotion and start building your wealth FAST, go here.]

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"To be humble to superiors is duty, to equals courtesy, to inferiors nobleness." 

- Benjamin Franklin

Win People Over by Giving Them a "Superiority Complex"

By Paul Lawrence

"Actually, I’m a total weakling," I told Bob. "I’ve got a lot in common with the guy in those classic bodybuilding ads who kept getting sand kicked in his face."

Bob had just commented on how I looked like I worked out a lot – and I sensed that, because I looked so "big," it bothered him.

We were meeting for the first time, and I wanted to secure a deal with him. I didn’t want him to feel intimidated or get his guard up. (Not that being bigger and stronger is worth much when it comes to business.) So I used an old comedian’s technique to win him over.

Not only did I admit to being a "natural-born" weakling, I told him that I’m a lousy athlete. I said that any strength I had was artificially created through years of working out – and that the moment I stopped exercising religiously, my muscles would melt away with alarming speed.

Bob did just what crowds do in a comedy club when a performer uses this technique. He smiled and loosened up.

People don’t go to a comedy club to listen to some guy on stage who presents himself as being smarter, better looking, and making more money than they do. They go to feel good. And when a comic uses self-deprecating humor, it makes them feel good about themselves. It’s just human nature.

Putting yourself down to build up the other guy works just as well in the business world – whether you’re trying to close a deal, get other people to support your objectives, or win new customers.

Here’s an example of how it works…

John, a real estate multimillionaire, was interested in buying an office building that was about to go into foreclosure. The owner had taken a risk when he bought the building by using almost all his cash for a down payment. Then, when the economy slowed and several tenants moved out, his cash flow slowed to a trickle… and he was in trouble.

When John met with the owner, it was clear that the man expected to take a financial beating on the property – and was blaming himself for the situation he was in. So before John even made an offer, while shuffling through the papers in his briefcase, he chatted about his own "problems." Shaking his head, John said, "I don’t know how it happened, but I have no control over anything at home." He confided that his wife ruled the roost – and he felt lucky that she even allowed him to watch football on Sundays.

There was a smile on the owner’s face as he read through John’s offer… and then, feeling very much in control, signed the contract.

Here’s another example…

When Jane was hired as the manager of a retail jewelry store, she expected trouble. The assistant manager was 20 years her senior, and had worked for the company for eight years. Needless to say, he resented having been passed over for the promotion.

As Jane walked through the door her first morning on the job, the assistant manager made some flippant, borderline-offensive comments. The other employees laughed, and Jane knew she had to do something quickly to overcome this potential obstacle to her success.

She could’ve given the assistant manager a verbal lashing in front of everyone, but she knew that would simply make matters worse. Instead, a bit later in the day, Jane asked him to come into her office.

"I’m going to be honest with you," Jane admitted. "I’m so scared about doing a good job that I almost lost my breakfast this morning."

The anger in his eyes dissipated as Jane continued: "I know that I’m an outsider, and there must be a ton of things I don’t know that could ruin me. I’m hoping I can count on you – so, together, we can make this the number one store in the chain."

The assistant manager’s attitude completely turned around. From that moment on, he went above and beyond the call of duty to get the entire staff to support all of Jane’s decisions.

Now before you try this self-deprecation technique for yourself, there is one important caveat: What you say about yourself must ring true, or you’ll completely alienate the person you’re trying to win over. But when used correctly, it is a very powerful tool – and only one of many that I have in my arsenal.

There is nothing more important to a business career than knowing how to deal with other people. If you want to have every advantage on your side, click right here and check out my free report on People Power Skills.

[Ed. Note: Paul Lawrence is a successful entrepreneur and publisher who has started over a dozen profitable enterprises. If you're interested in starting a new business with less than $100 in capital, you should take a look at Paul's Micro-Business program right here. It could add thousands to your bank account in as little as 30 days.]

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How to Pull "Small" Stacks of Cash – $5K – $10K a Pop – from the Market Each Week

If you feel like you’ve gotten the short end of the stick in the stock market… it’s probably true.

Good trades here and there… Other trades that wound up costing you big… If you’re lucky, you wind up breaking even.

All the while, the Wall Street elite keep getting richer.

One former Wall Street insider discovered how the "fat cats" wound up with wealth beyond anything an Average Joe could imagine.

You can piggy-back on their success using his "road map to riches."

There’s one catch: You can "only" pull out "small" stacks of cash – no more than $5K to $10K at a time.

Get your free report on this low-risk strategy right here.

4 Simple Strategies for Maintaining Your Success

By Bob Cox

Way back in January, you set a goal for yourself. Let’s say you wanted to lose 10 pounds by July 1. After months of hard work and discipline, you’re down nearly 12 pounds! Success!

Now… how do you keep yourself from slacking off and erasing everything you’ve achieved so far? Here are three ways to maintain your success:

1. Work hard even when no one is watching.

Commit yourself to excellence without the need for someone else’s approval. Yes, it is wonderful to receive a "pat on the back" from friends, family, or coworkers. But it’s much better to develop your own personal sense of pride and accomplishment.

2. Never arrive.

This may sound counter-intuitive. But one of the best ways to sustain success is to think of your goal as a construction project that’s always in progress and yet to be completed.

Never see yourself as having finished your goal journey. Condition yourself to actively keep learning. Learn more about your field when your goal is to advance in your profession… learn more about technique when your goal is to advance in a physical skill… and learn more about what everyone else in your industry is doing when your goal is to advance your business.

3. Be persistent.

If you keep going the extra mile – or even taking one more step after everyone else has given up – you will keep getting results. Over time, this will become a way of life… and you will be unstoppable.

[Ed. Note: If you have dreams you want to achieve and goals you want to accomplish, you CAN do it on your own. But you could reach success so much faster with step-by-step guidance from success mentor Bob Cox. Bob - who has worked one-on-one with four billionaires and monitored the techniques they used to succeed - can help you determine exactly what you want out of life and the exact steps you need to take to get there. Find out how to become one of Bob's proteges right here.]

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3 Steps to Keeping Your Energy High on Weekends

By Craig Ballantyne

If you work hard all week, then find yourself "crashing" on the weekend – just when you need even more energy to do the things you love – here are some tips for you:

1. Go to bed and get up at the same time as you do during the week.

I guarantee you won’t be tired all weekend – and you won’t have trouble falling asleep on Sunday night.

2. Start your weekend days with 30 minutes of fun activity.

It doesn’t have to be a structured workout (you can save that for during the week), but getting up and getting moving will get you off to a high-energy start.

3. Avoid high-calorie, high-sugar brunches.

A surefire way to make yourself sleepy is to load up on orange juice and pancakes after your weekend "workout." So skip those foods, stick to an omelet filled with vegetables, and drink green tea.

And when you get together with your friends, keep your energy high by going for a hike or bike ride, rather than sitting down in a pub or movie theater with a bunch of high-calorie snacks.

[Ed. Note: Regular exercise can help keep your energy levels high any day of the week. Fitness expert Craig Ballantyne has put together a high-energy program that allows you to burn fat and build muscle in three 45-minute sessions each week. Learn more here.

For more easy-to-implement ideas about how to live longer and feel better, get your free subscription to ETR's natural health newsletter.]

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It’s Good to Know: Cuts to 401(k) Plans

One-quarter of U.S. employers have eliminated matching contributions to employee retirement plans, specifically 401(k)s, since last September, according to a recent report from discount broker Charles Schwab Corp. Another quarter have limited enrollment to certain employees. Most of these companies claim these measures have been taken temporarily as a result of the ongoing recession.

(Source: Reuters)

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Don’t Get Mad at Wall Streeters… Get Rich Off Them

Are you a disillusioned stock market investor?

Or maybe even just a “regular” Joe or Jane alarmed by the economic woes reported daily on every TV channel, radio station, the Internet, newspapers, and magazines?

If so I’d like to invite you to join my “anti-Wall Street” club.

We don’t sit around bad-mouthing fat cats or lamenting our lost dollars.

In the Liberty Street League, we’re getting even by making money hand over fist “off Wall Street.”

Find out if you qualify to join the League today.

Word to the Wise: Lamster

A "lamster" LAM-ster) – a word with obscure origins – is a fugitive, especially from the law.

Example (as used by Christopher Loudon in The Financial Post): "The vast majority of identity-changers become scurrying lamsters, spinning an endless wheel of lies and deception… ."

[Ed. Note: Become a more persuasive writer and speaker... build your self-confidence and intellect... increase your attractiveness to others... just by spending 10 VERY enjoyable minutes a day with ETR's Words to the Wise CD Library.]

Issue# 2719

• WEALTHY: Are you speaking nonsense? (Michael Masterson)
• HEALTHY: The world’s simplest fat-loss plan (Craig Ballantyne)
• WISE: William Safire on exaggeration

ALSO IN THIS ISSUE:

• 3 ways to drive traffic to your website (Marc Charles)
• Do you feel lucky? (Rich Schefren)
• It’s Good to Know… about brand loyalty
• Add “vacuous” to your vocabulary

(more…)

Issue# 2718

• WEALTHY: Power up your sales copy with specifics (Charlie Byrne)
• HEALTHY: Have you taken this important test? (Kelley Herring)
• WISE: Napoleon Hill on knowing where you’re going

ALSO IN THIS ISSUE:

• Adding something in often means taking something out (Bob Cox)
• Don’t commit the mistakes these writers did (Don Hauptman)
• It’s Fun to Know… about really alternative energy
• Add “biddable” to your vocabulary

(more…)

Issue# 2717

• WEALTHY: Spending habits of the rich (Michael Masterson)
• HEALTHY: When you don’t want to give up ALL your carbs… (Craig Ballantyne)
• WISE: Aldous Huxley on self-improvement

ALSO IN THIS ISSUE:

• Making every year your most productive and lucrative year so far (Brian Tracy)
• How to be simple and complex at the same time (John Forde)
• It’s Good to Know… just when you thought it was safe to go into the water
• Add “trenchant” to your vocabulary

(more…)

Issue# 2716

• WEALTHY: In defense of entrepreneurs
  (Howie Jacobson)
• HEALTHY: Smoothie sabotage (Kelley Herring)
• WISE: Abraham Lincoln on working

ALSO IN THIS ISSUE:

• Working "out of order" (Clayton Makepeace)
• Why do info marketers avoid this strategy for making extra sales? (Bob Bly)
• It’s Fun to Know… about a nightmare workplace for claustrophobics
• Add "agon" to your vocabulary

(more…)

Issue# 2715

• WEALTHY: Are you only marketing one way? (Michael Masterson & MaryEllen Tribby)
• HEALTHY: 3 ways to make exercise fun (Craig Ballantyne)
• WISE: William Bernbach on the art of persuasion

ALSO IN THIS ISSUE:

• A copywriting secret with “real world” power (Carline Anglade-Cole)
• Did you forget to set “mid-range” goals? (Christine Comaford)
• It’s Good to Know… why you go gray
• Add “sempiternal” to your vocabulary

* Advertisement *

Get Rich Online by Grabbing a Tiny Little Piece of the $50 Billion Internet Marketing “Profit Pie” for Yourself!

The Internet is positively lousy with all sorts of hype-masters and scam artists – all glibly promising to help you to “get rich quick” in Internet marketing.

Unfortunately, the only thing most of these hucksters have made any money selling online is — you guessed it — programs on how to get rich online!

When it comes to starting a real Internet business… and making six or seven figures from it… they haven’t a clue.

That’s where my friend and colleague, Internet millionaire Mike “Zappy” Zapolin, can help.

Read on…

- Bob Bly

Why You Need a Multi-Channel Approach

By Michael Masterson & MaryEllen Tribby

Retailers like Walmart, IKEA, and J. Crew reach customers with print catalogs, TV advertising, online ads, and websites. Insurance companies use telemarketing, TV and radio ads, various online channels, direct mail, and print ads. Car dealerships can be found online, in newspapers, through direct mail, and on TV.

To be sure, there are still many successful businesses that practice only one type of marketing. But it is our belief that those companies are an endangered species. Relying on one marketing method to build your business today is like swimming upstream with one hand tied behind your back. It can be done, but it is very difficult… and completely unnecessary.

To be at the top of your game, you need to continue to do what you do so well – the kind of marketing that is now working for you – but you must gradually add new arrows to your quiver. You will notice a sudden and substantial improvement in sales and profits if you do.

Relying on one marketing channel is simply foolish. Even if you choose a lucrative channel, there is no telling when it will change to a mere trickle. You can make temporary adjustments by using marketing tricks – special offers and over-the-top promises. But those gimmicks will not sustain sales for long.

[Ed. Note: This is an excerpt from the bestselling book, Changing the Channel: 12 Easy Ways to Make Millions for Your Business. Discover how to double, triple, or even quadruple your business by making simple (and cheap) changes to your marketing efforts. Find out more here.]

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“Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.“

- William Bernbach

Bring in the Reinforcements

By Carline Anglade-Cole

I’ve just gone through a serious health scare. My 98-year-old grandmother, Mama Da, was admitted to the hospital with pneumonia.

Our local family hustled to create a 24-hour care program for her. After all, why should a 98-year-old have to stay in the hospital by herself when she has children, grandchildren, great-grandchildren, and a great-great grandson?

I got the day shift – the scariest shift of all. Nine hours when I watched Mama Da struggle to breathe – and had to listen to the doctor explain the seriousness of her condition.

Mama Da told me that she wasn’t afraid to die, and she proceeded to tell me everything she wanted done – and not done – when her time came.

I was alone in the room with her, and I was scared. I needed some backup – some reinforcements – to help me cope with this situation. So I told her that I had notified our family, and they were trying to get there as soon as possible to see her. That didn’t seem to matter to her.

Then I said, “Mama Da, Moon and Pot are getting on a flight from Maryland as we speak to come to see you.” Then a funny thing happened:

Her eyes opened up and she said, “Really? Who else?”

So I went down the list, “Shorty and Sidney are driving through the night… Gigi is cutting her vacation short in Orlando… Daty and VaVa are flying in tomorrow from Philly… Carole, Kuky, and Marley are flying in from Miami… Bibi and MaMa will be here on Saturday… Joey and Angela got one-day round-trip tickets to come and spend a few hours with you… Ferg and Chrissy are hitting the road at 2:00 a.m. and will be here by noon… and the rest of the family are calling me non-stop to let me know when they’re planning to come.”

As I ran down the list, I saw a light in Mama Da’s eyes that I hadn’t seen in the past 24 hours. She was getting excited about seeing her family. And when the kids, grands, and great-grands came to her hospital room to kiss her and talk to her, I watched her draw energy from each one of them.

In fact, she started to look and feel so good that many of our family members jokingly said that Mama Da was making up the whole pneumonia thing as a way to create an impromptu family reunion!

For several days, Mama Da’s hospital room was so full of our loud family having fun that the nurses asked us to keep the noise down!

During the nights, we had more than enough willing aunts and cousins volunteering to sleep in the room with her and stand guard.

I was very glad for the extra help. But while I was waiting for the reinforcements to come, I re-learned two very important lessons:

For one thing, my family has some really crazy names! And, most important, specificity works!

When I told Mama Da that family was coming, it didn’t register with her. But when I told her exactly WHO was coming… WHEN they were arriving… WHAT they were doing to get to her… and WHERE they were coming from… man, it really boosted her curiosity – and possibly her will to live.

That got me thinking about writing sales copy – and the importance of reinforcing your copy with ultra-specifics so you can grab your prospect’s attention and keep it.

So I want to show you two quick and easy ways for you (or your copywriter) to reinforce your copy too:

#1. Name names.

As I said, specificity sells. So build credibility in your copy by using exact names and numbers. Here’s an example from my own copy…

BEFORE: “Numerous scientific studies have shown that this remarkable ‘brain food’ can help you restore memory loss and sharpen your thinking.”

“Numerous scientific studies” is pretty lame. That’s like when I told Mama Da “Family is coming.” It just didn’t get much of a rise out of her.

I needed some specific details to put MEAT on this baby! So here’s how I changed that line of my copy…

AFTER: “Scientific research from Stanford University… Vanderbilt University… the Memory Assessment Clinic’s facility in Bethesda, Maryland now prove this remarkable ‘brain food’ can help you restore up to 12 years of memory loss and sharpen your thinking.”

See the difference? Name names and give specifics. Referencing those prestigious institutions builds credibility in the prospect’s mind – and stating that the product can restore up to 12 years of memory loss is powerful.

#2. Don’t be afraid of long headlines.

One of the first copywriting “rules” I learned was that headlines should be no more than 7 words. That way they would POP and grab the prospect’s attention. Sure, I learned the rule – but, more important, I learned when to break the rule too.

The truth is, it’s a stupid rule. The goal of your headline is to stop your reader dead in his tracks. If you can do it with one or two words – GREAT! But I’ve had many successful promotions with 20… 30… or more words in the headline. Here’s an example of how one of my headlines “grew”…

BEFORE: “Why Your Vitamins Won’t Work”

When I was telling Mama Da about all the relatives who were coming to visit her, I had no idea which ones she really wanted to see. Was it the young grandkids who would bounce on her lap… the teenagers she’d helped raise… or her own children? So I decided not to take a chance. I’d just list them all and see which ones piqued her interest.

Which brings me to my headline. “Why Your Vitamins Won’t Work” wasn’t bad – but it was too general. I wanted the prospect to stop and say, “Hey, I’m taking that stuff – so I’d better read this!” – and the best way to achieve that was to give ‘em a long list. So here’s how I reinforced the copy – and the results went through the roof…

AFTER:

Why

CoQ10

Garlic

Lutein

Ginkgo

Calcium

Bilberry

Probiotics

Vitamin C

Magnesium

Chondroitin

Glucosamine

Low-fat diets

Omega 3 fish oil

Grape seed extract

Blood pressure drugs

Weight-loss supplements

Cholesterol-lowering drugs

Won’t Work

Yep! That was the actual headline! Well over the 7 word “limit,” but who the heck cares? It worked!

So don’t be afraid of long headlines. Just make sure every word you use counts.

The Lessons Go Both Ways

It’s all about communicating your message as clearly as possible. And this just goes to show how you can apply what you learn about that in your personal life to your work… and how you can apply what you learn through your work to your personal life.

PS: In case you’re wondering how Mama Da is doing, here’s an update. We brought her home from the hospital after a 6-day stay. The pneumonia damaged her heart and lungs – and she already had diminished kidney function. So with the help of hospice, we’re just going to keep enjoying her – and listening to her thousands of stories – for as long as she’s still with us.

Mama Da always told us that she doesn’t plan to leave us with a dime, but that we will be rich with her memories. She’s definitely lived up to that promise. I am so thankful to be blessed to have had her in my life for 48 years.

[Ed. Note: Carline Anglade-Cole has 20 years of direct-mail experience in mailing-list strategies, new-product development, and creating kick-butt controls. She is the author of How to Write Kick-Butt Copy: Straight Talk From a Million-Dollar Copywriter, Anatomy of a Kick-Butt Control: How to Create a Winning Promo From Start to Finish, and Which One Won? How to Write Kick-Butt Headlines and Boost Response! Contact Carline directly by visiting her website at www.CarlineCole.com.

For more moneymaking and sales secrets, check out ETR's comprehensive Internet Cash Generator program here.]

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* Highly Recommended *

Your Path to Online Profits

You don’t have to be a slick Silicon Valley, computer prodigy -type with billions of venture capital to make money – lots of money – on the Internet. That’s a media myth.

In fact, you can join thousands of your fellow normal citizens and start your own million-dollar+ online venture starting right now. And:

• You don’t have to be a tech genius.
• You don’t need business experience.
• You can “copy” winning formulas to accelerate your success.

Learn how to sell on the Internet today.

Striding Versus Striving

By Christine Comaford

Steven sells his products directly from his website, as well as through hotels and gift shops. His revenue had gradually increased for five years, but then dipped and then plateaued last year. He tried motivating the troops, finding new sales channels, and hiring new salespeople, but nothing changed.

Then Steven started to panic. And as his panic increased, the only thing he could think of doing was to shut down the business and walk away.

Steven was striving without having any specific goals in mind. No wonder he felt so discouraged.

Striving for success is stressful. You’re reaching for something you don’t have, and haven’t really defined. On the other hand, when you’re striding toward success, you’re taking steps each day to come closer to the outcome you desire. Every day, you get to acknowledge your forward momentum. When striding, you are in the here and now instead of struggling to reach a fantasy future. Since you’re mentally present, you are able to recognize opportunities that present themselves.

After I explained this to Steven during our consultation session, he set some specific goals for himself. Now he is striding toward the following:

• Reaching $2 million in revenue by adding retail channels, building more solid online sales, recruiting two new pay-for-performance salespeople, and forging alliances with five or more companies that have complementary products.
• Taking weekends off by training his team to be self-managed and delegating more to his office manager.
• Cutting costs by 20 percent by negotiating new terms with existing suppliers or finding new sources, streamlining internal processes, and using standard operating procedures across all departments.

By striving, Steven might eventually have reached these same goals. But by striding, he’ll get there more quickly… and enjoy the process.

[Ed. Note: Business Accelerator Christine Comaford is CEO of Mighty Ventures, a startup and CEO mentoring company. She has helped more than 150 entrepreneurs become millionaires with her proven strategies and killer connections. Get her free business-boosting tools at www.MightyVentures.com and join her Facebook group at www.BusinessRenegades.com.

And get even more goal-setting tips with ETR's Total Success Achievement Program. Don't wait until Jan. 1 to change your life.]

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The REAL Reason You Avoid Exercise – and How to Defeat It

By Craig Ballantyne

The two main reasons people give for avoiding exercise are lack of time and lack of motivation. But those are really just politically correct answers. The truth is, most people just don’t like to do it.

If you “hate” exercise, here are three ways to stay motivated and stick to your plan:

1. Work out with a partner or in a group. Bootcamp exercise classes are becoming more popular every year – mostly because they are a million times more fun than jogging on a treadmill by yourself. If you get a good high-energy trainer, and a few friends to join you, you’ll have a grand old time while you burn belly fat.

2. Play the right music. Whether your bootcamp trainer brings it or you create a kick-butt mix on your iPod, working out to peppy music will make the time fly by.

3. Turn your exercise program into a golf game. In other words, keep challenging yourself to do better. That’s what golfers do. They get hooked on the game because they always want to beat their last score. And by giving yourself a “score” to beat every time you work out, the competitive streak deep within you will come to the surface and you’ll work harder and more consistently.

It’s all about making it fun. That’s why workouts like my Bodyweight 500 have become so popular that more than 5,100 readers of Men’s Health magazine used it to burn up to 41 pounds of belly fat in just 8 weeks.

You, too, could see results like that.

[Ed. Note: Fitness expert Craig Ballantyne's Turbulence Training for Fat Loss program is the ultimate in fat burning. Not only are the exercises high-energy and high-intensity - which means they blast fat away - they are also quick and fun to do. Better yet, you can build a lean, toned body with just three 45-minute workouts a week. Learn the details here.

For more easy-to-implement ideas about how to live longer and feel better, sign up for ETR's free natural health newsletter.]

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It’s Good to Know: Why You Go Gray

A new study from Tokyo Medical and Dental University has found that stress on the cells in your hair follicles is what causes your hair to turn gray. And no, it’s not the stress of overdue bills or being overworked. Try chemicals, ultraviolet light, and radiation. These environmental stressors affect all the cells in your body – but especially those in your hair follicles.

(Source: National Geographic)

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Don’t Get Mad at Wall Streeters… Get Rich Off Them

Are you a disillusioned stock market investor?

Or maybe even just a “regular” Joe or Jane alarmed by the economic woes reported daily on every TV channel, radio station, the Internet, newspapers, and magazines?

If so I’d like to invite you to join my “anti-Wall Street” club.

We don’t sit around bad-mouthing fat cats or lamenting our lost dollars.

In the Liberty Street League, we’re getting even by making money hand over fist “off Wall Street.”

Find out if you qualify to join the League today.

Word to the Wise: Sempiternal

“Sempiternal” (sem-pih-TUR-nul) – from the Latin for “always” + “eternal” – is another way of saying “everlasting.”

Example (as used by Thomas L. Jeffers in Commentary): “… Syon’s orchards are the world as our imagination would like it to be – not wilderness, since orchards are after all planted and cultivated by farmers, but a sempiternal and ideal region of the mind.”

[Ed. Note: Become a more persuasive writer and speaker... build your self-confidence and intellect... increase your attractiveness to others... just by spending 10 VERY enjoyable minutes a day with ETR's Words to the Wise CD Library.]

Issue# 2714

• WEALTHY: The huge boomer market (Marc Charles) 
• HEALTHY: What’s better, vegetarian or carnivore?
  (Shane Ellison)
• WISE: Sartre on being alone

ALSO IN THIS ISSUE:

• What’s behind Michael Jackson’s death? (Robert Ringer)
• Why you should avoid “25 cent” words (John Forde)
• It’s Fun to Know… about sound effects
• Add “aphorism” to your vocabulary

(more…)

Issue# 2713

• WEALTHY: If you could have any career, what would it be? (Michael Masterson)
• HEALTHY: 2 secrets to staying motivated for your fat-loss program (Craig Ballantyne)
• WISE: Samuel Johnson on perfection

ALSO IN THIS ISSUE:

• Are you still just a student? (Clayton Makepeace)
• An instant credibility booster (Paul Lawrence)
• It’s Good to Know… about the rise of online video
• Add “patois” to your vocabulary

(more…)

• Issue# 2712
• WEALTHY: The cheapskate’s guide to business success (Paul Lawrence)
• HEALTHY: How attitude can affect your stress levels (Dr. Tim Reynolds)
• WISE: Thoreau on what things cost

ALSO IN THIS ISSUE:

• How the restaurant biz can stay hot in the recession (Michael Masterson)
• Punctuate properly, please (Don Hauptman)
• It’s Fun to Know… about texting teens
• Add “draconian” to your vocabulary

(more…)

Issue# 2711

• WEALTHY: Double your sales by answering 2 questions (Alex Mandossian)
• HEALTHY: 4-factor fat loss (Craig Ballantyne)
• WISE: Napoleon on interest and fear

ALSO IN THIS ISSUE:

• Why you don’t have to worry about taxes as an affiliate (George Dahir)
• How a simple change in thinking can help you achieve your dreams (Raymond Aaron)
• It’s Good to Know… about dollar signs and restaurant menus
• Add “etiolate” to your vocabulary

* Hightly Recommended *

The Secret “Three-Step Strategy” to Internet Riches

You’ll want to read and reread the “three-step strategy” to Internet Riches very, very carefully… for it holds the secret to Internet riches beyond your wildest dreams.

I’m dead serious.

A warning before you check it out – it sounds almost too simple. But don’t let its simplicity fool you.

This strategy is so incredibly powerful… and will save you so much time, money, and energy… that you will be absolutely astonished at how much progress you’ll make when you follow it.

What’s more, it’ll place you right on the fast track to making money from your own new website almost immediately.

Grab over $1,500 in bonuses when you sign up for ETR’s 5 Days in July Business Building Conference today.

Don’t delay – your hotel discount ends TODAY at 7:00 pm Eastern!

“There are two levers for moving men: interest and fear.”

- Napoleon Bonaparte

How to Get People to Open Your E-mails

By Alex Mandossian

Picture this: You spend hours writing an article that you KNOW will motivate people to tears/laughter/action. You send it to your e-mail list – a group of people who have specifically asked to hear from you – and no one opens the e-mail. The article ends up unread, deep in your subscribers’ inboxes. Your words aren’t digested, your ideas aren’t discussed, and your suggestions aren’t tested.

Frustrating, no?

It’s even more frustrating if you’re an Internet marketer and your revenue relies on people opening your e-mails, reading your articles or sales letters, and taking the actions you recommend.

In most (if not all) cases, you’ll never have a 100 percent open rate – where every last one of your subscribers opens your e-mail. In fact, according to e-mail marketing company Campaign Monitor, “If you are getting an open rate between 20 percent and 40 percent, you are probably somewhere around average.”

The thing is, the more people who open your e-mails, the more chances you have to make sales.

Let’s say 5 percent of your subscribers open your e-mails. Of that 5 percent, 10 percent buy the product you’re offering. If you have 1,000 subscribers, that means you’ll make $500 for every $100 product you sell via e-mail.

Even if your conversion rate (the number of people who buy what you’re selling) remains the same, you can DOUBLE the number of sales you make if you can double the number of people who open your e-mails. Today, I’m going to give you two simple ways to make that happen.

Here’s the heart of the matter: Whenever you send an e-mail message to your subscriber list or to your friends or colleagues, they ask themselves these two critical questions before taking action:

1. WHO is this e-mail from?

2. WHAT is this e-mail about?

Test this yourself the next time you’re about to open the e-mail messages in your inbox. If you’re like most people I’ve surveyed, you ask yourself WHO? and WHAT? before grabbing your mouse, clicking, and reading each one.

The WHO? Question

Answering the WHO? question is easy, because it’s right there in the “from line.” I recommend that your from line never changes. Here’s what mine looks like:

~ Alex Mandossian ~

Specifically, I put a tilde symbol (”~”), then a space, then my first name, then another space, then my last name, then another space, then a second tilde.

That’s it.

Key Point: The reason I use the tilde in my from line is because it often puts my message at the top of my recipients’ list of new e-mails. Many e-mail programs sort alphabetically, and they give the tilde symbol an even higher alphabetical ranking than words starting with the letter “A” (like my name).

The WHAT? Question

Answering the WHAT? question is not so easy, because it depends on the way the “subject line” is written. Unlike your from line, it makes sense to constantly test your subject line copy until you find the winners.

I don’t make any claims with my subject line, because I feel the one and only job of that copy is to pique my recipients’ interest – so they open, read, and click the link in the body of the e-mail message.

The purpose of the from line is to motivate your recipients to read your subject line. The purpose of your subject line is to persuade your recipients to read the body copy of the e-mail.

It’s that simple.

What to Do Now

First, I want you to decide on what your from line will look like for all your e-mail communications. Once you make this decision, always keep your from line the same. Never change it.

I recommend using tildes or asterisks or dashes in your from line so you’ll get top alpha-numerical priority in your recipients’ inboxes. Here are a few examples:

* Jane Doe *

~ Jane Doe ~

- Jane Doe -

Second, I want you to become a student of effective subject line copy. So keep a file of subject lines that elicit your own curiosity. (Remember, that’s what you want your subject lines to do for your recipients.)

The subject lines that work best for me are brief (seven words or less). Here are some that have had good pulling power for me:

• This ONE is for you…
• Your presence is requested…
• Have you seen this?
• Will you say “YES” to this?
• This is about our appointment…
• It’s not your fault…
• Who’s to blame for this?

What about you? Have you ever written a winning subject line? If so, please share it here.

[Ed. Note: Alex Mandossian knows a thing or two about success. He has generated over $233 million in sales for his clients. And in the past three years, he increased his own revenues from $1.5 million to $5 million. You can get Alex's advice and practical marketing tips for info-publishers, small-business owners, and entrepreneurs for free at www.AlexMandossianToday.com.

Increasing your e-mail open rates is just one way to boost your revenues. Now you can get in-depth, cutting-edge marketing techniques and tips from ETR Publisher and CEO MaryEllen Tribby, the rainmaker who guided the Early to Rise team from $8 million to $26+ million in revenues in 15 months. Learn how to get your hands on all that multimillion-dollar advice, including play-by-plays of case studies... copywriting "cheat sheets"... media buying guides... and much more right here.]

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Making $2,200 a Week Doesn’t Get Any Easier Than This!

Imagine a “click and profit” program that lets you capture a weekly tax-free $550 – $2,200+ side income from your PC – just by following “dummy-proof” red and green signals…

Nick Laight, of Canonbury Publishing, tells me he has a program which does just that!

According to Nick, first: you simply start up your PC and wait for either a red or green dot to appear on your screen.

Then wait for a little alarm bell to ring, follow a few simple steps, and lock in your day’s profit!

Read his full report and see how you can try it out at home without risk, for 30 days, right here.

Taxes? What Taxes?

By George Dahir

The benefits of becoming an affiliate marketer are obvious. You’re working with an established business that has proven products and marketing copy. So you simply promote their products online, send customers to the “parent” website to buy, and take a cut of each sale.

You don’t have to worry about customer service, order processing, or any other operational headaches. And now, despite the passage of affiliate tax laws in many states, you can keep sales taxes on your “not to worry” list. You’ll still have to pay taxes on your earnings, of course. But the merchant you affiliate with will be responsible for collecting taxes from customers – not you, the affiliate!

This is great news. Affiliate marketing has become a cash cow, especially in the last few years. As a matter of fact, out of all of the affiliates who participated in the recent 2009 Affiliate Summit Affstat report, 71 percent stated that their average monthly income from affiliate marketing is as high as $5,000. The other 29 percent are making between $5,000 and $20,000 a month.

If you’ve been shying away from this lucrative business because you’re afraid you don’t have the Internet marketing chops, I have a solution for you.

Early to Rise will be holding a Super Affiliate Retreat on July 18 in Denver, Colorado. The event, hosted by me (ETR’s Affiliate Manager) and Edwin Huertas (ETR’s Web Marketing Manager) will be a one-day crash course in affiliate marketing. Every attendee will learn exactly how to become a successful affiliate marketer, including the secrets behind some “super affiliates” who’ve already earned between $100,000 and $756,000 by working with Early to Rise.

[Ed. Note: There are only a few seats left for the 2009 ETR Super Affiliate Retreat. This is the perfect opportunity to learn how to make money in affiliate marketing. Click here to find out more.]

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Change Your Brain, Change Your Life

By Raymond Aaron

There is a “mental game” going on in the subconscious part of your brain. So says John Assaraf, author of The Neuroscience of Financial Success, who has studied the effects of positive thinking on the brain for 20 years. He explains that this tells your brain’s version of Google exactly what you want it to search for in the outside world.

Change your brain’s “search criteria” from negative to positive, and you change what your brain focuses on. Among other things, this allows you to see opportunities in a new light.

To achieve any goal, success mentor Bob Cox points out, you need to believe that you have the ability to take advantage of every opportunity to succeed. So, by eliminating negative thinking, you help motivate yourself to take action.

It’s easy to do the kind of “neural reconditioning” I’m talking about. Here’s how…

When you’re aware that you’re having negative thoughts… immediately implant the opposite. Let’s say you’re driving to a job interview and you start thinking about how you could botch an answer… or appear too nervous… or forget to shake the interviewer’s hand. Instead of allowing yourself to continue with this negative thinking, tell yourself that you will dazzle her. You will get her to laugh at your stories, you will wow her with your past performance, and you will prove that you are well-qualified for the position. Then visualize yourself at the interview, doing really well. This will open you up to doing exactly what you need to do to sail through with flying colors.

Do this with every challenge you face… and you will begin to change your life.

Ed. Note: A well-known international speaker Raymond Aaron is the author of seven books, including the New York Times bestseller Chicken Soup for the Parent’s Soul. Get two free chapters of his latest book – Double Your Income Doing What You Love - at RaymondAaron.com.]

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Correction:

Due to a formatting error in Wednesday’s issue of Early to Rise, we left out some important information from Kelley Herring’s article on the connection between sleep and your immune system. Along with getting sufficient sleep, says Kelley, you can amp-up your immune system by “getting adequate vitamin D (all it takes is exposing yourself to sunlight for 15-20 minutes, three days a week) and immune-boosting nutrients, including vitamin C and selenium.”

You can read the full article right here.

4 Simple Factors That Can Help You Lose Weight, Starting Today

By Craig Ballantyne

Fat loss is simple. It involves just four factors.

1. Nutrition. The rules are easy. Eat whole, natural foods and consume fewer calories than you need. Nothing is more important than nutrition for fat loss and health, so get rid of the junk.

2. Resistance training. Most people neglect this, but if you want a better body, you have to sculpt it with resistance training. That could mean bodyweight exercises or weight exercises. (You can get more work done in less time with my non-competing superset system.)

3. Interval training. As I have said many times before, interval training has been shown to burn belly fat better than long, slow cardio.

4. Social support. It’s easy to get social support online. Just visit any of the weight-loss forums and ask for help. Powerful, powerful stuff, but often overlooked!

[Ed. Note: There's no need to exercise for hours on end to get the lean, fit body you want. Fitness expert Craig Ballantyne can help you burn fat and build muscle with three 45-minute workouts a week. Learn how right here.

For more easy-to-implement ideas about how to live longer and feel better, sign up for ETR's free natural health newsletter.]

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It’s Good to Know: Dollar Signs and Restaurant Menus

Ever noticed that restaurant menus sometimes leave the dollar sign off the price? You may have assumed that it’s meant to encourage you to go for higher-ticket options… by removing, ever so slightly, the association between price and actual money. Now, a study by Cornell University’s center for Hospitality Research, seems to back up that assumption. They found that diners given menus with no dollar signs, just numbers, spent significantly more than those given menus with dollar signs.

(Source: Cornell University and Myrtle Beach Sun)

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* Highly Recommended *

Don’t Get Mad at Wall Streeters… Get Rich Off Them

Are you a disillusioned stock market investor?

Or maybe even just a “regular” Joe or Jane alarmed by the economic woes reported daily on every TV channel, radio station, the Internet, newspapers, and magazines?

If so I’d like to invite you to join my “anti-Wall Street” club.

We don’t sit around bad-mouthing fat cats or lamenting our lost dollars.

In the Liberty Street League, we’re getting even by making money hand over fist “off Wall Street.”

Find out if you qualify to join the League today.

Word to the Wise: Etiolate

To “etiolate” (EE-tee-uh-late) – from the Latin for “straw” – means to blanch or bleach; to make sickly.

Example (as used by Colin Thubron in The Lost Heart of Asia): “Under that etiolated sky all life seemed wrung out.”

[Ed. Note: Become a more persuasive writer and speaker... build your self-confidence and intellect... increase your attractiveness to others... just by spending 10 VERY enjoyable minutes a day with ETR's Words to the Wise CD Library.]

Issue# 2710

• WEALTHY: Have someone else put $1,900 a month into your retirement fund (Julie Broad)
• HEALTHY: Why you should do as the French do (Kelley Herring)
• WISE: Claude Hopkins on the science of advertising

ALSO IN THIS ISSUE:

• 2 books every marketer must own (Clayton Makepeace)
• The check is in the mail (Charles Newcastle)
• It’s Fun to Know… about the firefighting jumbo jet
• Add “seraglio” to your vocabulary

(more…)

Issue# 2708

• WEALTHY: Is the latest Web trend nothing more than a passing fad? (John Forde)
• HEALTHY: How to build lean, sexy muscle at any age (Shane Ellison)
• WISE: Euripides on giving gifts

ALSO IN THIS ISSUE:

• The problem with the traditional approach to giving business gifts (Bob Bly)
• Breaking out of old routines (John Carlton)
• It’s Fun to Know… about the Learjet repo industry
• Add “clamber” to your vocabulary

(more…)

Issue# 2707

• WEALTHY: 17 qualities that make up the ideal business (Michael Masterson)
• HEALTHY: If you’ve gained a little fat since high school… (Craig Ballantyne)
• WISE: Wayne Dyer on perfection

ALSO IN THIS ISSUE:

• How to make money with gift cards (Marc Charles)
• You don’t have to go it alone (Christine Comaford)
• It’s Good to Know… about the growing importance of online classifieds
• Add “fraught” to your vocabulary

(more…)

Issue# 2706

• WEALTHY: Have you undervalued your property?
  (Julie Broad)
• HEALTHY: What’s to blame for excess disease?
  (Jon Benson)
• WISE: Balzac on happiness

ALSO IN THIS ISSUE:

• A new kind of Academy Award (Marci Shimoff)
  
• Solutions for common punctuation problems
  (Don Hauptman)
  
• It’s Fun to Know… about the connection between education and Internet use
  
• Add “lambaste” to your vocabulary
  

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How to Value Residential Real Estate

By Julie Broad

When my husband and I decided to part ways with one of our real estate investing partners, we had to come up with a way to split the equity in the two units we owned. Since one of the units was bigger, we had to determine how much more that unit was worth.

Our partner volunteered to do the math, and we agreed to accept his number. He did it by adding up the total value of all the condo sales in the building over the previous 12 months, and then dividing that by the total square footage of those units. He then took the average price per square foot and multiplied it by the size of our unit.

It’s a logical approach, but not really the best way to value a condo. We believe it led him to overvalue the property by $20,000 – and put more money in our pockets than he should have. Here’s why:

• In condo buildings, there is usually a premium of $10,000 – $20,000 per floor. The higher you go, the more valuable the units are. Many of the units in his calculation were on higher floors than ours.
  
• Prices in the neighborhood were down about 10 to 12 percent from 12 months previously. He was including properties that had sold when the market was still pretty hot.
  
• Some units had two parking spaces, which usually adds $5,000 – $10,000 to a unit’s value. Our unit had only one.

• First, look at the market. Has there been a shift up or down in prices for the area around the property? Use recent comparables, and try to make adjustments for any overall trends.
  
• Try to determine what the approximate floor premium is. To do this, find similarly sized units, facing the same direction on different floors. For our unit, we looked at the sales records in the building over the previous 5 years, and determined that the floor premium was roughly $15,000.
  
• Look at similar properties and ask yourself, “Why did they sell for what they did?” To assess factors that may have impacted value, we looked at such things as the direction a unit faced, its proximity to an elevator, the number of parking spots it had, and the motivation of the seller. (Was it the builder selling off one of the last units? Foreclosure? Someone flipping the unit without moving in? A regular realtor-listed sale?)

To ensure that you aren’t leaving money on the table in any condo deal, use as many comparables as you can. This will make a big difference in terms of valuing the property – as it did for us.

[Ed. Note: For more insider strategies for getting started as a real estate investor, sign up for real estate expert Julie Broad's free monthly newsletter. Get your free report for making money with real estate here.

Increasing your real estate knowledge may be just one goal in your life. Why not supercharge all of them with a mentor who truly takes your success seriously - and motivates you to do the same. Check out ETR's Total Success Achievement program here.]

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And the Award Goes to…

By Marci Shimoff

Does the idea of standing in front of a mirror and appreciating your positive qualities feel uncomfortable and stupid? It did to me – which was a sign that I really needed to try it.

I learned this mirror exercise in 1990, when I took a weeklong course on self-esteem from my mentor, Jack Canfield. Jack assigned the exercise as homework every night, saying, “Make sure you do this behind a closed door so nobody walks by and thinks you’re crazy.”

Each night, my roommate and I took turns going into the bathroom, shutting the door, and whispering sweet nothings to our reflections: “You’re kind.” “You’re loyal.” “You have a loving heart.”

The first night, I felt like a California New Age woo-woo nutcase. And soon I experienced a rush of sadness. I was an expert at criticizing myself – but why was it so hard to say nice things?

With practice, it gradually became easier to come up with reasons to love myself: “You’re smart.” “You go out of your way to help others.” And so on. But the real power of this exercise came when I learned to express appreciation for myself for no reason – to look myself in the eye and simply love who I was, unconditionally.

If you’re like most people, consciously recognizing the positive about yourself may feel conceited. After all, we’re raised not to “toot our own horn.” So we end up not giving ourselves credit or acknowledgment – or, worse, beating ourselves up. That shuts down our hearts, contracts our energy, and decreases our happiness levels.

While doing the research for my book Happy for No Reason, I interviewed scores of scientists, as well as 100 unconditionally happy people. (I call them the Happy 100.) One of the things I discovered is that truly happy people have a compassionate, encouraging, and validating attitude toward themselves. This isn’t arrogance or self-centeredness. It’s an appreciation and acceptance of who they are.

Learning to see the positive about yourself starts by changing your brain’s habit of focusing on your negative experiences and, instead, inclining your mind toward joy.

So today, begin registering your happy experiences more deeply – consciously looking for them. You can make it into a game. Have the intention to notice everything good that happens to you. Anything you see, feel, taste, hear, or smell that brings you joy. A “win,” a breakthrough, an “Aha!” moment, or an expression of your creativity. The list goes on and on.

This intention triggers the reticular activating system (RAS), a group of cells at the base of your brain stem responsible for sorting through the massive amounts of incoming information and bringing anything important to your attention. Have you ever bought a car and then suddenly started noticing the same make of car everywhere? It’s the RAS at work. Now you can use it to be happier. When you decide to look for the positive, your RAS makes sure that’s what you see.

Adelle, one of the Happy 100, told me about a unique method she has for registering the positive. As she goes about her day, she gives away awards in her mind: the best-behaved dog, the most colorful landscape design at a fast-food drive-through, the most courteous driver. This keeps her alert to the beauty and positivity that is all around her. Charmed by the idea, I tried it myself. I liked it so much, I’ve been giving out these “Happiness Oscars,” as I call them, ever since.

Once you notice something positive, take a moment to savor it consciously. Take in the good experience deeply and feel it. Make it more than just a mental observation. If possible, spend about 30 seconds soaking up the happiness you feel. If you want to accelerate your progress, take time every day to write down a few of your wins, breakthroughs, and things you appreciate about others – and about yourself.

You’ll know you’ve mastered this when you can give yourself an Academy Award for outstanding achievement in true happiness!

[Ed. Note: Marci Shimoff is the author of the New York Times bestseller Happy for No Reason: 7 Steps to Being Happy From the Inside Out, which offers a revolutionary approach to experiencing deep and lasting happiness. The woman's face of the Chicken Soup for the Soul series and a featured teacher in The Secret, Marci is an authority on success, happiness, and the law of attraction. To order Happy for No Reason, newly released in paperback, and receive free bonus gifts, go to www.happyfornoreason.com/mybook.

One of the best ways to feel happy is to enjoy the work you do. What better way to create enjoyment in your work than to start your own business, based on something you love? Get all the details for getting a moneymaking Internet business up and running right here.]

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Pointing Fingers

By Jon Benson

In their book The China Study, T. Colin Campbell and Thomas Campbell want to point a finger at animal protein as the primary cause of disease, specifically heart disease and cancer.

The actual study doesn’t exactly support this conclusion, but hey…

Others want to blame our polluted soil. This argument has more merit. Our soil is definitely not in great shape, all the more reason to consume true organic vegetables.

Still others want to blame a lack of exercise. Valid point, but there’s more to the story.

Here’s my take on the matter:

1. All fingers ultimately point to you.

2. It’s always a combination of factors that cause disease and ill health, never just one.

3. A balanced approach to diet and exercise is absolutely essential.

I believe in balance that includes eating (gasp!) pizza. Burgers. Ice cream. Balance that includes protein and starch and carbohydrates, and still allows for ample fat loss – in fact, much faster than restrictive diet plans can achieve. And balance that has you working out harder on some days, not so hard on others.

Doesn’t this seem more reasonable than the vegan alternative of eating nothing but plants? Dozens of civilizations have proven a fully plant-based diet as THE answer to good health to be completely false. The Masai are just one of them. They consume huge amounts of meat and fat and have hardly a trace of heart disease or cancer. (Granted, they walk a lot. Hint, hint.)

As I said, it’s all about balance.

[Ed. Note: Fitness expert Jon Benson just released his in-home fitness plan, The 7 Minute Muscle Body System. It requires only bands, a rubber ball, and your bodyweight to tone your body and help you burn fat. Try it for yourself right here.

For effective strategies for burning fat, getting fit, and feeling better than ever, sign up for ETR's FREE natural health newsletter right here.]

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The Language Perfectionist: Punctuation Pointers, Part 1

By Don Hauptman

Judging by the errors I encounter, punctuation confuses many people. But once you know a few rules, it’s easy to get it right. The following advice will help you avoid the most common mistakes.

• With the comma, the most frequent error is that of omission: Fred picked up a case of beer then drove to the golf course. To indicate a pause, a comma should follow beer.

A more controversial question is whether to use the “serial comma,” the final one in a series. Which is correct? (a) You obtain health benefits from apples, pears and oranges. Or (b) You obtain health benefits from apples, pears, and oranges.

Neither is wrong. It’s simply a matter of style. You may use either with impunity, so long as you are consistent within a document. But I favor the serial comma. It looks better. And it can prevent ambiguity, as this amusing example demonstrates: Indicate your name, address, sex and housing requirements.

• The semicolon may be the most misunderstood punctuation mark. It’s used to divide phrases within a sentence, each of which could be a complete sentence: Please excuse the delay; I had a deadline. The only other, and far less common, use for the semicolon is where a lengthy series of phrases contains internal commas. To preclude confusion, semicolons separate each phrase.
  
• The colon is an introductory device. He spent his vacation reading his three favorite authors: Dickens, Proust, and Grisham. A good rule of thumb is to use a colon only if the words “that is” would make sense in its place.

Next week, we’ll conclude this discussion with explanations of five other prickly punctuation marks.

Meanwhile, here’s some recommended reading – and a caution. You’ve probably heard about Eats, Shoots & Leaves, the bestselling punctuation guide. The book is funny and entertaining, but critics have lambasted it. One problem is that its American publisher didn’t bother to revise the text for domestic consumption. Thus, some of its advice applies to British but not U.S. English. A superior reference work is Comma Sense, by Richard Lederer and John Shore.

[Ed Note: For more than three decades, Don Hauptman was an award-winning independent direct-response copywriter and creative consultant. He is author of The Versatile Freelancer, an e-book recently published by AWAI that shows writers and other creative professionals how to diversify their careers into speaking, consulting, training, and critiquing.]

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It’s Fun to Know: The Connection Between Education and Internet Use

About 60 percent of U.S. households have Internet access, up from just 18 percent in 1997. And new Census Bureau data shows that education may play a role in that statistic. Here’s how it breaks down:

• College grads: 84 percent have Internet access at home.
  
• Homeowners or renters with some college education: 69 percent are online.
  
• High school grads: 50 percent are online.
  
• High school dropouts: Only 24 percent are connected to the Web.

(Source: ClickZ)

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Word to the Wise: Lambaste

To “lambaste” (lam-BASTE) – from the Old Norse – is to reprimand or berate harshly; to censure.

Example (as used by Don Hauptman today): “The book is funny and entertaining, but critics have lambasted it.”

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Issue# 2705

• WEALTHY: 2 huge investment opportunities in carbon fiber (Christian Hill)
• HEALTHY: A two-pronged approach to getting rid of cellulite (Jon Benson)
• WISE: Brian Tracy on the ability to persuade

ALSO IN THIS ISSUE:

• Translating negotiation tactics into sales copy (John Forde)
• Does your website have these four fatal flaws? (Rich Schefren)
• It’s Good to Know… about Google Analytics for YouTube
• Add “hermitage” to your vocabulary

(more…)

Issue# 2704

• WEALTHY: Tangible protection for your wealth in these times (Ted Peroulakis)
• HEALTHY: Why bigger isn’t better (Matt Furey)
• WISE: Mark Twain on spirit vs. brawn

ALSO IN THIS ISSUE:

• Making the most of your limited time (Bob Cox)
• Your editor isn’t always right! (Suzanne Richardson)
• It’s Fun to Know… about a quick – but dumb – solution to unaffordable car payments
• Add “choleric” to your vocabulary

(more…)

Issue# 2703

• WEALTHY: Affiliate marketing with a “legal” twist (Marc Charles)
• HEALTHY: Say goodbye to your personal trainer (Yarixa Ferrao)
• WISE: Norman Cousins on wisdom

ALSO IN THIS ISSUE:

• How to nullify the need for damage control (Robert Ringer)
• The most tantalizing element of ad copy (Clayton Makepeace)
• It’s Good to Know… about bacteria in and on your body
• Add “visceral” to your vocabulary

(more…)

Issue# 2702

• WEALTHY: Do you have any business… starting that business? (Michael Masterson)
• EALTHY: When wild salmon is just too pricey… (Yarixa Ferrao)
• WISE: Joseph Addison on reading

ALSO IN THIS ISSUE:

• The marketer’s Number One Priority (John Carlton)
• A sure sign a deal is to be had (Paul Lawrence)
• It’s Fun to Know… about making lab mice talk
• Add “dilatory” to your vocabulary

(more…)

Issue# 2701

• WEALTHY: Why the price of this “hot” commodity is set to rise (Andrew Gordon)
• HEALTHY: The reason you’ve never heard of the “periwinkle cure” (Shane Ellison)
• WISE: Ludwig Wittgenstein on persuasion

ALSO IN THIS ISSUE: 

• Three copywriting tricks based on the power of three (Michael Masterson)
• No product, no sales copy… no problem (George Dahir)
• It’s Good to Know… what not to Google
• Add “phenomenology” to your vocabulary

(more…)

Issue# 2700

• WEALTHY: How to break into Hollywood (Paul Lawrence)
• HEALTHY: What’s causing your post-meal munchies? (Kelley Herring)
• WISE: Goethe on reality

ALSO IN THIS ISSUE:

• Long copy vs. short copy (John Carlton)
• Improve your writing by avoiding these gaffes (Don Hauptman)
• It’s Fun to Know… about new psychiatric disorders
• Add “permutation” to your vocabulary

(more…)

• Issue# 2699
• WEALTHY: Do you spend too much time watching stocks? (Dr. Russell McDougal)
• HEALTHY: A recipe for high blood pressure – and 3 ways to reverse it (Kelley Herring)
• WISE: Peter McWilliams on focus

ALSO IN THIS ISSUE: 

• The power of the micro-site (Bob Bly)
• Do your goals match your ambitions? (Bob Cox)
• It’s Good to Know… about cancer rates in the U.S.
• Add “cosset” to your vocabulary

(more…)

Issue# 2698

• WEALTHY: A cheap and easy way to test product ideas (Michael Masterson & MaryEllen Tribby)
• HEALTHY: Coke and Pepsi get the FDA to give in (Dr. Ray Sahelian)
• WISE: Martina Navratilova on concentrating

ALSO IN THIS ISSUE:

• 5 ways to win the battle against technology overload (Matt Furey)
• Free content – good idea or not? (Edwin Huertas)
• It’s Fun to Know… what’s big on the Internet
• Add “taciturn” to your vocabulary

(more…)

Issue# 2697

• WEALTHY: Why “winning” isn’t everything (Julie Broad)
• HEALTHY: Why our kids are on a downward spiral (Melanie Segala)
• WISE: Thomas Edison on successful people

ALSO IN THIS ISSUE:

• 4 ways to end failure for good (Paul Smithson)
• When “Dear [firstname]” just doesn’t cut it (John Forde)
• It’s Good to Know… about online advertising
• Add “animadversion” to your vocabulary

(more…)

Issue# 2696

• WEALTHY: The other precious metal you should have in your “treasure box” (Ted Peroulakis)
• HEALTHY: How to get past a low-energy slump (Craig Ballantyne)
• WISE: J. Brotherton on riches

ALSO IN THIS ISSUE:

• True wealth – or simply junk? (Michael Masterson)
• The benefits of increased website traffic 
  (Howie Jacobson)
• It’s Fun to Know… about Stone Age glue
• Add “exigency” to your vocabulary

(more…)

Issue# 2695

• WEALTHY: The de-coupling myth (Andrew Gordon)
• HEALTHY: What makes a super-antioxidant bad for you? (Shane Ellison)
• WISE: Thoreau on finding yourself

ALSO IN THIS ISSUE:

• How to get off the hedonic treadmill (Alex Green)
• 5 copywriting blunders (Clayton Makepeace)
• It’s Good to Know… about changing the car radio with your eyeballs
• Add “pastiche” to your vocabulary

(more…)