What I Learned at the Franklin Mint — That Most Marketers Still Don’t Know
How many geniuses have you met? I met Charlie Chaplin (very briefly) in 1966 while working on publicity for the film Fahrenheit 451. Then I was lucky enough to work with David Ogilvy for eight years. Ogilvy still exerts enormous influence in the marketing business, and if you haven’t read Ogilvy on Advertising, you should have your [...]
By Drayton Bird | Tue, Apr 6, 2010
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