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Drayton Bird




Read Drayton Bird's previous newsletter articles below:


What I Learned at the Franklin Mint — That Most Marketers Still Don’t Know

By Drayton Bird | Tue, Apr 6, 2010

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How many geniuses have you met? I met Charlie Chaplin (very briefly) in 1966 while working on publicity for the film Fahrenheit 451. Then I was lucky enough to work with David Ogilvy for eight years. Ogilvy still exerts enormous influence in the marketing business, and if you haven’t read Ogilvy on Advertising, you should have your [...]

A Highly Profitable, Laughably Simple Lesson From the Great Depression

By Drayton Bird | Wed, Mar 24, 2010

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I have a daughter in Montclair, New Jersey — hometown of the inimitable Yogi Berra. As a result, I have made a bit of a study of his remarks, and one of my favorites is, “You can observe a lot just by looking.” Well, one thing I have observed a lot is the disinclination of most marketers [...]

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