Although David hails from Blackpool, England – which is often referred to as the “Las Vegas of England” – he shunned a career in show business and instead followed a meandering career path overflowing with “life’s great experiences,” working or living in over 20 countries along the way. Chef, teacher of Transcendental Meditation, guest presenter on QVC, earthquake relief volunteer, CEO of a web hosting company, marketer at a radio station and all combined with years of direct marketing, PR and sales experience for clients as diverse as health food stores, small charities and right up to multinational public companies.
David brought unique talent and experience to his role for six years as Senior Internet Consultant to Agora Publishing Group. Working closely with Agora’s publishers and marketers to test new ideas and marketing campaigns, Agora’s Internet revenues topped $200 million in 2007. David understands and can communicate fluently with creative “right-brain” marketers and analytical “left-brain” IT and software teams, all with equal ease. He has a proven track record for generating results and creative thinking and excels at making trouble to find new ways of making things happen!
He lives on a small farm close to Mount Hood in Oregon with his wife Cinda, a veterinarian, and their four children and a menagerie of animals (no more, please!). When not marketing or brainstorming you’ll find David following a dream of self-sufficiency for food, power and water within 10 years, tending the land and caring for the farm and animals. Not surprisingly, David is an engaging and knowledgeable speaker with many amusing anecdotes from his work and travels over the years.
Read David Cross's previous newsletter articles below:
The most important function of your website is to allow your customers to place their orders and receive the products or services they’re interested in. So make it as easy and hassle-free as possible. You know how frustrating it is when you have to make a U-turn or take a detour when you could have been given fair warning beforehand. Don’t make your customers jump through unnecessary hoops to complete their purchases.
By David Cross | Tue, Dec 30, 2008
Your website sales and sign ups can improve dramatically just by implementing David Cross’s simple usability technique.
By David Cross | Mon, Dec 29, 2008
In tough economic times - like right now - you may have fewer new customers or your existing customers may be more cautious about spending. Worse, you may feel that there’s nothing you can do. As unfair as it may seem, you’re on your own. Nobody is going to give you a bailout, nobody owes you a thing, and you have no right to anything except that which you create.
By David Cross | Fri, Oct 10, 2008
For almost a month, “Alma” went back and forth with her Web developer on which illustration to use on her company website’s homepage. Should it be the lavender flowers? The bluebell-carpeted scene of springtime in the woods? Or would the photo of the healthy-looking young yoga instructor best convey what the site was about?
By David Cross | Tue, Oct 7, 2008
“In your article about getting rid of excess spam, you stated that Google’s e-mail service has excellent spam filtering. I disagree with that. I use Google’s Gmail. I receive between 200 and 500 spam messages per day, and several arrive in my inbox. I am very careful what I click into, and certainly never spam, yet I get an irritating amount of Gmail spam.
By David Cross | Tue, Sep 16, 2008
I get tons of unsolicited e-mail, often the same message from many (20-25) people. Most of these are sex-related, with NO unsubscribe link. There are also lots of other e-mails that are not similar, but mostly sex-related (although there are a few about real estate, vitamins, software, and anything else you can think of). I get between 200 and 400 a day, which makes it difficult to conduct my business...
By David Cross | Fri, Sep 12, 2008
“If you can find bread, buy it!” My friend’s advice seemed almost comical as we sipped tea and enjoyed scones, strawberry jam, and cream on a fine spring day in 1990 in Bristol, England...
By David Cross | Fri, Aug 22, 2008
The first day, our new restaurant was jam-packed. People queued up to sample the food, and we immediately made a profit. We had an incredible chef, and the waiters were efficient and always full of alacrity. The restaurant thrived that whole summer, and our reputation spread across town.
By David Cross | Wed, Jul 30, 2008
You're probably familiar with the idea of using an automated e-mail response to inform people that you're away on vacation.
By David Cross | Tue, Jul 1, 2008
Which group of fonts is better for online marketing efforts: Times, Palatino, and Bembo? Or Verdana, Helvetica, and Arial?
By David Cross | Thu, Jan 22, 2009
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