Although David hails from Blackpool, England – which is often referred to as the “Las Vegas of England” – he shunned a career in show business and instead followed a meandering career path overflowing with “life’s great experiences,” working or living in over 20 countries along the way. Chef, teacher of Transcendental Meditation, guest presenter on QVC, earthquake relief volunteer, CEO of a web hosting company, marketer at a radio station and all combined with years of direct marketing, PR and sales experience for clients as diverse as health food stores, small charities and right up to multinational public companies.
David brought unique talent and experience to his role for six years as Senior Internet Consultant to Agora Publishing Group. Working closely with Agora’s publishers and marketers to test new ideas and marketing campaigns, Agora’s Internet revenues topped $200 million in 2007. David understands and can communicate fluently with creative “right-brain” marketers and analytical “left-brain” IT and software teams, all with equal ease. He has a proven track record for generating results and creative thinking and excels at making trouble to find new ways of making things happen!
He lives on a small farm close to Mount Hood in Oregon with his wife Cinda, a veterinarian, and their four children and a menagerie of animals (no more, please!). When not marketing or brainstorming you’ll find David following a dream of self-sufficiency for food, power and water within 10 years, tending the land and caring for the farm and animals. Not surprisingly, David is an engaging and knowledgeable speaker with many amusing anecdotes from his work and travels over the years.
Read David Cross's previous newsletter articles below:
My friend RP, a licensed building contractor, helped me build some shelves in my garage. Had I done it myself, I’d have fitted the shelves to the exact space of 16 feet, 9 inches. But RP said wood comes in 8-foot lengths. And by making the shelves 16 feet long, I would [...]
By David Cross | Wed, Oct 28, 2009
Our sales were hurting. Every one of our distributors was selling three to five times more of our competitor’s cheaper, inferior air ionizers than ours. It seemed that consumers decided at the shelf that all ionizers are pretty much the same. So why should they spend 67 percent more on ours?
By David Cross | Fri, Oct 16, 2009
Only the faint tick of the grandfather clock broke the silence as I waited for him to acknowledge my presence. He’d summoned me to his office to discuss the great idea I’d outlined in a memo only last week. So new in the company, yet already meeting with the Managing Director!
By David Cross | Fri, Sep 25, 2009
What do you do if your prospect knows nothing about you, as is often the case? How can you sway or “nudge” their thinking about your business, products, or services? You do it by including plenty of testimonials in your marketing materials. Testimonials overcome a prospect’s skepticism (“Who the heck are you? And why [...]
By David Cross | Tue, Sep 1, 2009
My wife strode across the yard from the chicken coop, clutching our sharpest kitchen knife. A rivulet of red ran down her forearm. Her hands were stained crimson, and a solitary feather stuck to her palm. “Hi, Honey!” she chirped. “I was just seeing whether the new chicks liked strawberries.” Assumptions, I am reminded, are the mother [...]
By David Cross | Fri, Aug 14, 2009
One of the most daunting things about starting your own Internet business is the idea of creating regular, unique content for your website. You can raise your eyebrows and sigh. It’s okay. But you are going to need this fresh content if you want to get anywhere with search engines. Plus, your site visitors will [...]
By David Cross | Tue, Jul 21, 2009
Setting up an e-newsletter or blog starts with a subject you love, a simple website, and some useful content. But unless you want your newsletter to be nothing but a hobby, you’ll want to find ways to generate income from it. You can create your own information products – e-books, [...]
By David Cross | Fri, Jul 17, 2009
An e-mail newsletter is one of the best ways to make almost any business at least twice as valuable, to generate substantial cash flow, and to double or triple profits. It’s also the perfect way to turn an interest or hobby into a moneymaking venture. And starting one is much easier than you might think. You [...]
By David Cross | Mon, Feb 23, 2009
When you shop online, you have to be able to see the product before you can make the decision to buy. Because images take up space and slow downloads, most websites provide small thumbnail images. When you click on the thumbnail, a large image pops up. At least, it should…
By David Cross | Sat, Feb 21, 2009
You receive an invoice from your website or software developer. You query a charge you didn’t know about. The developer tells you it relates to a new feature they developed… one that you asked for.
By David Cross | Fri, Nov 27, 2009
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