Posts by Author

Dan Kennedy

Posts by Author

Dan Kennedy

post-sales value stacking

Post-Sale Value Stacking 101

By Dan Kennedy | 03/23/2017

Post-sales value stacking is a common strategy for as seen on TV ads, which got their start from Phil Kives and his company K-TEL.

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Two Sword-in-the-Stone Secrets

By Dan Kennedy | 11/24/2010

My newest book, No B.S. Wealth Attraction in the New Economy, is all about making yourself magnetic to money, in part via different approaches to marketing. Here’s some insight into that process… Last year, I bought a 1972 AMC Javelin. Not as an investment. Just to drive around during the…

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The Professor of Harsh Reality’s Lecture About Time

By Dan Kennedy | 10/28/2010

Having recently had another birthday click over on the odometer, time is on my mind. It’s never far from it in my work-cave, because I have strategically placed more than a dozen clocks around the room and can’t look in any direction without seeing one.

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Marketing and Business Reinvention

By Dan Kennedy | 09/27/2010

In my 35 years working with business owners, entrepreneurs, and big corporate clients, I’ve seen many approaches to marketing. Unfortunately, most of them are narrow, limiting, and, well, wrong.

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