My newest book, No B.S. Wealth Attraction in the New Economy, is all about making yourself magnetic to money, in part via different approaches to marketing. Here’s some insight into that process…
Last year, I bought a 1972 AMC Javelin. Not as an investment. Just to drive around during the summer. I already owned a ‘63 [...]
Having recently had another birthday click over on the odometer, time is on my mind. It's never far from it in my work-cave, because I have strategically placed more than a dozen clocks around the room and can't look in any direction without seeing one.
In my 35 years working with business owners, entrepreneurs, and big corporate clients, I've seen many approaches to marketing. Unfortunately, most of them are narrow, limiting, and, well, wrong.
On any given day, I go down to my cave at 7:00 a.m. and do not emerge until 6:00 p.m. When I do, my wife goes through a litany of everything she accomplished in that time. Then she asks: “And what did you do all day?”
My answer: “Nine pages.”
I am always amazed at the remarkable opportunities there are to identify specific target markets, to tailor goods, services, offers, and messages to them, and to reach them through publications they read with intense interest.
By Dan Kennedy | Wed, Nov 24, 2010
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