In many of the 34 years since Clayton Makepeace began his career, his marketing brainstorms and sales copy have generated over 100 million dollars in sales for his clients - all told well over a billion dollars so far!
Clayton's copy has generated as many as TWO MILLION NEW CUSTOMERS for a single product in just 36 months and doubled, tripled - and on four specific occasions, quadrupled - the number of paying customers on his clients house files in as little as a year or two.
He has increased his client's sales revenues by up to 1,000 percent in a single month, and multiplied monthly sales revenues by up to 4,400 percent in one short year.
Clayton's direct response copy has pulled in as much as $3.6 million in sales over a weekend $5 million in a few weeks and $16 MILLION in a single month!
Read Clayton Makepeace's previous newsletter articles below:
It’s your lucky day: You’ve found a great product to promote. Maybe it’s a client’s product. Maybe it’s your own. And because your discovery possesses the six qualities direct-response homeruns share, you suspect you just might be looking at a grand slam: This product delivers benefits your prospects already want. It conveys these rational and emotional benefits in superior [...]
By Clayton Makepeace | Sat, Jul 18, 2009
Several months ago, one of my favorite clients asked me to create a Web-based promotion for a new investment advisory. But instead of beginning with a series of e-mails – or even a new Web page – I promptly sat down and wrote a 24-page DIRECT-MAIL package. Once the long copy was finished, I knew the [...]
By Clayton Makepeace | Thu, Jul 9, 2009
Every copywriting or marketing project requires copious amounts of creative, right-brain skull sweat, plus plenty of detail-oriented, left-brain elbow grease. So when I’m fresh and full of mental energy, I focus on the creative tasks associated with the project. And when I’m running a bit low on creative juices, I use my time to handle the [...]
By Clayton Makepeace | Wed, Jun 24, 2009
Since offering to reveal a secret appeals to us humans on so many visceral levels, it’s no wonder that many of the most successful direct-response promotions of all time have used it to boost attention and readership. Nor is it any wonder that offering to reveal more secrets in a free report that is delivered along with the product being sold can drive response rates, revenues, and profits through the roof. So how could YOU use secrets to hit one out of the park the next time you’re at bat?
By Clayton Makepeace | Mon, Jun 15, 2009
When we marketers and copywriters approach a prospect with a direct-mail piece, an e-mail blast, a print ad - or any other kind of sales promotion, for that matter - we are interrupting his life. The simple act of putting sales copy before a prospect brings him to a fork in his road - forcing him to make a decision to either (1) read or (2) not read our message. And every time his eye moves from one sentence to the next… from one paragraph to the next… or from one page to the next… he reaches yet another fork in the road - and gets to decide whether he’s going to keep reading our message or abandon it.
By Clayton Makepeace | Tue, Jun 9, 2009
Now some folks will tell you that beginning sales copy with a question is bad form. After all - any question you ask could be answered in a way that is not helpful to your objectives. And your sales letter could wind up in the trash.
By Clayton Makepeace | Mon, Jun 1, 2009
By the time I met Wilma, she had studied literally thousands of pages of courses, books, and e-zine articles about copywriting. She had all the fundamentals down cold. She could recite Hopkins, Caples, Masterson, and Makepeace verbatim. But when I gave her her first paid assignment, she froze like a deer in the high beams of an oncoming Peterbilt.
By Clayton Makepeace | Thu, Apr 16, 2009
Back in The Day, copywriting was a leisurely business - almost a pastoral pursuit. The client’s marketing folks got you on the phone, described the product, told you what they’d tried before and how it’d worked… what they’d been learning and thinking lately… and you brainstormed the themes you might use for a new promo.
By Clayton Makepeace | Tue, Mar 17, 2009
Right now, our prospective customers are experiencing some of the most intense and contradictory emotions they’ve had in their entire lives. The saner ones blame their financial problems on decisions made by the White House, Congress, the Treasury, and the Fed for the last couple of decades. Others - those with a more tenuous grip on reality - blame “those greedy bankers” for having the unmitigated gall to actually approve every loan and credit card application they ever submitted.
By Clayton Makepeace | Wed, Feb 18, 2009
Ask any soft-offer marketer and he’ll tell you: Promotions that create unrealistic expectations for the product invariably result in lower pay-up on the back end. Hard-offer marketers know that over-the-top promises result in much higher cancellation rates and much lower response to secondary sales and renewals.
By Clayton Makepeace | Thu, Aug 13, 2009
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