Love him or hate him, you have to admit it. Rush Limbaugh is a phenomenon.
He doesn’t promise riches, better health, social status, to ease your workload, or get you dates.
In fact, he never offers anyone one single benefit or presents a single “Reason Why” listening to him or reading him will improve your life in any way.
When someone asks, “What do you do for a living?” there is only one correct answer.
It’s not “I have a business.” A business is something you own; not something you do.
The correct answer is to declare loudly and proudly…
Before you can write an effective piece of marketing copy, you have to know what your prospects are feeling — understand what we call their “resident” or “dominant” emotions.
How do you do it?
As The Redhead and I were chatting with some new friends between sessions at the Early to Rise Bootcamp, a big guy approached our little group. (more…)
There are pretty much only two kinds of prospects in a marketer’s universe: (1) casual copy scanners, and (2) inveterate readers.
Hand a sales letter to a dozen people, and you’ll see what I mean. Some of them — the inveterate readers — will read the headline and every page of the copy.
I’m so old, I’ll betcha my tie has gone in and out of style at least five times.
Not that I pay much attention to such things, mind you.
My professional life revolves around marketing trends. And there again, my advanced age means I’ve seen many promotional styles over the years. (more…)