Charlie Byrne is Senior Copywriter and Editorial Director for Early to Rise. Charlie spent the earlier part of his business career as a systems analyst, project manager and consultant in New York City for Fortune 100 companies including Philip Morris, Digital Equipment, and Citicorp as well as New York University and Columbia University.
He then spent over ten years at Reuters Ltd and Interealty Corp designing and implementing financial, real estate and news information services. In 2003, he joined Early to Rise as a senior editor and copywriter. Since then he has helped publish over 1000 editions of ETR, resulting in gross revenues of well over $25 million. He has also produced dozens of winning sales letters and promotions, including two that brought in over $200,000 in under 24 hours, another two that have grossed over $1 million each, and a single sales letter that sold 25 units of a $10,000 product.
Read Charlie Byrne's previous newsletter articles below:
My high school pal Greg and I had picked up the rental car at JFK, driven three hours north toward Boston, and now the fuel gauge was almost on “E.” I pulled off I-95 and into the service plaza, looked down at the gauge again, and headed for the gas pumps.
By Charlie Byrne | Wed, Aug 13, 2008
The plan was nearly perfect. I'd fly from Florida up to JFK and spend Friday night at my nephew's graduation party on Long Island. Saturday morning, I'd drive up to Boston to spend the rest of the weekend visiting friends, and would then fly back home out of Logan airport Sunday night.
By Charlie Byrne | Tue, Aug 5, 2008
There are all kinds of benefits in finding great little "dive" restaurants in your neck of the woods...
By Charlie Byrne | Fri, Aug 1, 2008
I'm sure you know that an excellent dinner for two can easily run into three figures these days. And with prices going up everywhere, it's only getting worse.
By Charlie Byrne | Fri, Jul 25, 2008
In a review about a new steakhouse here in Delray Beach, the writer said she'd ordered a salad with green goddess dressing.
By Charlie Byrne | Fri, May 23, 2008
Combing back through the longstanding principles you've come to know and love by reading ETR and Michael Masterson's new blockbuster book, Ready, Fire, Aim, I found at least seven "power principles" with fascinating parallels to the Stanford project.
By Charlie Byrne | Thu, May 8, 2008
Take a ride around your town and you'll see it on signs everywhere you turn. Self-absorbed... inner-directed... and completely without benefit to the reader.
By Charlie Byrne | Sat, Apr 19, 2008
Now, with the addition of two dwarf planets to the lineup, this memory trick is outdated.
By Charlie Byrne | Fri, Apr 18, 2008
Everyone knows that the nine planets, in order of their distance from the sun, are Mercury, Venus, Earth, Mars, Jupiter, Saturn, Uranus, Neptune, and Pluto. Right? Wrong!
By Charlie Byrne | Tue, Apr 15, 2008
The purpose of a great headline is to get your readers' attention. And the purpose of the remainder of your sales letter is to get your readers to buy your product or service. But if there is a disconnect between what the copy promises and what the product delivers, you're going to have dissatisfied customers who feel betrayed.
By Charlie Byrne | Fri, Aug 15, 2008
0 Comments