Author's Page:
Charlie Byrne
Charlie Byrne is Senior Copywriter and Editorial Director for Early to Rise. Charlie spent the earlier part of his business career as a systems analyst, project manager and consultant in New York City for Fortune 100 companies including Philip Morris, Digital Equipment, and Citicorp as well as New York University and Columbia University.
He then spent over ten years at Reuters Ltd and Interealty Corp designing and implementing financial, real estate and news information services. In 2003, he joined Early to Rise as a senior editor and copywriter. Since then he has helped publish over 1000 editions of ETR, resulting in gross revenues of well over $25 million. He has also produced dozens of winning sales letters and promotions, including two that brought in over $200,000 in under 24 hours, another two that have grossed over $1 million each, and a single sales letter that sold 25 units of a $10,000 product.
Read Charlie Byrne's previous newsletter articles below:
Judy and John are great friends of ours. Recently retired, they own a beautiful waterfront house in Maryland, a small condo in Florida where they "winter," and a sailboat just large enough for the occasional cruise down to the Bahamas.
No wonder the U.S Postal Service is in serious trouble. They apparently think having too many eager new customers is a problem!
Let me explain…
On a recent trip to a small town in Maine, I stopped at the local post office
Charlie Byrne offers a simple strategy that can help you attract more customers, write stronger sales copy, and make more sales.
I already knew that Michael Masterson, one of the world’s top copywriters, was on board and heading to the French countryside for the three-day writing conference I was attending. But now I saw John Forde taking a seat beside him. To have Forde presenting at the conference as well as Masterson would be a fabulous extra bonus.
If the recession has you paralyzed in your tracks and scared shoeless for your financial future, here’s a radical idea.
Start your own online business. Yes, and do it right now.
Maybe you consider yourself too young to be worried about such things. Maybe you don’t have much money (certainly not anything that you’d consider an “estate”). Doesn’t matter. Just because you’re not a millionaire is no reason to think you don’t need to have a serious sit-down with a capable attorney. Find a good lawyer and set up a meeting to discuss these important issues.
I’d say it’s the #1 mistake most untrained or beginner copywriters make…
I’m talking about focusing inward on yourself instead of outward on your prospect or customer.
I was reminded of it again just this morning as I drove by a local sub shop.
“If you really want to be sure of that 7:30 p.m. table, ask for it with a French, Spanish, or Italian accent. It will brand you as a potentially bigger spender, the kind helping restaurants outlast a weak dollar and a wobbly Dow.”
"I’ll have that copywriting article ready in the morning. Right now, Peggy and I are heading out to Byrnes’ Irish Pub for dinner and a Guinness."
When running your new product ideas past friends and family, don’t pay much attention to what they say. Heck, they don’t want to burst your bubble by telling you you’re not the next Ron Popeil.
By Charlie Byrne | Mon, Jan 19, 2009
0 Comments