Author's Page:

Bob Cox


The Billionaire In You is a system of principles developed from Bob's unique experience being involved with four Billionaires over the past 30 years.

As co-founder of the world's first Home Shopping Channel to working with the largest privately owned hotel chain in the Southeast Bob has answered the question: How can it be that a group of people in the same city, with the same education, opportunity, upbringing and starting bank balance make riches beyond their dreams - and others do not? Answer: They used a system, which set them apart from the crowd! Bob with his wife and partner of over 30 years, Karin, is the "voice" of ETR's Total Success Achievement Program which includes weekly Power Surge Messages, two teleseminars every month and coaching calls. Members have exclusive access to ETR's Success Website to download past teleseminars (MP3 format), reread all the Power Surge Messages plus bonus downloads and a Forum for discussion.


Bob is an author of Flip the Success Switch, motivational speaker and independent Business Consultant who enjoys bowling, golfing and flying. He has a private pilot's license and owns his own Diamond DA-20 airplane. Bob holds 2 world airspeed records with the National Aeronautic Assoc. (NAA) and Federation Aeronautique Internationale (FAI).



Read Bob Cox's previous newsletter articles below:


The Little Bang Success Technique

By Bob Cox | Thu, Jan 7, 2010

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According to the “Big Bang Theory,” the universe was created by a sudden, massive explosion. And many people approach goal setting the same way. They set an ambitious goal and expect it to come to fruition immediately.

The Insidious Character Flaw That Could Double the Time It Takes You to Succeed

By Bob Cox | Fri, Dec 25, 2009

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“Bob,” my partners and business associates would often say to me, “You are a great detail guy. We love your reports. We can always count on you to strive for perfection.”

How to Find the Lighter Side of Life

By Bob Cox | Tue, Dec 22, 2009

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Whether you are trying to build a business… lose 20 pounds… learn French… or get that promotion you’ve been eyeing, you’re working hard to achieve something that’s meaningful to you. You take your goal very seriously. And you should. You should work hard and be punctilious.

Make Your Promises Honestly

By Bob Cox | Fri, Dec 18, 2009

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Building a solid reputation (in business or personally) requires diligent and consistent action. It can blow up in an instant. No matter your past accomplishments, one unfortunate incident can ruin it all.

“ID Syndrome” — How to Quiet Your Needy Inner Voice

By Bob Cox | Thu, Dec 17, 2009

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I need to e-mail my sister this video of dogs and cats playing. It is so cute, she will love it. I need to check my favorite sports team website to see who has been traded and all the recent rumors surrounding our star pitcher.

Time Stealers You Don’t Need

By Bob Cox | Thu, Dec 10, 2009

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I know you have found yourself in conversations with a co-worker who says something like this: “She is pretty, and that’s why she was promoted.” Or… “His uncle owns the business, and that’s the only reason he was able to get a job here.” Or… “They keep taking credit for my ideas and holding me back.” Sadly, [...]

What Do You Want Your Life to Look Like?

By Bob Cox | Thu, Nov 26, 2009

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During my early business career, I was a terrific insurance salesman. Every year, I would sell more and more. Every year, I would accumulate more and more. Every year, I would send my wife, Karin, and her mother on fabulous trips I won by exceeding sales goals.

Second Impressions Count

By Bob Cox | Wed, Nov 25, 2009

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When I finally decided to do something about my dream of becoming a pilot several years ago, the first thing I did was look for a flight school. There are a limited number in my area. I went down to the closest one to check it out. They seemed legitimate, and had quite a few students. [...]

Stepping Up

By Bob Cox | Thu, Oct 8, 2009

2 Comments

I want to acknowledge something important, something you have probably gone through during your goal achieving efforts. I’ve gone through it myself, and most high achievers I know have too. I am talking about the setbacks and disappointments that have stopped you dead in your tracks. Perhaps the promotion you expected didn’t materialize… [...]

Embracing Your Inner Otter

By Bob Cox | Wed, Sep 9, 2009

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Life affords each of us an opportunity for adventure every day. Often, it is simply a matter of embracing the opportunity to advance a goal. Here’s an example of what I mean … For years, I traveled through the entire state of Florida by car for business. As you can imagine, driving to appointments became less than [...]

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