Bob Bly is an independent copywriter and consultant specializing in business-to-business and direct marketing. He has been hired as a consultant by such companies as Sony, Chemical Bank, J. Walter Thompson, Westinghouse, and Prentice-Hall.
Bob is also the author of more than 50 books including The Complete Idiot’s Guide to Direct Marketing (Alpha Books), Targeted Public Relations, Selling Your Services, How to Promote Your Own Business, and Keeping Clients Satisfied. A phenomenal public speaker, Bob will share with you how easy it is to start your own business.
Whether you’re ready to quit your job or are just looking to make a little money on the side, you’ll want to hear Bob’s advice.
Read Bob Bly's previous newsletter articles below:
KJ, like many of my subscribers these days, wants to get into Internet marketing. But she feels frustrated and unable to move forward. “Where should I begin?” KJ asked in her e-mail. “What was your tipping point to online success?” My answer: “The tipping point in Internet marketing success is to stop reading about [...]
Before you optimize your website or buy pay-per-click (PPC) traffic, you should perform “keyword due diligence.” That means you must check to see that Internet users are actually searching for information on your product by using the same keywords you assumed they would use. When I tell this to people, they often pooh-pooh it. [...]
By Bob Bly | Tue, Oct 6, 2009
There is an important Web metric that you should be tracking in your Internet marketing business — but probably aren’t. It is the “evaporation rate.” The evaporation rate measures how many names you lose from your subscriber list — by the week, month, or year. How do names evaporate from your list? It’s simple.
By Bob Bly | Wed, Sep 30, 2009
To promote herself and her business, JL wants to write a book. But she isn’t quite sure how to get her book into print. “It feels like getting a book published is challenging,” she writes. “Would it not be easier to self-publish?” Others have asked me the same question over the years. “What’s better?” an [...]
When you’re building an Internet business, it’s useful to step back and evaluate your progress every now and then. You will be at one of the following levels … Level One: The “getting ready to start” phase. You are spending a lot of time and money buying and studying Internet marketing courses. But you aren’t selling anything yet. Level [...]
By Bob Bly | Fri, Sep 4, 2009
Does the idea of selling information products on the Internet appeal to you? It does to GL, one of my subscribers. But she is hesitating about whether to even start. GL is worried that there are already more than enough people hawking e-books, DVDs, and courses on the Internet. “Isn’t the Internet already overcrowded with a million info [...]
By Bob Bly | Tue, Aug 18, 2009
In this article, I’m going to give you a definitive, to-the-penny answer to that question. Something I don’t think you’ve gotten elsewhere. I find the rule for start-up money to be the same for an Internet business as it is for many home-based businesses. It’s a “time or money” equation. (Michael Masterson has written about it [...]
By Bob Bly | Mon, Jul 20, 2009
“Nate,” a freelancer I hired to write an e-book for me, e-mailed the first draft of the manuscript today as an attached Word file. Also attached: his invoice. Why did you do that, Nate? I just got your FIRST draft. I haven’t even opened the file, much less reviewed it. And I certainly haven’t given [...]
By Bob Bly | Thu, Jul 9, 2009
Internet buyers LOVE discounts, yet most info marketers don’t use them nearly enough. A case in point: On 4/9/09, we sent an e-mail to my list offering one of my e-books at the cover price of $79. It generated 32 orders and $2,528 in revenues. Not great, not bad. Last Thursday, we sent the identical e-mail [...]
By Bob Bly | Fri, Jun 19, 2009
“When selling information products on the Internet, what are the pros and cons of having a home website with more than one product and having micro-sites only for the more expensive and lengthy products vs. having a micro-site for every product?”
By Bob Bly | Fri, Oct 30, 2009
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