Bob Bly is an independent copywriter and consultant specializing in business-to-business and direct marketing. He has been hired as a consultant by such companies as Sony, Chemical Bank, J. Walter Thompson, Westinghouse, and Prentice-Hall.
Bob is also the author of more than 50 books including The Complete Idiot’s Guide to Direct Marketing (Alpha Books), Targeted Public Relations, Selling Your Services, How to Promote Your Own Business, and Keeping Clients Satisfied. A phenomenal public speaker, Bob will share with you how easy it is to start your own business.
Whether you’re ready to quit your job or are just looking to make a little money on the side, you’ll want to hear Bob’s advice.
Read Bob Bly's previous newsletter articles below:
I am constantly besieged by nice, well-meaning folk who desperately desire to be writers, consultants, coaches, speakers, and information marketers. Many of these people actually have a talent for writing, consulting, coaching, speaking, and authoring information products. Yet most will not succeed, because… They have nothing to teach, write, or speak about. You see this all the time…
By Bob Bly | Mon, Feb 8, 2010
When you hear about all the folks who are making thousands of dollars a week in passive income by selling information products on the Internet… and “working” only a few hours a day… … it’s tempting to want to jump on the bandwagon. But before you take the leap, it pays to think about whether it is [...]
By Bob Bly | Thu, Feb 4, 2010
The most important piece of advice I ever give anyone — whether they are a copywriter, consultant, writer, Internet marketer, or retail merchant — is to specialize. Find an under-served niche that needs what you are selling… and become the leader in that space. When I give this advice, the other person invariably says, “I want to [...]
By Bob Bly | Fri, Jan 8, 2010
Here’s a trick question: What’s better — chopped liver or filet mignon? Most people would say “filet mignon.” But filet mignon isn’t better than chopped liver. Nor is chopped liver better than filet mignon.
By Bob Bly | Wed, Jan 6, 2010
Years ago, I had a client who sold utility software for IBM mainframes. He would send out a letter with a technical description of the software and its function. He would offer to send the software on magnetic tape for a “free 30-day trial.” That was (and still is) an industry standard.
By Bob Bly | Tue, Dec 22, 2009
What’s the most important piece of office equipment any marketer can own? It’s not a copier… a color printer… or even a PC.
By Bob Bly | Tue, Dec 8, 2009
A public radio station in my area, featuring eclectic rock and pop, sent me a fundraising letter. It began: “Dear Neighbor, I know you are a savvy media consumer.”
By Bob Bly | Tue, Nov 24, 2009
Do you need to create a “portal site” — a main company website — for your Internet marketing business? The short answer is yes. Let me explain…
By Bob Bly | Fri, Nov 20, 2009
A “swipe” file is a collection of promotions — mailed by successful marketers — that you have saved. “A good swipe file is better than a college education,” says my old direct-marketing “professor,” master copywriter Milt Pierce.
By Bob Bly | Fri, Oct 30, 2009
KJ, like many of my subscribers these days, wants to get into Internet marketing. But she feels frustrated and unable to move forward. “Where should I begin?” KJ asked in her e-mail. “What was your tipping point to online success?” My answer: “The tipping point in Internet marketing success is to stop reading about [...]
By Bob Bly | Thu, Feb 11, 2010
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