Are You Overlooking This Powerful Marketing Tool?

By Early To Rise | Thu, Jun 4, 2009 |

  

Archives: Daily Issues

Issue# 2686

  • WEALTHY: The quickest way to start an Internet business (Jason Holland)
  • HEALTHY: How to get fit this summer (Yarixa Ferrao)
  • WISE: Alexander Gregg on public speaking

ALSO IN THIS ISSUE:

  • A great way to obtain publicity for yourself… or anything you have to sell (Don Hauptman)
  • How to get your customers to buy more from you (Michael Masterson)
  • It’s Fun to Know… about the demand for surgical masks
  • Add “diadem” to your vocabulary


* Highly Recommended *

The Secret “Three-Step Strategy” to Internet Riches

You’ll want to read and reread the “three-step strategy” to Internet Riches very, very carefully… for it holds the secret to Internet riches beyond your wildest dreams.

I’m dead serious.

A warning before you check it out – it sounds almost too simple. But don’t let its simplicity fool you.

This strategy is so incredibly powerful… and will save you so much time, money, and energy… that you will be absolutely astonished at how much progress you’ll make when you follow it.

What’s more, it’ll place you right on the fast track to making money from your own new website almost immediately.

Get this “three-step strategy” to Internet Riches right here.


ETR Insider Report: No Product – No Problem

By Jason Holland

“This way, attendees could start making as much as $500 while they’re still at the conference!” MaryEllen exclaimed.

We’d already made a big promise: Every attendee at our upcoming 5 Days in July Internet Business Building Conference WILL walk away with their own fully functioning Internet business – in just 5 days. But now MaryEllen had upped the ante. Now, attendees would have a chance to start making money even before they got back home.

This is how it breaks down: All attendees will have the opportunity to enroll in ETR’s Affiliate Program at the conference.

As you may know, becoming an affiliate of an established company that already markets a variety of products is a great way to “get your foot in the door” as an online entrepreneur. You simply promote the company’s products on your website, and they (in this case, ETR) take care of fulfilling the orders generated by your efforts, handling customer service, and so on. You, of course, get a cut of each sale. (With ETR’s commission structure, you get 25 percent on all sales. So, for example, by selling just one ticket to ETR’s 2009 Info-Marketing Bootcamp, you can get $499.25 – straight into your pocket!)

George Dahir, ETR’s Affiliate Program Manager, will be in Denver to personally assist the new affiliates in setting up their websites for affiliate sales, show them the best ways to promote ETR’s products, and, of course, answer any questions.

But this is only one component of the comprehensive Internet business-building program the ETR team has in store for 5 Days in July attendees. Search engine optimization, pay-per-click ads, copywriting, e-mail marketing and list building, not to mention website creation with some of the easiest-to-use software ever… it’s all going to be covered in Denver.

[Ed. Note: Even if you are just thinking about starting your own business, you should go here to find out what the Early to Rise team has in store for you during our 5 Days in July Internet business-building conference.]

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“There are three things to aim at in public speaking: first, to get into your subject, then to get your subject into yourself, and lastly, to get your subject into the heart of your audience.”

- Alexander Gregg

How Public Speaking Can Benefit You – Whatever You’re Selling

By Don Hauptman

You may be surprised to discover how many advantages public speaking offers to anyone who has something to sell.

Your business, and your expertise, might be investing, fitness, motivating employees, fine art… or even video gaming. Whatever it is, people with an interest in that subject regularly assemble. They want to hear you.

Here are just a few of the many benefits you can realize by speaking about your specialty:

  • You become a recognized expert, an authority in your field or niche. The value of having a solid reputation in a specific topic can be incalculable.
  • The fan base or following you develop is a prime market for your products or services. You might generate sales immediately after your presentation. Or they might come later, especially if you have a way to capture attendees’ names and contact information.
  • This kind of exposure can be superior to paid advertising. It’s more credible and less expensive.
  • Program directors expect the speakers they book for their events to promote themselves and their businesses, so they don’t always pay. But many times speakers are paid – sometimes quite handsomely. You may also discover that you enjoy sharing your knowledge, as well as the applause, acclaim, and celebrity treatment popular speakers are routinely accorded.
  • Finally, speaking offers you numerous ancillary and spin-off possibilities. You might, for example, be able to recycle your presentation into an article, book, course, or audio or video program.

Where can you speak? Opportunities abound.

Consider the corporate and business world. Every industry and profession has conferences, conventions, seminars, breakfasts, lunches, and dinners. All need speakers.

To prospect for bookings, begin with your own network. If you don’t have direct contacts with groups that sponsor relevant events, an Internet search will turn up dozens or hundreds, including some you might never guess existed. Ask your local Chamber of Commerce for referrals to groups that welcome new speakers. Directories of associations are also good resources.

While researching my e-book, The Versatile Freelancer, I interviewed numerous successful speakers. One is Mardy Grothe, a consultant who speaks to business and professional associations on leadership, conflict resolution, and related topics. The 8,000 members of Vistage, an international business-networking group, consistently rate him as one of the organization’s best speakers.

“It’s tough to get booked by national associations,” Mardy says. “There’s a lot of competition and it’s a long shot. But here’s a tip that worked for me. Many of them have state chapters – so you have 50 additional chances.

“Moreover, it’s easier for a beginner on the state level, so start there. They pay little or no money, but it gets your foot in the door. They may recommend you to other chapters. Then one day, you have the clout to get the gig at the annual conference of the parent group, and that pays well.

“Your opportunities are in your own backyard,” Mardy advises. “Look around in your area. Speak at local groups and companies. If you have services to sell, your clientele is probably local, so that exposure makes sense.”

Regarding your presentation itself, here are a few tips that have served me well in my own speaking appearances:

  • Tell audiences things they’ll find new, different, surprising, and immediately useful. Experienced attendees ask themselves, “What’s my takeaway value here?” The last reaction you want is “I’ve heard all that before!”
  • Consider lots of potential content, but trim it all down to three or so key points. Attention spans are limited. No one ever said, “That talk was way too short.”
  • If you use visuals, the same principle of simplicity applies. Put one point on each slide, not 10. Avoid “PowerPoint Overload,” a mistake speakers frequently make.
  • Contrary to what you may have heard, never start a presentation with a joke. But a relevant story or anecdote can be a great way to establish rapport with your audience.
  • Prepare a handout. Like your talk, it should be useful and “content rich.” It shouldn’t duplicate your presentation but rather complement or expand on it. Be sure to include your website address and other contact information.

When I suggest to friends that they consider public speaking to promote their businesses, I sometimes get the response, “I could never do that! I’d be terrified to stand up in front of an audience.” People afflicted with stage fright don’t realize that it’s not that difficult to overcome. If you can talk to an audience of one person, you can talk to an audience of one thousand. And you don’t have to dazzle your listeners. You merely need to communicate information they find valuable.

So what’s stopping you from reaping the rewards of public speaking?

[Ed. Note: The above article was adapted from Don Hauptman's e-book The Versatile Freelancer: How Writers and Other Creative Professionals Can Generate More Income by Seizing New Opportunities in Critiquing, Consulting, Training, and Presenting. It contains step-by-step advice on how to prepare a presentation, cure stage fright, avoid mistakes and problems, obtain bookings, negotiate compensation, leverage and exploit a presentation into new sources of profits, and more. The book comes with a free bonus report and a 100 percent money-back guarantee of satisfaction. Order your copy without risk here.]

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* Highly Recommended *

How to Get Recession-Proof Cash Pay-outs of Over $3,000 a Month 

72 hours from now, you could be collecting over $3,000 a month… just by chatting down at the coffee shop with friends.

  • No social skills needed.
  • No selling involved.
  • No customer hassles.

Follow simple 1-2-3 steps, and you’ll be ready to go in under 20 minutes.

Get the details here.


Customer Service Made Easy… and Profitable

By Michael Masterson

When businesses are set up properly, the optimum selling strategy is one that acquires as many customers as the allowable acquisition cost will allow. What that means is that new customers are brought in at breakeven or a loss. Thus, a healthy optimum selling strategy for the front end is never going to be profitable. All the profits, when you see the business from this perspective, come from the back end.

So how do you increase back-end sales? How do you get your customers to buy more frequently from you and pay more per purchase?

The answer is customer service. Doubling, tripling, quadrupling, or quintupling your back-end sales is a matter of good customer service, and good customer service involves only three things.

1. Knowing what your customers really want.

2. Finding out how you can do that for them.

3. Talking to them about what you are happy to do.

[Ed. Note: The above article was adapted from Michael Masterson's bestselling book Ready, Fire, Aim, published with permission from John Wiley & Sons. Get your copy today.]

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The First Step to Getting a Sexy Beach-Ready Body

By Yarixa Ferrao

Many of my clients are in a hurry to slim down and tone up these days. Summer is upon us, which means they’re wearing less clothing and have more chances to feel self-conscious.

If you’d like to get your body beach-ready, I have a few simple suggestions. And the first step doesn’t even require you to break a sweat!: Write down your top five reasons for wanting to get in shape.

“Becoming truly motivated starts with your willingness to understand the ‘whys’ of what you want to accomplish in your career and your life,” says Bob Cox, success mentor and creator of The Billionaire in You. “Picking the right motivation is crucial to whether you actually follow through.”

So give yourself five good reasons for getting in shape that will motivate you to get your butt into gear.

For instance, “I want to show up at my 20-year reunion looking so slim and toned that my ex’s eyes will fall out of his/her face.”

Or, “I want to lose 20 pounds so my kids will be proud to be seen with me at the beach.”

Or, “I want to put on a bikini and look super-hot.”

Or, “I want to start exercising regularly so I can have the body of my dreams and feel amazing each and every day!”

Now, tape that list of reasons someplace where you’ll see them every day. On your bathroom mirror, on your closet door, next to your desk. This big dose of meaningful motivation will help you stick to your diet and exercise plan.

[Ed. Note: Getting motivated is the first step to getting healthy. But, to see results, you also need to eat right and exercise. For dozens of healthful nutritional recommendations, plus workout techniques, sign up for ETR's free natural health newsletter.

Yarixa Ferrao is the certified personal trainer and founder of "Get Fit in 6" who has been whipping some Early to Rise staffers into shape. Coach Yari's e-course newsletter series explains the exercise and nutrition secrets that can help you burn fat. Click here to sign up.]

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* Highly Recommended *

Your Personal Wall Street Protection Plan

Thugs.

It’s a strong word. But how else would you describe a group that has stolen from you, your family, and friends without any trace of regret.

No, not the Mafia or a teenaged gang… I’m talking about the brokers and bankers who ripped us all off with smiles on their faces – and then blamed us.

Protect yourself from them today and get restitution.


It’s Fun to Know: The Demand for Surgical Masks

When you tune into media coverage of the swine flu pandemic, you can’t miss all the surgical masks being worn by pedestrians and health officials in Mexico and other affected countries.

But if the pandemic hits the U.S. in big numbers… demand for those masks could get out of hand. Turns out that the official U.S. government stockpile is only 119 million masks – that’s about one for every three Americans. And the Department of Health and Human Services estimates we would need 30 billion if the pandemic goes “full-fledged,” because they need to be replaced regularly to be effective.

The good news? Many health experts doubt that the masks do much to help stop the spread of disease – mostly because people tend to use them incorrectly or sporadically. What does work? Canceling large social gatherings, frequent hand washing, and covering your mouth when coughing.

 

(Source: Time)

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Word to the Wise: Diadem

A “diadem” (DYE-uh-dem) – from the Greek for “a band” – is a crown.

Example (as used by Milan Kundera in the Guardian): “The sky above is blue; the many clouds – sun-drenched, gilded, lively – have moved down, settled like a great diadem on the broad ring of the encircling mountains.”

[Ed. Note: Become a more persuasive writer and speaker... build your self-confidence and intellect... increase your attractiveness to others... just by spending 10 VERY enjoyable minutes a day with ETR's Words to the Wise CD Library.]

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Comments

3 Responses to “Are You Overlooking This Powerful Marketing Tool?”

  1. Very informative internet marketing resources. Ryan

  2. Steven Balinda says:

    Hi there? Iahve plan I have been working on for the last 5 months and in order for it to start-up it will need funding, so any advice.
    many thank’s
    Steven.

  3. Some of these perhaps sound too good to be true?

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