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6
Strategies for Serious eBay Sellers
It's
easy to make a few extra dollars on eBay by selling "stuff"
that's been gathering dust in the back of your closet. But if
you're serious about using eBay to create an actual business
for yourself, you might want to get a copy of Amy Joyner's book
"The
eBay Millionaire". Much of the book focuses
on profiles of 18 men and women who sell at least $150,000 worth
of merchandise per month on the site. Here is some of their
good advice:
-
Become a buyer yourself, and use what you learn from the
auction practices and policies of other sellers to set your
own.
-
Attract more bidders by beginning your auction with a very
low opening price.
-
If the item you're selling can be spelled in more than one
way - or is commonly misspelled - make sure you include
all variations in the way the item is listed.
-
If at all possible, include a photo of the item you're selling.
-
For tax purposes, as well as your own information, keep
track of all your expenses, including Internet access, long-distance
phone calls, and even the miles you drive to the post office.
-
To find out what your competitors are doing right (and what
they're doing wrong), read the feedback they get from their
customers.
(Source:
Michelle Singletary in her syndicated column "The Color
of Money")
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Lazy Man's Personal Profit Center
In
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http://www.myresumebiz.com/etr1
"Behavior
is what a man does, not what he thinks, feels, or believes."
- Emily Dickinson
Marketing
and the 10 Characteristics of Human Behavior
By
Jay Abraham
The
more you study the communication process, the more you realize
that successful marketing com¬munications ... be they ads,
sales letters, brochures, or proposals ... tap into key characteristics
of hu¬man behavior.
The
more you are aware of the following basic traits, the more powerful
and effective your sales efforts will be:
1.
People follow leaders that have their confidence.
In
a business sense, people will support companies that they
consider to be leaders. The interesting thing is that these
images may be real, or simply well-constructed perceptions.
What this means to you is this: If your company excels in
something, make certain you communicate that excellence effectively
and often to har¬ness your leadership status.
2.
People seek unity by group action.
This
is the "bandwagon" phenomenon that you can take
advantage of in your business by making good use of the testimonials
you receive. Use this marketing tool in your communications
to boost the advocacy (see Word to the Wise, below) of your
cause.
3.
People react best under pressure of deadlines.
Maybe
one in 10 sales letters, maybe one in 50 ads make use of this
fact. Yet genuine deadlines with genuine reasons for them
dramati¬cally increases your response rate.
4.
People easily lose their sense of identity.
Mobility
separates people from past interests and exposes them to new
ones. And this is a great opportunity for you! If you are
the only company that writes to them, even simply to say that
you appreciate them, you'll gain immense loyalty. Interestingly,
clients of ours (in retail, business-to-business, and professional
practices) who've tapped this powerful idea typically report
that they are disappointed by the fact that they get virtually
no reaction to their letters ... at first. But that the sales
that follow prove the long-term power of this loyalty-building
program.
5.
People give incomplete attention.
We
all do it. We are so focused on what we're about that we are
guilty of thinking everyone else should be too. Not only focused
on us, but excited about what we've got. The fact is, they're
distracted by their own lives. They don't give a damn about
us until we put our offer in terms of what it'll do for them.
W-I-I-F-M!
What's-in¬ it-for-me. You literally have to break into
their awareness and work hard at holding it. Then, follow
the old preacher's advice: "Tell 'em what you're going
to tell 'em, tell it to 'em, and tell 'em what you just told
'em."
6.
People glance instead of read.
Many
people are poor readers. Or lazy readers. So make your sales
message short and sweet. That doesn't mean short copy is better
than long. It means don't write a word more (or less) than
you have to in order to achieve your objective.
If
you're "selling off the page," that will require
a fuller and longer argument than if you're merely selling
the idea of putting a coupon in the mail. Compelling headlines,
powerful opening paragraphs, short words, short sentences,
and short paragraphs are the key to getting people to glance
- and then to get interested enough to keep reading.
7.
People are suspect of perfection.
In
a nutshell, tell your prospects about your "warts"
as well as all the good things about you. That honest and
open approach will win you many friends and many more sales.
8.
People identify with generalizations.
Most
people are begging to be led. What's more, they'll identify
with parables, testimonials, examples, and case histories.
I don't mean this to sound ma¬nipulative ... simply to
point out an effective key in the art of persuasion.
One
of the most famous sales letters of all time began this way:
"An
ancient Persian Poet said, 'If thou hast two pennies, spend
one for bread. With the other, buy hyacinths for thy soul.'"
Attached
to the top of the letter was a one-cent coin. You may know
the letter. It sold Reader's Digest subscriptions ... and
did it so successfully that literally hundreds of millions
of "pennies" have been mailed worldwide over the
years with that theme.
9.
People go for "grooves" and easy formulas.
Think
about it. Ever since The Ten Command¬ments, we've been
given the easy way to do things with formulas: the five-point
plan ... three easy steps ... 4 important reasons.
Years
ago, I worked at a delicatessen. We had a vast selection of
fine foods. People would phone up and ask if we did picnic
baskets. "No," we'd say, "but we have salads,
meats, pates, desserts ..." We'd list a host of mouth-water¬ing
things. What would the caller say? "Thanks, I'll call
you back." And, of course, they didn't.
Finally,
we figured out that people don't want to make the decisions,
they want the decisions made for them. And they want a surprise
element too. So thereafter, when someone would phone to ask
if we had picnic baskets, we'd say, "Yes, and they're
$30 for two people (or whatever)." Inevitably, the caller
would respond, "Fine, I'll be in tomorrow morning to
get one." By picking up on that simple concept, we dramatically
increased our profits.
10.
Most people like the feeling of power.
People
resist making the decision to buy, because it would end the
pleasant courtship they're enjoying throughout your sales
pitch. The key to overcoming that resistance is to stress
the attention that will come to them after they make the purchase.
[Ed.
Note: As the founder and CEO of Abraham Group, Jay Abraham has
spent the last 25 years solving problems and significantly increasing
the bottom lines of over 10,000 clients in more than 400 industries
worldwide.
How
successful would you or your business become with Jay as your
"personal coach"? Well, now you can find out!
Jay
will be a featured speaker at ETR's Wealth-Building Bootcamp
this October, along with Michael Masterson, Brian Tracy, Robert
Ringer, and over a dozen of the nation's leading wealth-building
experts. If you're interested in making your first (or second,
or third) million faster than you've ever imagined, please
take a look at the full schedule here.]
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Bill
Davis used to cringe when he had to go to social affairs
that were going to have dancing.
But
he changed from wallflowers into a couple that other people
watched with awe on a dance floor at weddings and affairs…and
he learned how to do it all in the privacy of his own
home with his wife.
For
more information on becoming comfortable on a dance floor,
follow this link:
http://paullawrenceproductions.com/dance.htm
Aspartame
Induces Tumors and Leukemia in Rats
The
U.S. Food and Drug Administration (FDA) delayed approval of
the artificial sweetener aspartame (NutraSweet) for almost 10
years, because it was a proven health hazard. It was finally
given a green light on the basis of political muscle and bureaucratic
maneuvering - not on the basis of science.
Despite
a mountain of evidence to the contrary, NutraSweet's manufacturer
continues to vigorously proclaim the product's safety - and
hundreds of millions of people consume it. But that doesn't
take away the risk.
A
three-year Italian study recently showed that aspartame caused
malignant brain tumors, leukemia, and lymphoma in rats - at
"doses very close to the acceptable daily intake of humans."
And if a substance is carcinogenic in rodents, that is accepted
by scientists as a good predictor for the same result in humans.
So
if you crave something sweet, use the all-natural herb stevia
instead of aspartame. You can buy it at any health food store
in a liquid or powder form. It's sweeter than sugar, has no
calories, tastes great ... and it's safe.
(Reference:
Felicity Lawrence, The
Guardian)
-
Jon Herring
Is
This The Next Trend in Restaurants?
Nolan
Bushnell, the business genius who started Atari, invented Pong,
developed the Chuck E. Cheese restaurants and Pizza Time Theatre,
is at it again. At 62, he's come up with what he told Newsweek
was his 24th new venture in 33 years. That's a very impressive
record of productivity, don't you think?
This
time, Bushnell's brainchild is a restaurant/video parlor for
adults that he is calling The uWink. The idea, he told the magazine,
is to give grownups a chance to enjoy video games in a social
atmosphere. "Games have historically been vehicles for
socialization, not sitting alone in your underwear," he
said. Apparently, he was inspired by the many people who told
him over the years that they met their spouses while playing
Pong in college bars.
Bushnell's
new venture will serve grown-up food like Caesar salads and
pasta primavera. Diners can choose to play the game with friends,
with other diners in the same restaurant, or with uWink diners
all across the world. Bushnell says he'll open the first restaurant
this fall in Los Angeles.
-
Michael Masterson
Today's
Action Plan
As
I noted above, Nolan Bushnell is developing his 24th new business
venture. He's had 24 winning ideas so far in his life - and
at age 62, it looks like he's still going strong.
What
about you? How many Big Ideas have you come up with?
Bushnell's
inspiration for The uWink was the result of paying attention
to comments that people made to him over the years about one
of his first successes. So keep your ears open. Take notes.
You're just getting started.
Word
to the Wise: Advocacy
"Advocacy"
(AD-vuh-kuh-see) is another way of saying "active support."
Example
(as used by Jay Abraham today): "Use this effective marketing
tool [testimonials] in your communications to boost the advocacy
of your cause."
