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Wednesday, July 6, 2005
Message #1459

"I knew I was a winner back in the late sixties. I knew I was destined for great things. People will say that kind of thinking is totally immodest. I agree. Modesty is not a word that applies to me in any way - I hope it never will."

Arnold Schwarzenegger

  • 7 things to include in a written agreement when you hire a contractor
  • Is it possible to be not only wealthier and wiser but also in better physical condition as you age?
  • A quick way to determine the profit potential of any business idea
  • The first step toward turning yourself into the person you want to be
  • What's that funny sound?
  • Why "cognitive psychology" is "cognitive"

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WEALTH

How to Not Get Worked Over by Contractors

Don't get screwed when you hire a contractor to do work on your home or investment properties. Avoid most problems by asking for and checking references. In addition, have your contractor sign a binding "Contract Agreement" with the following clearly defined:

  • Scope of Work (Be as specific as possible.)

  • Draw Schedule (Try not to pay more than 25% up front.)

  • Change Order (Require approval before any additional work is done.)

  • Penalty Clause (Charge per day if he goes over schedule.)

  • Incentive Clause (Bonus per day if he completes the work ahead of schedule.)

  • Damage Clause (You should not pay for damage caused by the contractor while working on your property.)

  • Cleanup Clause (Cleanup should be done every day, not just at the end of the job.)

- Justin Ford

[Ed. Note: Justin Ford is the editor of Main Street Millionaire, ETR's Real Estate Investment Success Program. For information, click here.]


HEALTH

Considerations on Aging, Part 1

We will almost certainly be wealthier and wiser at 55 than we are at 25. But can we also be healthier and more physically fit? I emphatically believe that the answer to this question is "YES!"

Case in point: JD, a successful author and businessman. At 58, he is in better shape than he was at 38 - and he has never been happier. Michael Masterson is another example. For eight years, he experienced debilitating back pain. Now, at the age of 54 - as the result of a regimen of exercise, stretching, and stress reduction - he's pain-free and more flexible than he was in his twenties. Not only that, but his physical condition allows him to train in Jiu Jitsu against men half his age. And he whips their butts ... my own included!

At ETR, we believe that you can grow functionally younger in many ways, even as you age. It has everything to do with the choices you make and the habits you form.

What do YOU think about this idea?

- Jon Herring


TODAY'S ACTION PLAN

We want to hear from you. What kind of improvements have you made in your life that have helped you feel younger and become healthier, happier, and in better shape as your chronological years have increased? Please share your thoughts on the ETR Speak Out forum.


WISDOM

A 5-point Checklist to Evaluate a Big Idea

Whether it's your Big Idea or someone else's, there are five very simple questions you can ask that will help you quickly determine its strengths and weaknesses:

1. Whom does it benefit?

2. How great are the benefits?

3. Does it take advantage of the company's market?

4. Will the benefits outweigh the costs?

5. What do we do if it doesn't work?

- Michael Masterson


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TODAY'S MESSAGE

Thinking Like a Winner

by Brian Tracy

After studying the research done in cognitive psychology (see "Word to the Wise," below) over the last 25 years, I've come to a simple conclusion: The degree to which you feel in control of your life will largely determine your level of mental well-being, your peace of mind, and the quality of your interactions with people.

What cognitive psychologists call a "sense of control" is the foundation of happiness and high achievement. And the only thing in the world over which you have complete control is the content of your conscious mind. If you decide to exert that control, even when you are surrounded by difficult circumstances, your future potential will be unlimited.

Your aim should be to work on yourself and your thinking until you reach the point where you absolutely, positively believe yourself to be a total winner in anything you sincerely want to accomplish. When you feel unshakable confidence in yourself and your abilities, nothing will be able to stop you. This state of self-confidence comes from (1) understanding the functioning of your remarkable mind, and (2) practicing the techniques of mental fitness over and over, until you become a completely optimistic, cheerful, and positive person.

In his book "The Act of Will", Italian psychologist Dr. Roberto Assagioli laid out a series of psychological principles that can help you understand the way your mind works and how you can take control of it. One of his principles is that images or pictures, either from within or from the outside, will trigger thoughts and feelings that are consistent with them. In turn, those thoughts and feelings will trigger behaviors that lead to the realization of the pictures.

This has been referred to as the Law of Reversibility, and is one of the most important success principles ever discovered. Simply put, you are more likely to act yourself into feeling than you are to feel yourself into acting.

For example, when you become absolutely convinced that you are a total winner and you are meant to be a complete success in anything that you really want to do, every picture or image that somehow represents winning to you will trigger thoughts of what you could do to achieve that same state. The picture will also trigger the feeling of excitement that will motivate you to take action.

A friend of mine who was a sales manager had a simple technique to make new salespeople successful, and it worked more than 90% percent of the time. When he hired a salesperson, he would take that person to a nearby Cadillac dealership and force him to trade in his current car for a new Cadillac. The payments on the Cadillac were substantially more than the new salesperson had ever imagined himself making, so he would strongly resist getting into the commitment. However, the sales manager would insist until, finally, the salesperson bought the new Cadillac and drove it home.

No matter how unsure or insecure the salesperson felt, when his spouse and friends saw the new Cadillac and he experienced the pleasure of driving it down the street, he began to think about himself and to see himself as a big success. And in almost every case, it turned out to be true. Those people went on to become great successes at selling their products.

Take every opportunity you can to surround yourself with images of what success means to you. Get brochures on new cars. Get magazines with pictures of beautiful homes, beautiful clothes, and other things that you could own as a result of achieving the success that you are aiming for. Each time you see or visualize those images, you trigger the thoughts, feelings, and actions that make them materialize in your life.

In her book "Wake Up and Live", Dorothea Brande said that the most important success secret she ever discovered was this: "Act as if it were impossible to fail, and it shall be." She goes on to explain that you need to be very clear about the success that you desire, and then simply act as if you already had it. Act as if your success were inevitable. Act as if your achievement were guaranteed. Act as if there were no possibility of failure.

You can control your actions easier than you can control your feelings. So if you choose to exert control over your actions, those actions will have a "back flow" effect and trigger the feelings, thoughts, and images that are consistent with those of the person you want to be, of the person who lives the life you want to live.

Your brain is a multi-sensory, multi-stimulated, extremely complex, interactive organ. Everything that you think, imagine, say, do, or feel triggers something else. It's like a series of electrical impulses going out in all directions and turning on lights everywhere.

By understanding the way your mind works, you can make your mind work for you as a powerful engine of growth and development. You can consciously surround yourself with a series of sensory inputs that bombard you with messages and cause you to think and feel like a total winner.

And if you think like a winner and do the things that winners do to keep their minds positive and optimistic, you will be a winner.

[Ed. Note: Brian Tracy will be a featured speaker at ETR's 2nd Annual Wealth Building Bootcamp this October.

Brian is the best-selling author of more than 36 books. He has written and produced more than 300 audio and video learning programs, including the worldwide best-seller "Psychology of Achievement." He addresses more than 250,000 people each year - audiences as large as 20,000 people - on the subjects of Personal and Professional Development, Leadership, Selling, Self-Esteem, Goals, Strategy, Creativity, and Success Psychology.

To learn more about Brian's upcoming appearance at ETR's Bootcamp, please click here.]


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TECHNOLOGY

No, You Are Not Being Stalked by Aliens

Hearing peculiar pulsating sounds coming from your car radio or computer speakers every few minutes? Sort of a soft, machine gun rat-tat-tat?

Perhaps you just saw "War of the Worlds" and it really grabbed your imagination.

More likely, though, you have a new GSM (Global System for Mobile communications) cellphone. They send out and receive data bursts to communicate with the nearest cell tower. And if your radio/speakers don't have good shielding, the 217 Hz sounds will get picked up and amplified.

My wife and I noticed this phenomenon a few months ago. I suspected it was our cellphones, but wasn't certain until I got confirmation from a bunch of technical geeks at cellphoneforums.net.

- Charlie Byrne


WORD TO THE WISE

Something that is "cognitive" (KOG-nih-tiv) has to do with conscious intellectual activity, such as thinking, reasoning, remembering, imagining, or learning words. It is derived from the Latin "cognoscere" ("to learn").

"Cognitive psychology" is an approach to therapy that emphasizes the patient's internal mental processes. Example (as used by Brian Tracy in today's main article): "After studying the research done in cognitive psychology over the last 25 years, I've come to a simple conclusion: The degree to which you feel in control of your life will largely determine your level of mental well-being, your peace of mind, your happiness, and the quality of your interactions with people."


Michael Masterson
Copyright ETR, LLC, 2005

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