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Saturday, May 7, 2005
Message #1408

"Common sense is not so common."
Voltaire
  • The steps to take before you even consider leaving your money - or your business - to your children
  • How to quickly and easily deal with the stresses of everyday life
  • The most important word in the vocabulary of advertising
  • What Michael Schiavo, Michael Jackson, and Mark McGwire have in common
  • The meaning of the word "squander"

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WEALTH

Invest More Than Money in Your Children's Future

As I've said to you many times - most recently in Message #1400 - it's probably a bad idea to make your kids the beneficiary of your estate. History tells us that inherited wealth is usually squandered. (See "Word to the Wise," below.)

But it doesn't have to be. If you have a ton of money now and would like your children to benefit from it, invest it in their education. In order to take advantage of any money you leave them, there are four things your children will need to learn:

1. First, they will need to learn the value of money. You can teach them that by taking your support away from them and letting them live on the income they earn themselves.

2. Second, they will need to learn how to work. You can teach them that by giving them the opportunity to work. Help them find good employment. Encourage them to seek jobs that will challenge them.

3. Third, they will need to acquire a few financially valued skills. Do that by supporting any studies they do - academic or "on the job" - that relate to the primary skills of value: (a) how to sell, (b) how to market, (c) how to create products, and (d) how to manage profits.

4. Fourth, they will need to learn how to save. You can teach them how to save by gifting them with books, tapes, or seminars on the subject and then letting them practice on their own. One of the most effective programs for this is Justin Ford's Seeds of Wealth.

Probably the best thing you can do for your children ... in terms of providing for their financial well-being ... is to turn over your business to them. But do that only after they've learned the four skills described above.

- Michael Masterson


TODAY'S ACTION PLAN

Your children can learn all four of the skills they'll need to successfully run your business - simultaneously - if you can find someone at your business to mentor them.

Don't mentor them yourself. The idea is tempting, but the reality is fraught with trouble. Get a trusted colleague to teach them the ropes. Monitor their progress. When they are ready, you'll know.


HEALTH

5 Relaxation Techniques From Dr. Sears

1. Tighten your neck and draw your shoulders back hard. Hold this position for 5-10 seconds. Then release. Repeat this exercise several times. Now release the tension by slowly rolling your head from side to side.

2. Take a walk. Walk up and down stairs, down a hallway, around the block - even around your desk at work. A walk - even a short one - can give you a much-needed "time out" when you feel a lot of built-up physical tension.

3. Sit or stand up straight. Let the air rush out of your lungs as you give a deep sigh of relief. Don't think about inhaling. Just breathe normally. Then repeat this process 8 to 10 times.

4. Deliberately breathe very slowly. This can be very calming - and a big help in stressful situations.

5. Take a deep breath. As you do, be aware of your face, neck, shoulders, and arms. Check for any signs of tension. Then breathe out. Let your muscles relax, and the tension should ease with them.

(Source: Dr. Sears' newsletter Health Confidential for Men)


WISDOM

David Ogilvy on Successfully Marketing Your Product

"The most important word in the vocabulary of advertising is TEST. If you pretest your product with consumers, and pretest your advertising, you will do well in the marketplace."

- David Ogilvy


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TODAY'S MESSAGE

[Ed. Note: If you are among the millions who appreciate the wit and wisdom of Robert Ringer, then be sure to sign up for Robert’s brand new e-letter, A Voice of Sanity in an Insane World, delivered twice a month. You can sign up by visiting Robert’s new website.]

Common Sense

by Robert Ringer

Awhile back, I heard Oprah's grandest creation, Dr. Phil, say something that really struck a bell with me. The interviewer asked Dr. Phil if it bothered him that so many critics accused him of oversimplification.

Dr. Phil answered that it didn't bother him at all. He even volunteered that one fellow had recently accused him of saying things that were really nothing more than common sense. To which Dr. Phil responded, "Golly, that's great. Do you mind if I use it as a testimonial?"

It was a very clever way of turning a negative into a positive. And the nice thing about it was that it's true. The greatest teachers have a knack for demystifying complex issues by applying common sense to them.

A good technical definition of common sense is "sound judgment not based on specialized knowledge." In other words, you don't need a Ph.D. to exercise common sense. It's a trait you develop through purposeful awareness and habit.

Common sense equates to wisdom, whereas an academic understanding of specific areas of life equates to knowledge. In simpler terms, what common sense boils down to is a sound understanding of how life works.

I believe most people have a reasonably good understanding of the right thing to do in any given situation. In other words, they know the difference between responsible and irresponsible actions.

The problem, however, is that too many of these same people - at the moment of truth - have a habit of ignoring their intellect and acting on emotion instead. Kids - especially teenagers - have a tendency to make this mistake more often than adults. But teenagers have an excuse: They're short on experience.

With each passing year, an adult has more and more experience under his belt, and thus less and less justification for acting on impulse. At some point in time, an adult has to learn through his experiences or be willing to live a Wile E. Coyote kind of life (as in, "Beep, beep!").

When I watch the daily news, it amazes me how many sad, even tragic, stories are a result of people's common sense taking a leave of absence when they most need it. I always try to focus on the common-sense angle of these stories and file away the lessons I learn in my subconscious filing cabinet.

My hope is that by doing so I will be able to avoid similar lack-of-common-sense mistakes in my own life. As a result, I often find myself thinking of these mistakes at critical moments.

The whole Terri Schiavo tragedy is a perfect example of supposedly responsible adults ignoring common sense. With the possible exception of the cast of Survivor, everyone is familiar with the multitude of facts in the Schiavo case, so they need not be repeated here.

Forget about the alleged broken bones and bruises. Forget about all the testimony painting Michael Schiavo as the reincarnation of Darth Vader. Forget about his recovered memory regarding Terri's wishes after a seven-year mental lapse. Instead, let's just cut to the common-sense chase of this sad spectacle.

Even if Michael Schiavo is a kind, gentle, well-meaning saint, the reality is that he is married (sort of) to another woman with whom he has fathered two children. This being the case, Judge Greer's common sense should have concluded that Terri Schiavo's husband had a conflict of interests when it came to her well-being.

Common sense also should have dictated to him that guardianship be handed over to her birth parents, who had no such conflict of interests and whose love for her was uncompromised and unconditional. Further, since Terri Schiavo had no living will, and since there was a mountain of controversy concerning her wishes on the question of choosing between life and death, common sense should have led Judge Greer to err on the side of life.

Finally, and contrary to what the pundits kept saying on television, a living will may not have resolved the Terri Schiavo debate. Why? Because there was a major controversy over whether or not she was even in a persistent vegetative state. Enter common sense: Again, when in doubt, err on the side of life.

Then there's the bizarre trial of Michael Jackson. Again, let's assume that Jackson is completely innocent - that he has never molested a child in his life. Even so, if a lack of common sense were a felony, he would almost certainly be sentenced to life in prison.

A normal person's common sense would tell him that it's not a real good idea to have young boys sleep in your bed. Common sense would tell him that it's an even worse idea to say, in a worldwide television interview, that one of the most loving things you can do is share your bed with a child.

Unfortunately, Jackson's common sense deteriorated even more after his indictment. Being 45 minutes late for his first day in court was not a great way to win over the judge. Neither was his having a photo op while standing atop an SUV and waving to his fans outside the courthouse.

And shouldn't his common sense have told him that jurors were not likely to be favorably impressed with his bodyguards? Or by his calling into Jesse Jackson's radio show to complain about being the victim of racism before his trial had even begun? Michael Jackson is, indeed, very fortunate that he isn't on trial for exhibiting a lack of common sense.

And how about common sense and steroid usage? Who would knowingly inject a dangerous drug into his body and, to boot, do so with the knowledge that he's cheating?

Further, as part of the fallout from the steroid scandal, how about living legend Mark McGwire's destroying his Paul Bunyan image by essentially invoking his Fifth Amendment rights before Congress? Had his common sense overridden his attorney's bad advice, he may very well have walked away with his hero status intact.

To quote the King of Siam from the classic musical The King and I, "Etcetera, etcetera, etcetera." The examples of high-profile people displaying a lack of common sense at critical moments are endless. And, unfortunately, the rest of us are not immune to this human defect.

One of the reasons I became so enamored with Albert Einstein's quote "Nothing happens until something moves," is because it is the epitome of profound common sense. Tens of millions of people seem to be waiting around for something good to happen in their lives, while expending enormous amounts of energy complaining about their "bad luck."

As I've written so often, most people tend to miss the obvious things when it comes to success in any area of life. While in search of the magic formula for success, they mistakenly overlook the importance of something as simple as common sense.

Employing common sense on a consistent basis doesn't guarantee success, but a lack of it can come pretty close to guaranteeing failure. Deferring to common sense before making decisions is nothing more than a habit - and, fortunately, all habits can be learned by anyone who brings willingness to the game.

 

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WORD TO THE WISE

To "squander" (SKWON-der) is to spend wastefully - to throw away money (or something else that represents an opportunity). The origin of the word is unknown, but it dates back to at least the late 16th century. Shakespeare used it in "The Merchant of Venice" (1593) in the sense of something being scattered over a wide area.

Example (as I used it in today's Wealth article): "History tells us that inherited wealth is usually squandered."


Michael Masterson
Copyright ETR, LLC, 2005

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