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Monday, April 4, 2005
Message #1379


"A mistress should be like a little country retreat near the town, not to dwell in constantly, but only for a night and away."
William Wycherley

  • Why you shouldn't let the down market in real estate scare you off
  • The problem with USA Today's recommended weight-loss program
  • 9 "reality checks" to keep in mind
  • How much could you accomplish in one or two days... all by yourself?
  • Do you think Americans feel more or less frenzied than Mexicans? Italians? Russians? The Chinese?
  • What the word "quotidian" means

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WEALTH

Many Are Becoming Skeptical About Real Estate Stocks

American investors are growing bearish on the real estate market. According to a report by Banc of America Securities, REITs (Real Estate Investment Trusts) have increased steadily over the past year. Today (factoring out initial public offerings), they are "58% more numerous than they were around this time last year."

Real estate investors, myself included, are hoping the doubters are wrong - or at least too early. As Bruce Schonbraun, managing member of the Schonbraun McCann Group, a real estate advisory group, told The Wall Street Journal recently, "The real estate sector has boned up dramatically over the last few years. So it's not unusual to have a bit more of the short-sellers standing there than before."

ETR's position: The market IS overvalued, generally speaking. But over the long run (7+ years) the trend is - as always - up. By 2025, 60 billion new houses will have to be built in America to meet the demand for replacement construction and a significant increase in population.

Our advice: Avoid investing in condominiums and especially avoid investing in pre-construction projects. Condominium apartments are the most overvalued and the most likely to take a serious hit (25% or more). Buying into a preconstruction deal might result in a total loss if the builder goes bankrupt.

If you follow Justin Ford's advice in Main Street Millionaire and stick with investments that can survive a 15% depreciation (in rentable housing, properly financed), you'll probably be fine - even if we do experience a pullback.

- Michael Masterson


HEALTH

Kudos to USA Today for Promoting Good Health, but...

The front page of USA Today's "Life" section recently led with a profile of Ronald Killens, an obese 14-year-old who's taking on the newspaper's challenge to get back to a healthy weight and "show others" how he did it.

The story carried several photos of Ronald. And it's not surprising why he was chosen as their poster child. He's huge. But he's also photogenic. His smile is as big as his gut. Losing weight, the photos say, can be a lot of fun.

But rhere is a problem with USA Today's program. Not wanting to take any particular position on what constitutes a healthy diet, it allows participants to "follow their own plans, incorporating advice and tools in USA Today or at USAToday.com, or follow structured menus that have been prepared by weight-loss experts." USA Today's featured diets follow the government's faulty program that is pretty good on calories (1,500 to 1,800 per day) but too heavy on carbohydrates and too vague on fats.

I've asked Jon Herring to take a look at this and report back to us in the near future.

- Michael Masterson


WISDOM

You Can Safely Assume That...

  • The e-mails you send will be seen by more people than those they're addressed to.
  • Things said "between you and me" won't stay that way.
  • The time you take a long break will be the time your boss looks for you.
  • Treat one customer poorly and 10 people will hear about it, including someone who has authority over you.
  • Your ability to "get another job" will be directly related to how well you do on the job you have now.
  • Whenever you think "no one will know," someone will.
  • Whenever you think "no one will care," someone will.
  • Whenever you think "it will never be missed," it will.
  • Whenever you think you are as good as you need to be, you aren't.

(Source: "Start Right... Stay Right: Every Employee's Straight-Talk Guide to Job Success")


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TODAY'S MESSAGE

An Idea for You From Bill Gates That Will Help You Take a Giant Step Forward

by Michael Masterson

Have you ever noticed that some of your best ideas come to you when you are on vacation? It's a common phenomenon. And there are three good reasons that it happens so frequently:

1. When you are far away from the quotidian (see "Word to the Wise," below) emergencies of your busy life, you can begin to see the big picture.

2. When you are in a relaxed atmosphere, it's easier to remember what really matters to you.

3. When you are out of your common element, the creative part of your brain is stimulated in new and different ways.

The away-from-the-office experience is almost always rejuvenating as well as productive - and I'm not just talking about being on vacation. This is the reason many corporations sponsor working retreats.

But you don't have to wait for your company to whisk you away. You can schedule your own idea-generating mini-retreat.

I've been inspired to do so by an article I read about Bill Gates. Apparently, he goes on two week-long retreats each year to assess what his company has been doing and where it ought to be going. He calls them his "Think Weeks" - and until very recently, what he does during those seven days "in a cedar forest in the Pacific Northwest" has been "a tightly held corporate secret," according to Robert A. Guth, a Wall Street Journal writer who scored an interview with Gates at his secluded cottage.

Turns out that what Gates does during his away time is not so remarkable: He spends 15 hours a day reading newspapers, magazines, and company reports. Except for a caretaker who brings him two meals a day (lunch and dinner - typically something like a cup of clam chowder, a grilled cheese sandwich, and a diet Orange Crush), he doesn't see anyone - even his wife. He sleeps in a small bedroom that takes up a corner of the cottage and shuffles around all day, reading and taking notes.

Gates is searching for ideas about trends - trends in digital communications, advances in microprocessor "clock speed," digital photography, and so on. The week is a cram session of inputs, followed by a flood of e-mail messages to his colleagues and employees about new ideas, old ideas, existing projects, and proposed ones.

He has held some form of Think Week for himself since the 1980s, Guth reports. "Think Week's material has evolved from heaps of paper reports to a computerized library that has fields for Mr. Gates to enter comments and links to related documents, backed up by paper versions."

Prior to each Think Week, Gates has his assistants collect papers "from every corner of Microsoft," according to what they think his priorities should be. It's actually an "open call for papers that lets employees of any level reach the top with their ideas."

The retreat is not relaxing. He sometimes works 18 hours a day. For breaks, he gives himself five minutes to solve a daily online bridge problem. Occasionally, he'll take a short walk.

The output is significant. One of his generals said he spent an entire weekend reading through a six-inch printout of Gates's most recent Think Week comments. And then there are follow-up meetings for weeks afterward.

Think about what you have done this past year to get away from the fray and see your business (your career, your personal life) from a longer-term, broader-view perspective. And consider this: If it works so well for Bill Gates, won't it work for you?

I asked these questions of myself and the answer came back a humble "yes." But no sooner had it passed my lips than a host of problems rose to mind - reasons I couldn't afford a week away from the business (or why some of the businesses I consult for can't afford a week without me):

  • I've got to keep my eye on the marketing reports.
  • The products in development need my critical eye.
  • The energy level of the office will drop in my absence.
  • Somebody might do something really foolish if I'm not there.

I could go on. But these are the objections of someone who doesn't want to (or know how to) let go and let his colleagues do their jobs responsibly.

Yes, your company needs you. But not every single day. Consider your time gone an opportunity for everyone to take a step up in terms of responsibility and skills. Plan the time off and then take it.

And don't sabotage your retreat by pre-planting all sorts of links between yourself and work - so that, just in case you are absolutely needed, you can be reached. To make a retreat work properly, you've got to do it the way Gates does: Shut out every one and every thing. No e-mail or phone contact. Yes, you can leave an emergency number - but define what a true emergency is (the office burns down, the CFO is arrested, etc.).

The point is to give yourself the time, space, and quiet to think. To shut out your work... so you can let in the inputs.

For Bill Gates, the inputs that stimulate his thinking are newspapers and technical reports. For you, it might be books and magazines. Or inspirational materials. Decide what you need to bring with you and then figure out what kind of schedule will work best for you.

I think I'll start with a two-day test. And to make it an ETR sort of retreat, I believe I'll divide that time into four Think Sessions, one for each of my four major priorities.

Already, that seems like an ambitious goal - two uninterrupted days by myself. But I'm going to do it. And I expect that I will come away from my mini-retreat with so many stimulating ideas and fresh solutions to old problems - and with so much renewed energy and enthusiasm for my work - that I'll be ready to schedule another one immediately. Maybe even, like Bill Gates, an entire Think Week.


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TODAY'S ACTION PLAN

Take out your calendar and schedule your own mini-retreat. Even if you can manage only one day, it will be worthwhile. Don't take time away from your regular vacation. Remember, this is a "working" retreat.

If you work for someone else, let your boss know what you're doing. Tell him that you'll make sure all of your important work will be "covered" while you're away (and make sure it is). And explain to him how it will benefit him to support you in this experiment.

If this works out the way I think it will, plan to make it a regular part of your career-building plan of action.


IT'S GOOD TO KNOW

Everybody Is Busy

Two out of three Mexicans say there is never enough time to get things done, according to Ipsos Global Express. That's true also of Italians and Americans. Where do people have a less harried view of life? How about Russia and China, where almost 70% of those asked said they felt they had plenty of time to do everything.

- Michael Masterson


WORD TO THE WISE

Something that is "quotidian" is ordinary - something that occurs every day. The word comes from the Latin "quotidie," meaning "each day."

Example (the way I used it in Today's Message): "When you are far away from the quotidian emergencies of your busy life, you can begin to see the big picture.


Michael Masterson
Copyright ETR, LLC, 2005

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