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Tuesday, March 29, 2005
Message #1374


"But what is happiness except the simple harmony between a man and the life he leads?"
Albert Camus


How do you make the world a wealthier place? T.S. in Wilmington, North Carolina has the right idea ...

"I went into my local Barnes & Noble today. We are a smaller market - 300k people in the metro area. 'Automatic Wealth' was positioned on the New Arrivals table as you come in the front door. Three copies, stacked on the table surface on the right side - not in the front. Jim Cramer's investment 'book' was front and center, with a stand holding it up.

"I moved Michael Masterson's book to the front of the table."

Way to go T.S.! That's the spirit!

Now we'd like to hear from YOU. Where is "Automatic Wealth" being displayed in YOUR hometown bookstore? Please keep those e-mails coming to support@EarlytoRise.Com.

And if you can't find "Automatic Wealth" - or if it's squirreled away in some lousy location - please let the store manager know. After all, it's an Amazon.Com #2 best seller. If it's not up front, they're losing out on sales.

  • A good way to find properties that you can buy below market value
  • You probably know your cholesterol levels - but what about your homocysteine?
  • A voice from the past on the subject of learning from the past
  • What is it that you were put on earth to do?
  • How to improve your chances of getting your product or company mentioned in the news
  • Where we got the word "Machiavellian"

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WEALTH

The Evolved Version of Foreclosures

Did you know that over 90% of borrowers who default on their mortgages do not end up having their properties sold at auction? Most homeowners will do whatever it takes to salvage at least some equity and avoid the black mark of foreclosure on their credit history, even if it means selling well below market value. That is why the foreclosure business has evolved into the "pre-foreclosure" business. In other words, investors identify people in default before the auction, contact them, and make offers to purchase before the bank forecloses.

You can learn how to find sellers in default - as well as other highly motivated sellers - in ETR's Main Street Millionaire program.

- Justin Ford


HEALTH

A Predictor of Heart Attack or Stroke That's More Reliable Than Cholesterol

Homocysteine is not only a predictor but also an initiator of cardiac events. Excess homocysteine irritates the lining of the blood vessels and keeps them from dilating. The result is inadequate blood flow to the heart (which causes heart attacks) and to the brain (which causes strokes).

The homocysteine level in your blood should be under 8 mmol/l. Below 7 is even better. Have your doctor check it. And as a preventive measure, supplement daily with B vitamins (which help break down homocysteine). For most people, this is what Dr. Sears recommends:

  • Vitamin B2, 25 mg
  • Vitamin B6, 25 mg
  • Vitamin B12, 500 mcg
  • Folate, 800 mcg

- Jon Herring

[Ed. Note: Join Dr. Sears and four of his colleagues at "The Ageless Heart" - an all-day seminar being held at the Palm Beach Hilton Ocean Front Resort on April 3, 2005. A few seats are still available. To register, visit: www.alsearsmd.com/events.php.]


WISDOM

Leadership Advice From the 16th Century

"The Prince," Niccolo Machiavelli's most famous work, describes the devious (sometimes amoral) ways a leader achieves and maintains power. But not all of the principles of conduct in the book are "Machiavellian." (See "Word to the Wise," below.) Here's one example that could easily be applied to the best and most conscientious business and political leaders today:

"... the prince ought to read history and study the actions of distinguished men to see how they conducted themselves ... and to examine the reasons for their victories and their defeats so that he can imitate the former and avoid the latter. Above all, he ought to do as some great men have done in the past who took as a model someone praised and glorified and kept his deeds and actions before them. It is said that Alexander the Great imitated Achilles; Caesar, Alexander; and Scipio, Cyrus. A wise prince ought to do likewise... ."

(Source: "The Prince" by Niccolo Machiavelli)


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TODAY'S MESSAGE

The Journey to Happiness

by Brian Tracy

From Aristotle in 340 B.C. through to the thinkers, speakers, and writers of today, the key to happiness has hardly changed at all. It is both simple and complex. And it is the same for virtually all men and women, in all countries and situations, and in all walks of life.

The key to happiness is this: Dedicate yourself to the development of your natural talents and abilities by doing what you love to do and continuing to do it better and better.

Since you can't be truly happy until you are clear about your inherent possibilities, it's very important that you take some time on a regular basis to analyze yourself and identify your strengths and weaknesses. One of the best ways to do this is to start by asking yourself two powerful questions.

The first question is my favorite: "What one great thing would I dare to dream if I knew I could not fail?"

Imagine that you are absolutely guaranteed of success in the pursuit of a particular goal, big or small, short-term or long-term. Imagine that you had all the money, all the time, all the education, all the contacts, all the resources, and everything else that you could possibly need to achieve any one big goal in life. In other words, imagine that you had no restrictions.

What would your goal in life be?

The second question to ask yourself is this: "How would I spend my life if I learned today that I only had six months to live?" In other words, if you could only do one or two things before your time on earth was over, what would they be? Where would you go? Who would you spend your time with?

These questions help you assess your values. They go right to the very heart of the person you really are ... and of what is really important to you.

Getting these insights into yourself is the first step toward understanding what you should be doing with your life. The next step is to find a career that will make you happy. And this is where identifying your natural talents and abilities comes in.

Dr. Viktor Frankl, who wrote the book "Man's Search for Meaning", suggested that you can do it by dividing the things you could do in life into four categories.

  • The first category consists of the things that are hard for you to learn and hard for you to do. An example in this category for many people is mathematics. Many of us struggled with math in school, and still struggle with bookkeeping, accounting, financial statements, and tax returns as adults. If you find mathematics hard to learn and hard to do, this is the sort of activity for which you are clearly not suited. No matter how much of it you do or how good you get at it, you will never achieve any lasting satisfaction or happiness from it.
  • The next category consists of things that are hard for you to learn but easy for you to do. Riding a bicycle and driving a car are hard to learn but easy to do once you've practiced enough. Tying your shoes is another example. These are seldom the sorts of activities that make you feel terrific about yourself when you engage in them. They do not demand your best.
  • The third category consists of things that are easy for you to learn but hard for you to do. Physical labor falls into this category. Digging a ditch with a shovel or chopping wood with an ax are easy to learn but they are hard to do. And they never get any easier.
  • The fourth category is the one you're looking for. These are the things that are easy for you to do and easy for you to learn. You seem to have a natural proclivity for them. When you are engaged in these activities, time flies. These are the things that you should be doing with your life. They indicate where your natural talents and abilities lie and what will make you happy. It is engaging in these activities with your whole heart, and committing yourself to becoming better and better at them, that will give you all the joy and satisfaction you could ever want.

Everyone has an area of excellence. Everyone has something that he or she can do in an outstanding fashion. It may take weeks, months, and even years for you to develop yourself in your area of excellence - but you will be strongly attracted to that sort of activity from the beginning. You will enjoy reading about it and talking about it and thinking about it. You will find yourself admiring people who are already outstanding at doing it. You will look longingly at that field and wonder what it would be like to be in it and to be successful at it. And that's how you'll know that you have found your heart's desire.

You were put on this earth with a special purpose, programmed with unique talents and abilities that have not yet been fully tapped and utilized. When you focus all of your energies on unlocking your true potential, you can claim your ultimate birthright: happiness.

And remember ... excellence is not a destination; it's a lifelong journey. It is when you continue to grow, becoming better and better at something that is important to you, that you really feel alive and in touch with your world.

[Ed. Note: We are very excited to announce that Brian Tracy will be a featured speaker at ETR's 2nd Annual Wealth Building Bootcamp this October.

Brian is the best-selling author of more than 36 books. He has written and produced more than 300 audio and video learning programs, including the worldwide bestseller "Psychology of Achievement." He addresses more than 250,000 people each year - audiences as large as 20,000 people - on the subjects of Personal and Professional Development, Leadership, Selling, Self-Esteem, Goals, Strategy, Creativity, and Success Psychology.

To learn more about Brian's upcoming appearance at ETR's Bootcamp, please visit http://www.earlytorise.com/2005prereg.htm.]


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TODAY'S ACTION PLAN

Happiness is not an accident. Happy people are those who deliberately do the things that invariably lead to happiness. Happy people are those who know what they want and then throw their whole hearts into using their unique talents and abilities to make a contribution to the world in the achievement of their goals.

So once you have identified a goal in life, resolve to persist until you succeed at it. The first part of courage is the resolve to launch in faith toward your objectives; the second part of courage is your willingness to endure in the face of the inevitable disappointments and setbacks along the road.


SALES & MARKETING

Know Your Press-Release Etiquette

When you write a press release, your audience is the editors you send it to. Editors who receive innumerable releases every week. Show them some respect by following proper etiquette. It makes it faster and easier for them to do their job - and it increases your chances of being featured.

  • Follow the standard format of press releases. (Yes, there is a standard.)
  • Turn your content into compelling news.
  • Write in the third person. (Refer to your company by name, never as "we.")
  • Follow the rules of grammar. (If anyone demands this, it's an editor.)
  • Keep it short - no more than 1 page.
  • Communicate the essence of your entire message in the headline.

- Charlie Byrne


WORD TO THE WISE

Niccolo Machievelli (1469-1527) was a Florentine politician and political theorist. In his book "The Prince," he appears to be giving advice to wannabe rulers - but what he is actually doing is exposing the unscrupulous practices of corrupt people who were in power at the time. Today, the word "Machievellian" (mak-ee-uh-VEL-ee-un) has come to be used for actions characterized by expediency, deceit, and cunning.

Example (as used in today's Wisdom article): "'The Prince,' Niccolo Machiavelli's most famous work, describes the devious (sometimes amoral) ways a leader achieves and maintains power. But not all of the principles of conduct in the book are 'Machiavellian.'"


Michael Masterson
Copyright ETR, LLC, 2005

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